Overview
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and…
Terminus ABM - Great for Beginners
Turbocharge your ABM
Great platform to get started, or mature, through your ABM journey.
It is being used by our Sales and Marketing teams …
Best option if you want quality ABM display ads. Hands down
Terminus ABM Platform - If you love insight, you will love this
All-in-one account based marketing solution
My Terminus ABM Platform experience
Scale and level-up your ABM strategy with Terminus ABM Platform
We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and …
Launch Multi-channel ABM Programs at Scale
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
Great Solution for Managing Email Signatures
Terminus - Just a Mediocre ABM platform
Terminus Scales Personalization
Wouldn't want to skip the insights that Terminus gives
Mapped out half of our customer journey
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Pricing
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The…
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- Setup fee required
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
What is Terminus ABM Platform?
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams.
Key benefits of Terminus:
- Relevant intent signals from Bombora
- Account and contact discovery for best-fit, non-CRM accounts showing in-market signals
- Account identification and scoring for unknown accounts
- Intelligent account and contact data, with human curation
- First-party CRM and MAP data
- Relationship, behavioral, engagement, and firmographic data
- Proactively identifies and segments target accounts
- Unifies first- and third-party data for fit, intent, and engagement
- Salesforce integration to create dynamic audiences in Terminus based on criteria from a CRM
- Engages the entire buying committee with ABM through digital display ads
- Unlimited synced LinkedIn audiences
- Tracks account-level website engagement and produces actionable insights to be shared with sales
- Impressions, clicks, and media spend by account
- Marketing impact reports on generated pipeline and revenue
- Reporting on how accounts, opportunities, and campaigns progress to closed-won
Terminus ABM Platform Features
- Supported: Ad Targeting
- Supported: LinkedIn Ads
- Supported: Email Signature Marketing
- Supported: Web Personalization
- Supported: Advanced Attribution Measurement
- Supported: Revenue Measurement
- Supported: Retargeting
- Supported: Sales Activation
- Supported: Account Level Engagement Data
Terminus ABM Platform Screenshots
Terminus ABM Platform Videos
Terminus ABM Platform Integrations
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Adobe Marketo Engage
- Salesloft
- Bombora
- G2 for Buyers
- Microsoft Dynamics 365
- Sigstr
- now part of Terminus ABM Platform
- Salesforce
Terminus ABM Platform Competitors
Terminus ABM Platform Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Terminus ABM Platform Customer Size Distribution
Consumers | 0% |
---|---|
Small Businesses (1-50 employees) | 25% |
Mid-Size Companies (51-500 employees) | 50% |
Enterprises (more than 500 employees) | 25% |
Comparisons
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Reviews and Ratings
(78)Community Insights
- Business Problems Solved
- Recommendations
Terminus ABM Platform has been widely used by businesses and marketing teams to execute effective account-based marketing strategies. With its powerful targeting capabilities, users have leveraged the platform to run awareness and lead generation campaigns specifically targeting their defined list of accounts. This hyper-targeted approach allows for a personalized experience and has proven valuable in advertising to a targeted audience prior to conferences and seminars.
The Sigstr package within Terminus ABM Platform has allowed users to create differentiated banner content based on user groups, further enhancing the customization and effectiveness of their campaigns. Additionally, Terminus serves as an ad delivery platform with advanced targeting capabilities, making it the backbone of ABM efforts for many businesses. From multi-channel ABM programs across marketing, sales, and client success to targeted advertising and measuring sales progress, Terminus has provided a versatile solution for B2B prospect targeting and activation of multi-channel campaigns.
Many users have found Terminus instrumental in diving into advertising and targeting top-of-the-funnel retargeting campaigns. It has also served as an ABM command center for various advertising channels such as display ads, LinkedIn Ads, retargeting, and geofencing. By delivering targeted advertising to key accounts with specific messaging, Terminus helps businesses drive revenue-generating activities while enabling precise measurement through its reporting and analytics capabilities.
The integration of Terminus with Salesforce has facilitated seamless collaboration between marketing and sales teams by allowing the transfer of account data and metrics. Users have praised the outstanding support from Terminus's customer success managers and customer support team. However, some users have found value in Terminus for marketing attribution data, while others have expressed concerns about a lack of desired detail and potential data manipulation. Overall, Terminus has proven to be a valuable tool for businesses seeking to enhance their ABM strategies and gain visibility into account-based engagement data.
Users highly recommend Sigstr for managing sales email signatures and promoting marketing content. They praise its client support and ease of promoting brand consistency. Users also recommend investing in Terminus for digital display ads and quickly increasing awareness. Terminus ABM is recommended for small marketing teams, with users praising its reporting and customer service. It is also recommended for integrating with CRM systems and gaining actionable insights on each account. Overall, users consider Terminus a great solution for teams new to ABM that provides a significant impact on their business. They particularly appreciate Terminus' support and customer success team, which is responsive to onboarding and troubleshooting.
Attribute Ratings
Reviews
(1-25 of 30)Terminus ABM - Great for Beginners
- Lead nurturing
- B2B targeting
- Signal reporting
- Proving ROI
- Slow UX
- Banner updates
Turbocharge your ABM
- Intent measurement through bombora
- Building targeted advertising lists
- Managing our ad spend
- Attribution
- Detailed source information on site visits
- Improved IP tracking of chats on site
Great platform to get started, or mature, through your ABM journey.
It is being used by our Sales and Marketing teams currently with plans to deploy to Client Service.
It allows us to advertise intelligently, activate sales and marketing initiatives at the right time, and understand how our marketing in terms of pipeline and acceleration.
- Advertising to the right accounts
- Activating sales with intent and engagement information through alerts and dashboards
- Activating campaigns using intent and engagement information
- Artificial Intelligence for sales readiness predictions
- Self-service alert system
- More advertising channels (outside of display and LinkedIn) would be nice
Best option if you want quality ABM display ads. Hands down
We also use intent data within Terminus ABM Platform to tailor the advertising which we are serving to a particular account. Those target lists are also synced to LinkedIn Ads to give us a similar level of targeting in LinkedIn. This data also helps inform our more [hands-on] sales activity with those accounts all the way through the funnel.
- Serving account targeted ads across a wide range of display ad providers
- Matching account based browsing data to target lists
- Identifying need and interest in particular accounts with intent data
- Identifying anonymous web traffic on our site from target accounts
- Reporting on ABM activity and metrics
- Integration with HubSpot is lacking
- Interface can be slow and a bit clunky at times
- Certain functions still rely on the Terminus ABM Platform support team manually configuring things for us (including simply adding a user to our account)
Probably not so useful if you're operating with a more traditional inbound strategy as display ads tend to be better for the above use case than lead generation campaigns. However, that said, it gives much better retargeting capability than other platforms, so that would be useful in supporting inbound campaigns.
Terminus ABM Platform - If you love insight, you will love this
- Real time intent data & segmentation based on intent spikes
- Ad delivery based on engagement & ideal company profile
- The chat interface & routing makes it easier to address potential objectives
- The ad experiences platform does not have enough levers that digital marketers can pull to optimize campaign performance
- IP detection has been a little less than accurate
- Reporting could be more robust for better insights
All-in-one account based marketing solution
- [It] has a very simple interface that is very user-friendly for creating and executing digital campaigns.
- [The] customer success team is probably the best I've ever worked with - knowledgeable, quick to respond, truly understands your needs, and is there with you every step of the way.
- [The] implementation team provided a flawless experience and got us up and running in a couple [of] weeks with a detailed plan.
- The ability for in-house marketing teams to have more control over campaign changes with deeper insight into campaign performance metrics to make those decisions.
My Terminus ABM Platform experience
- Serves ads
- Displays stats
- Helps analyze data
- Data reporting in real time would be an improvement
- Adding benchmarks would be helpful
Scale and level-up your ABM strategy with Terminus ABM Platform
We use it to launch our global digital ABM campaigns at scale, create segmented accounts lists, and power our ABM reporting and analytics.
Sales/CS:
We use it to serve up account intelligence insights to our sales and CS teams, creating alignment across the rev org as it relates to our target/high-fit accounts.
- Targeted digital ABM campaigns at scale
- Sales intelligence and insights for target accounts
- ABM reporting and analytics
- Deeper "dark funnel" account signals and intelligence
- Integrations with other key tech (Gainsight, Salesloft, Slack, etc.)
- More coordinated robust sales and marketing orchestration
Launch Multi-channel ABM Programs at Scale
- Ability to target key accounts at the right time through multiple mediums such as display advertising, social advertising, email advertising, and chat.
- Actionable, timely insights with 1st and 3rd party intent signals.
- Highly customizable, often incorporating user feedback directly into the product.
- Terminus ABM Platform can improve upon its ease of use for reporting, with multiple product lines incorporated via acquisition, it can be challenging to customize and consolidate your engagement metrics.
Terminus drives business outcomes at the speed of light, with endless opportunities to drive value.
100% of our marketing campaigns run on the back of Terminus, as the platform has become central to our marketing technology stack. The platform is owned and operated by Marketing, but relies heavily on Sales for input and alignment.
- ABM Display Advertising - Targeting the right accounts and the right roles with the right messaging at scale.
- ABM Analytics and Reporting - Providing insight into account engagement and progression across the marketing and sales funnels.
- Support - The Terminus support model is phenomenal. They are dedicated to customer success, and they work closely with their customers to drive real business outcomes.
- The Terminus platform is constantly evolving and improving. Over the past couple of years they have made major changes to the platform and its core features. This can be hard to keep up with, but is always welcome.
- Getting all of your metrics, across all of your efforts, across all of your accounts/contacts/leads is very challenging. The Terminus product team has made major strides, but there is still work to be done.
However, if you are targeting multiple departments at lots of accounts, then Terminus is your answer. You can dial up and down by role or by account, and you can further transition from shotgun marketing to rifle shot marketing.
Great Solution for Managing Email Signatures
- Easy to create and launch a new campaign.
- Simple integration with Gmail.
- More streamlined employee profiles with fewer fields.
Terminus - Just a Mediocre ABM platform
- They offer banner design services, and their pricing is pretty fair.
- The learning curve is simple with their platform.
- They produce a lot of educational content that can be useful for marketing ideas.
- Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
- Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
- Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
- There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
Terminus Scales Personalization
- Personalized Outreach
- Funneling Prospects
- Lead Conversion
- Sales-specific tools
- Permission-based functionality
It would be less appropriate for companies who receive the majority of their leads through general run-rate inbound leads.
- Terminus provides great insight into the effectiveness of account-based marketing efforts.
- Terminus has unlocked a higher level of our growth funnel to assess the behavior of prospects before they leave us their information.
- Terminus' insights allow us to optimize our efforts and marketing efforts.
- Terminus has useful insight but it doesn't translate into actionable intelligence for all users.
- Terminus could improve through proactive suggestions delivered at the point of consumption, which for most sellers is the CRM. Standalone data in a field is only useful if the user thinks to look for it.
- Terminus might deliver some of the features above in their UI, but most users don't want to go a separate UI. It should all be in CRMs (for sellers and SDRs).
Mapped out half of our customer journey
- Great at understanding our offline campaign touchpoints
- Couldn't build out the whole multi-attribution model
- Hard to customize
Do your research!
- It has the potential to be a powerful tool.
- Vast amount of salesforce fields available to be mapped
- Mostly accurate data
- Bugs - lots of buggy issues
- More flexibility in what you can pull into columns
- User experience
Great for targeting accounts with specific ads
- Targeted advertising
- ABM reporting metrics
- Customer support
- Reporting. They seem to want to take credit for any opportunity/sales movement or web traffic, regardless of whether ads drove it.
- Speed. Everything goes through them, meaning that when we want to launch new ads, we'd have to wait several days for it to go through their own review process. Felt a little like there's less magic and more hamster wheel happening behind the scenes.
- Persona targeting. If you're targeting large accounts, even drilling down to specific departments yields a high number of users/devices. It'd be nice to target specific users if we have those identified.
- Touchpoints over time on an opportunity.
- Tells us which campaigns were most successful in terms of attribution.
- Great for looking at different attribution models.
- It does not have an integration with Salesforce - It would be nice to use one tool instead of two to do this reporting
Great ABM Tool
- Targeting ads at ICP companies.
- Measuring marketing effectiveness against sales pipeline and revenue.
- Seeing target accounts in one hub and analyzing their current status.
- The UI in the ad platform isn't the best, it could be refined.
- Updating the hub more than once a day.
Visually Appealing Multi-Touch Attribution
- Evenly weighted multi-touch attribution.l
- Other attribution models such as 40-20-40.
- Visualizing campaign performance in different models side by side.
- Visualizing campaign performance by channel side by side.
- Ease of integration with SFDC.
- Ability to see the difference between pre and post opportunity touches.
- The cards or tiles in the dashboard can be cumbersome to set up.
- There can be caching issues that display incorrect values.
Terminus is a great product with great service
- They have an excellent onboarding and customer success team that is willing to invest the time needed to make your program successful.
- Their ability to target specific personas and companies based on field mapping to SFDC make it very easy to implement a campaign that is targeted to the right audience, which helps increase efficiency.
- Their reporting capabilities, especially since the purchase of BrightFunnel, is very strong and continues to improve all of the time.
- I only have one concern. With the purchase of bright funnel, all of the development of the tool is now going towards their analytics capabilities. This means that the import of data into Salesforce, where my team does all reporting is somewhat limited. Otherwise, I have no issues with the tool!
- Offline campaign tracking
- Ease of setup
- Reporting
- Online tracking
- Customizations
- Building out an ideal total customer journey
Solid solution for email signatures and campaigns
- Campaign analytics.
- Integrations with HubSpot.
- Automation of standardization.
- Admin user interface can be challenging and could be improved.
- The onboarding process can be a heavy workload for a team up front.
2. Sigstr is also great for companies who have a large sales team that is spread throughout the US or world. The campaign feature allows you to drive consistent messaging to a broad audience.
- Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
- Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
- Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
- Example Sigstr templates in the product to download.
- Minimal glitches with the green circle that shows which campaign is live.
- None- everything else is great!
Sigstr is best in class for email signature marketing!
- Flexible customer success team
- Integrations to many other systems
- Robust reporting
- UX can be a little wonky
- Not a ton of clicks generating from some campaigns
- Turning off campaigns is annoying
- Well suited for ABM strategies and complementing other programs
- Not as appropriate if you don't have a plan around delivering relevant content to users
- Suited for B2B marketing teams
- Not as much so for B2C brands or companies