Dreamdata

The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection. So Dreamdata's founders built what they present as a revenue attribution solution designed specifically for B2B.

Dreamdata is a B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success. It pulls together all relevant data by introducing an on-site behavioural tracking script and integrating all relevant commercial data from CRM, Ads, Automations, and Customer Success tools. The algorithms in its out-of-the-box, no-code platform join, clean and sort all this data before transforming it into actionable insights.

According to the vendor, this will enable B2B growth leaders to:

- Build complete B2B customer journeys and gain unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.

- Find value through revenue attribution; revealing the revenue-generating performance of activities across the pipeline, channels and campaigns.

- Benchmark growth and predict revenue through accurate and interactive reporting on all marketing, sales, and customer success activities.

- Build and scale what works by deep diving into every aspect of every channel, campaign and experiment to rapidly drive up ROI.

With Dreamdata’s insights, B2B marketing and sales can align, and every touch of every deal is disclosed to help users take control of revenue activities.