Name: Extole
Rating: 8 (2 reviews)
Author: Extole

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Functional Testing

Mobile App Development

Development

Business Intelligence (BI)

Collaboration

Data Extraction

File Sharing

Policy Management

Privacy Policy Generators

Statistical Analysis

Enterprise

Accounting

Accounts Payable

Crypto Tax

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Business Internet Service Providers (ISPs)

Cloud Storage

Configuration Management

Consulting and Advisory Services

Data Analytics  and BI Services

Embedded Business Intelligence (BI)

Fraud Detection

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

IoT Device Management

Managed Public Cloud Infrastructure

Network Performance Monitoring

Secure Email Gateway

Sensitive Data Discovery

System Monitoring

Technology Scouting Software

Tower Servers

Web Portal

Website Hosting

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Email Marketing

Headless CMS

Marketing Automation

Press Release Management

Product Intelligence

Social Media Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Quote to Cash

Sales Enablement

eCommerce Analytics

Sales

Cloud Access Security Brokers

Secure Access Service Edge (SASE)

Security

Commercial Drone

Direct Secure Messaging

Geographic Information

Medical Billing

Oil and Gas

Vertical-Specific

root

Overview

Pricing

ProductDemos

Features

ProductDetails

Comparisons

ReviewsAndRatings

small

medium

Starter

Growth

Established

Referral Rock

Referral Marketing

Mention Me

Mention Me Ltd.

Professional

Ambassador Referral Marketing Platform

Ambassador Software

Top Rated 2024

large

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.

Influitive

Customer Advocacy

Brand Advocacy Tools

Community Building

Referral Management

Rewards Program

Program Notices

Reference Request Automation

Multi-Channel Marketing

Essential

Value

Premium

OutboundEngine

Email & Online Marketing

Lead Management

Social Media Marketing

Mobile optimization

Email deliverability reporting

List management

Automated sales alerts and tasks

Social sharing and campaigns

Elm Street Technology

ReferralCandy is an email-based customer referral platform.

Plus

ReferralCandy

Free

Yotpo

Customer Marketing

Referral Factory

Likelihood to Recommend

Usability

Support Rating

NextBee

GrowSurf

Annex Cloud Referral Marketing Cloud

Annex Cloud

Amplifinity

Talon.One

AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.

SafeOpt

Referrizer Referral Marketing Automation

### Referral Marketing Strategies
Users consistently praise Extole for its exceptional referral marketing capabilities. They highlight the platform's ease of use, quick setup for campaigns, and detailed performance reporting as key strengths. Extole's customer service and tech team are commended for their professionalism and proactive approach in suggesting ways to enhance conversions. Additionally, users appreciate the platform's ability to drive customer acquisition at a low cost and increase brand awareness through loyal advocates. The software's customizable features, user-friendly interface, and dedicated account managers further contribute to its positive reputation among users.

### Creative Marketing Initiatives
Users consistently highlight Extole's creative marketing initiatives as a key strength, emphasizing the platform's ability to generate new and unique ideas for marketing campaigns. While some users faced challenges with the initial setup and integration process, the majority appreciate the platform's capacity to drive innovative and effective marketing strategies. Extole's focus on creativity and innovation in marketing initiatives has garnered positive feedback from users, positioning the platform as a valuable tool for enhancing customer acquisition and engagement.

### Marketing and Brand Awareness
Users unanimously praise Extole's marketing and brand awareness prowess, highlighting its ability to drive brand loyalty and expand customer reach. The platform's streamlined approach to word-of-mouth marketing has proven to be a cost-effective strategy for reaching new customers. Additionally, users appreciate the personalized and data-driven marketing campaigns facilitated by Extole, which have garnered positive attention from investors. The strong out-of-the-box features and exceptional support team further enhance the overall experience, making Extole a valuable partner in global referral marketing efforts.

### Program Optimization and Testing
Users consistently applaud Extole's dedication to refining their program optimization and testing processes, citing the team's proactive stance in suggesting and implementing enhancements. The willingness to experiment with new ideas and conduct A/B tests to ensure optimal performance has garnered praise for their commitment to driving results through continuous improvement. Customers value the seamless and efficient nature of Extole's program optimization and testing, underscoring its importance in achieving successful outcomes.

### Reward Systems and Incentives
Opinions on Extole's rewards and incentives functionality vary among users. While some find the interface challenging when searching for rewards, they appreciate the assistance provided by their account representative. On the other hand, users value the ease of running reports and tracking performance, particularly in relation to rewards for Advocates and Referrals. This mixed feedback suggests that Extole's reward systems and incentives have both strengths and areas for improvement, catering to different user preferences and needs.

### Campaign Management and Execution
Users consistently praise Extole's campaign management and execution capabilities based on the positive reviews shared. The feedback highlights the ease of setting up and running campaigns, the thorough performance reporting, and the quick optimization and scaling of programs. Customers appreciate the professional and supportive customer service, as well as the continuous suggestions for improving conversions through A/B testing. Extole's ability to provide personalized and scalable marketing campaigns, along with their dedicated account managers and easily customizable software, has garnered high praise from users. Despite some challenges with integration during implementation, the overall sentiment towards Extole's campaign management and execution remains highly positive.

### Customer Acquisition Techniques
Users consistently praise Extole's ability to enhance customer engagement and increase site traffic through their refer-a-friend program. The platform's customer acquisition techniques have been lauded for their effectiveness in acquiring new customers at a low cost. Customers appreciate the support provided by Extole's customer success team, highlighting their responsiveness and willingness to optimize conversions through A/B testing. Additionally, the streamlined and data-driven approach to word-of-mouth marketing has been a key factor in the success of Extole's customer acquisition techniques.

### Account Management and Support
Users consistently highlight Extole's account management and support as a key strength of the platform. They appreciate the responsiveness and thoroughness of the account managers, who play a pivotal role in supporting businesses and ensuring successful campaign launches. The dedicated account managers are commended for their proactive communication, resourcefulness, and ability to tailor solutions to evolving business needs. Additionally, the support team is lauded for their expertise, accessibility, and commitment to assisting users in optimizing their referral programs.

Basic

Extole

Customer advocacy marketing is marketing that harnesses the voice of happy customers to market to prospects.

YouTube video example: Extole Social Expressions

At Extole we believe referral marketing is the most important acquisition channel of the next decade. We exist to help marketers drive measurable, reliable customer acquisition at scale. Our industry-leading referral platform helps brands take advantage of a unique resource they already have in front of them: their current customers. More than 300 retail, financial services, consumer subscription, and B2B companies use Extole to acquire new customers using our platform.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Account manager

Filtering capabilities

Quality control

Reporting is easy

Home

Referral Marketing Software

Oracle Marketing

Tealium Customer Data Hub

SaaSquatch

We currently use Extole's Refer a Friend technology to power our loyalty program and allow our customers to share special offers with their friends and reap rewards if they make a purchase. We look at this as a way to both reward our current customers and keep them engaged with the brand and as bonafide customer acquisition channel.

Product Usage

Pros and Cons

Track advocates and reward friends.
Fraud prevention/Abuse of incentive program.
Reporting is easy and provides good insights.

Things done well

Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

Things done poorly

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.

Return on Investment

Mention Me - Referral Marketing Platform, Referral SaaSquatch, ReferralCandy and Ambassador

Alternatives

Tealium iQ Tag Management System, ion interactive, Oracle Responsys

Other Software Used

Director Direct Response Marketing

Extole 2018-02-10 14:40:06

Extole

Overview

Here's my referral

Pricing

Extole

Entry-level set up fee?

Offerings

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

Referral Rock

What is Referral Rock?

Referral Factory

What is Referral Factory?

Product Demos

YouTube video example: Extole Social Expressions

Product Details

What is Extole?

Extole Competitors

Comparisons

Compare with

Referral Rock

Mention Me

Ambassador Referral Marketing Platform

Influitive

OutboundEngine

ReferralCandy

Yotpo

Referral Factory

NextBee

GrowSurf

Annex Cloud Referral Marketing Cloud

Amplifinity

Talon.One

Reviews and Ratings

Reviews

No reviews found