Overview
What is Google Optimize?
Google offers the Optimize A/B testing tool for testing website content and versions.
Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize
Google Optimize is a must-have tool for anyone with a website
Google Optimize Helps Improve Conversion Rate
Eliminate the HIPPO by running experiments. Move your company to a data driven organization!
Google Optimize: Great entry level A/B test platform
Why you should have Google Oprimize as your main CRO Platform
Optimize is great for small businesses or those looking to get started in the experimentation world!
Solid for Starting Out
Great for quick and simple tests if you don't mind page flickering.
We've been using it for testing submit forms, …
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Popular Features
- Standard visitor segmentation (8)6.060%
- Multivariate testing (8)4.040%
- a/b experiment testing (8)4.040%
- Split URL testing (8)2.020%
Reviewer Pros & Cons
Pricing
Google Optimize
Free
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 4a/b experiment testing(8) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 2Split URL testing(8) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 4Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 1Multi-page/funnel testing(6) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 6.4Cross-browser testing(4) Ratings
Preview your experiments across multiple browsers at once.
- 2.7Mobile app testing(2) Ratings
Ability to run tests to optimize mobile applications.
- 1Test significance(7) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 3Visual / WYSIWYG editor(7) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 2Advanced code editor(7) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 5Page surveys(2) Ratings
Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).
- 10Visitor recordings(1) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 3Preview mode(6) Ratings
Preview your experiment before running it live on your site or app.
- 9Test duration calculator(3) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
- 7Experiment scheduler(5) Ratings
Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).
- 8.9Experiment workflow and approval(3) Ratings
Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.
- 6.9Dynamic experiment activation(2) Ratings
Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).
- 7Client-side tests(4) Ratings
Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.
- 2.6Server-side tests(2) Ratings
Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.
- 8Mutually exclusive tests(2) Ratings
Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 6Standard visitor segmentation(8) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7Behavioral visitor segmentation(6) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 8Traffic allocation control(7) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7Website personalization(7) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 2Heatmap tool(1) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 9Click analytics(3) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 9Scroll maps(2) Ratings
Scroll maps display how far down the page users scroll.
- 8Form fill analysis(1) Ratings
Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.
- 9Conversion tracking(6) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8Goal tracking(7) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7Test reporting(6) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 10Results segmentation(4) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 9.9CSV export(3) Ratings
Ability to export test results as a CSV file.
- 9.9Experiments results dashboard(7) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Tech Details
- FAQs
What is Google Optimize?
Google Optimize Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(45)Attribute Ratings
Reviews
(1-10 of 10)- Ab testing capabilities
- Personalisation
- Reports key metrics
- Syncs up with GA data easily
- Lack of support from google
- Glitchy
- Not a large range of segmentation compared to other tools
- No AI features
Conduct simple tests across your website to effectively improve the conversion rates with Google Optimize
- Easy setup of tests.
- Possibility to define the audience split.
- Quick data connection with Google Analytics for tracking.
- Only works for browsers, not for the apps testing.
- Missing possibility to test complicated features.
- Audience division in groups is not always accurate.
- Easy interface for anyone to use
- Integrates with Google Analytics
- Easy setup with Google Tag Manager or on its own
- Built-in reporting so you don't have to use Google Analytics
- Increase limits for the free version
- Add ability to work for mobile apps
Google Optimize Helps Improve Conversion Rate
- Runs A/B tests.
- Helps us optimize our site.
- Improves our conversion rate on the website.
- Easier way to set some rules.
Eliminate the HIPPO by running experiments. Move your company to a data driven organization!
- Navigation Testing
- Call To Action text/button/link testing
- Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page.
Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Google Optimize: Great entry level A/B test platform
- Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
- Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
- Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
- The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
- Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.
- Easy test implementation. You're up and running once you've pinned down your hypothesis.
- Goals and conversion points can be easily mapped to any test.
- Customization of goals in case you don't have one setup.
- Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.
- Some metrics like the total number of users who participated in the test doesn't exactly match Google Ads numbers.
- Limitation on the number of concurrent tests that you can run.
- Dashboard on hypothesis so you can rerun or repurpose a test previously ran.
Optimize is great for small businesses or those looking to get started in the experimentation world!
- Easy user interface that can be picked up on fast.
- Fairly easy troubleshooting when it comes to proper code placement and configuration.
- Fantastic reporting that clearly explains when your test has reached statistical significance.
- Great options for really granular targeting.
- Superb integration with Google Analytics.
- The free version limits you to only 3 tests running at a time.
- Sometimes page flicker can occur and implementing the page hiding snippet via GTM is rather difficult.
Solid for Starting Out
- Make edits without technical knowledge
- Understand results of campaigns using math
- Control who sees the tests
- The interaction of the goals of tests and Google Analytics goals was a little clunky
- If you have different analytics accounts other than Google, it gets messy
Great for quick and simple tests if you don't mind page flickering.
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).
- The interface is very easy and intuitive. You can quickly create a test and get it running in a few minutes.
- It connects very well with Google Analytics (in case you use it) so you can gather all the data quickly. You generally measure an A/B or MVT against a goal, so you quickly get all your GA goals, which makes it VERY easy to start a new test.
- Reporting is nice and easy. You can see quickly whether the test is a winner, amount of users, conversions, etc.
- We don't generally use the A/B test where you can edit your content directly on Optimize. We rather use the redirect (and we design the test), BUT it looks very easy to use, so for someone who really wants to make a very quick test (or doesn't have the support of IT), it's possible with that.
- Integration is not good. You have to add a "flickering" code to avoid loading the actual page (in case you get the experiment and not the control). This is the main reason why I am giving them a low score. The flickering code doesn't show absolutely ANYTHING until the time you state. If you add a low time, it will show a page and then reload and show the new one, which confuses the user. So this is a very bad experience from the user's perspective.
- Documentation regarding the "flickering" thing is not that accurate. It took a lot of time to actually get it to work. Debugging needs to improve.