Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Marketo Engage Review - B2B - Software Firm
Marketo... all you need
Easily create and manage all you marketing emails with Adobe Marketo Engage.
Amazing MAP but need the right resources to manage it
Marketo Engage: The Solution for Enterprise-Grade Marketing Automation
Adobe Marketo Engage - A Powerful Tool to Enhance Your Marketing Journey.
Lead & list management, done right.
Interactive Customer Journey Portal Where Marketing & Sales Get The Big Picture!
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- For upsell and cross-sell, Marketo allows you to built custom targeted lists and segment specific users
- For product launches, you can send out detailed messages to all of your customer base
- For customer service, you can use Marketo to send out …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
for all of the above the key is automation at scale. Marketo is excellent at this and far superior to other tools.
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Essentially, …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (930)8.787%
- List management (952)8.686%
- Email deliverability reporting (955)8.181%
- Standard reports (936)7.777%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Salesforce Marketing Cloud?
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.5WYSIWYG email editor(896) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.4Dynamic content(873) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.6Ability to test dynamic content(851) Ratings
Users can test dynamic content prior to launching a campaign.
- 7.9Landing pages(913) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.8A/B testing(899) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.7Mobile optimization(871) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(955) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.6List management(952) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 8.6Triggered drip sequences(862) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.7Lead nurturing automation(930) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.5Lead scoring and grading(905) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.4Data quality management(903) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.2Automated sales alerts and tasks(857) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.4Calendaring(714) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8Event/webinar marketing(844) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.6Social sharing and campaigns(541) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(898) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.7Standard reports(936) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(891) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.6API(815) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.2Role-based workflow & approvals(692) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(838) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9Integration with Salesforce.com(816) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.3Integration with Microsoft Dynamics CRM(277) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with SugarCRM(179) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2613)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.7Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.4Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(1-25 of 1136)Our whole marketing department is run using Marketo.
- Efficient email campaign management.
- Powerful across compatible products.
- Dynamic segmentation and target messaging enhance participation.
- High cost and additional charges for premium features.
- Dependence on individual's technical expertise.
- Difficulty in personalizing landing page and email templates.
Marketo Engage Review - B2B - Software Firm
- Providing highly customizable workflows for leads
- Easy to use email A/B testing
- Customizable tokens to use in one or many campaigns
- User interface could be updated
- Email and landing page customizability
- Identifying commonly used fields to build smart lists
Marketo... all you need
- Lead scoring
- Campaign management
- Email management
- User experience
- Salesforce integration
- Quick access
- Competitive pricing and 4 tiers are available so almost everyone can afford them.
- Their app is compatible with every OS and is frequently updated.
- Support is very reliable and polite.
- Even though it is easy to use, getting used to it might take some time.
- Apart from that, it is a great marketing automation tool.
- Engagement campaigns
- Integration with Salesforce
- Metrics. I'd like to be able to more easily dig deeper into the granular data (i.e. click rates for a specific link within an email without having to export the csv file)
- Better reporting
- Design Studio provides a easy-to-use and highly customizable platform for the creation of unique landing pages, emails, and other branded assets.
- Smart Campaigns make it easy to build and batch campaigns, manage, nurture, and score contacts, and automate several marketing processes
- Analytics allow you to analyze the performance of multiple Programs and engagement streams in relation to each other
- Analytics are comprehensive but the ease of use is lacking. There is a strong learning curve for new users or those new to the Adobe product ecosystem.
- User experience of sorting through Smart Lists and customizing field + column layout is a bit clunky
- It can be difficult to track form submissions by individual at an aggregate level.
- Provides real time updates to contacts information for marketing and sales teams.
- Serves well in the billing department for fully automating electronic bill sending.
- Offers an intuitive email editor and dynamic content options.
- Overall a good product.
- Support is slow to respond to technical issues.
- Should improve their support response time.
- Learning Marketo can be challenging, but their vast resources and documentation does make the process easier.
Lead & list management, done right.
- Audience segmentation
- List building
- Email marketing
- Lead score model development
- Integration with Salesforce
- Overall user interface more modern
- Better ways to link to folders/collaborate
- Better email marketing templates within tool
- Customer journey management needs tools that can visualize what's going to happen at every step. Thanks to Marketo Engage we can flat out every stage, channel and touchpoint to craft powerful experiences from acquisition to revenue.
- It's automated account based marketing & account profiling narrows down our choices to the best accounts & leads.
- With 'Smart Campaigns', it's easy to connect with customers when, where & how they want. Another major time saver is the web personalization feature which helps us be consistent and relevant across all the segments and touchpoints.
- We encounter different types of error messages in Marketo Engage that are hard to remove.
- Errors arise due to various conditions such as a misspelled campaign name in a flow step or an unintended result. Adobe should work on some notifications that help us locate the source of such errors quickly.
- The tutorial popup cards don't help at all it's better to keep everything in the videos only.
The software is expensive & irrelevant for teams that aren't involved with customer experience.
- Custom templates for marketing campaigns, email customization and advanced tracking capabilities.
- Has almost every feature you may ever need. So no need to look for other marketing solutions.
- Very good and intuitive dashboard and displays all the tracked data at one place so you can easily optimize your campaigns.
- Costly. But since you're getting all the features that you may need to run you campaigns, there is nothing to complain about.
- There is no other missing functionality or problem with it.
- Automate the whole process which saves our time and help us to get high quality leads.
- Has all the features that a marketing tool needs some of which are lead monitoring and management and email customization.
- Affordable and reliable compared to other marketing solutions.
- The website loads slowly and sometimes become unresponsive.
- Sometimes you may not get high quality leads but it can be avoided by configuring it correctly.
- Great templates available for your campaigns and the templates can be customized to meet your marketing needs.
- It has almost all the features and tools to meet your marketing needs.
- Shows very detailed analytics.
- Takes a while to set it up and configure though after configuring it, there is no other issues.
- The emails sometimes land in the spam box due to the flagged ip.
- Apart from the issues mentioned above, every works very well.
Using Marketo to Support Sales Goals
- Program automation (templates, duplication, tokens)
- Lead Management tracking
- Lead Nurturing
- SFDC integration, sync and field management
- Event partner integration
- Event Calendar token - not enough features
- Lack of OOB landing page and email templates customization features
- Lack of SFDC analytic integrations and reporting
- Lack of design marketing and branding features
Why Adobe Marketo Engage is Great for B2B
Adobe Marketo Engage easily allows us to pull in data from many sources so we can segment the leads based on product or solution interest.
As the majority of our sales are B2B, we don't have a very predictable buying cycle. Adobe Marketo Engage enables me to create intricate nurture flows to track our buyers journey.
- Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
- With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
- With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
- Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
- It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
- Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool
It's especially useful as a B2B organization.
Improve your lead management with Adobe Marketo Engage
- It doesn't need any extra third-party platforms to handle basic lead routing automation.
- You have complete control over the details of your campaign.
- The software's layout exudes simplicity.
- Sometimes it lags.
- More complicated setup and disorganization of lists.
- Almost limitless possibilities for campaign automation.
- Sequential and event based marketing.
- Strong anti spam safeguards.
- It's agonizingly slow to use at times.
- The UI is in dire need of a refresh.
- Requires exhaustive training.
Promotes all products effectively through marketing campaigns
- Its user behavior tracking is excellent.
- Complex dataset allow for intriguing data models.
- It makes email marketing easier to set up and analyze.
- The spam leads and reasons provided are extremely lacking in detail.
- Must be set up by a platform expert.
- Icons desperately need updating immediately.
All in one Marketing tool, Adobe Marketo Engage
- No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
- We can check the activity logs of each person in Marketo.
- Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
- Wide variety of tokens which helps in various ways one is highly personalized emails.
- Marketo tool is expensive and it's certifications are costly.
- Sometimes there are some CRM sync issues encountered and are to be solved manually.
Nurturing the leads through dedicated campaigns, actively tracking the activity logs of different leads and much more.
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
- I like its user-friendly and intuitive.
- Allow us to create personalized, targeted marketing strategies.
- Overall, improve the customer experience.
- A bit expensive, especially for smaller companies.
- Otherwise, all of the features are fantastic and simple to use.
Marketo expertise is a career shaper
- Trigger campaigns
- Personalized content
- Metrics and analytics
- Salesforce integration
- API integrations
- Custom campaign development
- Design Studio
- Lead Database
- Community
- Form CSS - make it easier for everyone to modify
- Landing page guided templates
- More flexibility for email editor
- More design options for customization
- More Salesforce sync customization/visibility
A wonderful versatile tool
- Complex flows
- Form management
- Data value change based triggers
- I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
- AI would be a wonderful addition to their offerings
- Better account management
- Segmentation
- Nurture and Drip Campaigns
- Analytics and Reporting
- Lead Generation
- Overall, it can be hard to onboard new users, as there is a lot to learn
- Integrations with other platforms in our stack
- Overall, email deliverability in B2B is challenging
Adobe Marketo Engage for a Beginner
- Useful for many use cases
- Updated constantly
- A lot of functionality and integrations
- Bot filtering
- email templates could be more dynamic
Swift Campaigns, the Adobe Way
- No software comes close to Adobe Marketo Engage when it comes to analyzing user interactions
- The A/B tests are easy and properly optimized.
- The data models are quite intriguing
- It took me while to grasp the analytics set-up
- While targeting is great, there are limitations on the things you can target in the email flow
Prospecting Gold: Adobe Marketo Engage's Sales Alchemy.
- It ability in tracking user behavior is impressive.
- We can create workflows to track leads depending on lead behavior and how they respond to our emails or automated messages.
- Its segmentation tools allows us to divide our leads into distinct categories, like by project type, location enabling us to send hyper-targeted messages.
- It has simplified our A/B tests on our email campaigns processes by allowing us to set up and analyze A/B within the platform
- Cost
- It could offer more advanced content personalization options. For instance, the ability to dynamically generate content blocks within emails or landing pages based on a lead's specific interests or past interactions would take personalization to the next level