TrustRadius Insights
Better marketing copies: Users have found Persado to be more reasonable and write better marketing copies compared to its competitors like …
Overview
What is Persado?
Persado in New York offers their "Message Machine" natural language technology, which leverages a comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado is designed to unlock the power of…
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What is Persado?
Persado in New York offers their "Message Machine" natural language technology, which leverages a comprehensive marketing language knowledge base of over one million words and phrases, powered by AI and data science. Persado is designed to unlock the power of words to engage consumers like never…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Persado
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Persado Overview Demo
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Product Details
- About
- Tech Details
What is Persado?
Persado Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Better marketing copies: Users have found Persado to be more reasonable and write better marketing copies compared to its competitors like Phrasee or Motiva AI. Several reviewers have mentioned that the tool generates unique subject lines that test the power of different emotions with the customer base, resulting in more engaging copy in advertising messages.
Insights into audience language: Reviewers appreciate that Persado categorizes subject lines by emotion, allowing users to gain insights into the language that motivates their audience. This feature has been particularly helpful for understanding which emotions are conveyed through subject lines and which emotions their contact list is most responsive to.
Time-saving and ease of use: Many users find that Persado takes the pain out of subject line writing, especially for high-volume campaigns, by providing a wide range of subject lines to choose from in each emotional category. They also mention that the tool is super quick and easy to use, allowing them to generate multiple relevant subject lines in less than 60 seconds.
Expensive for Features and Services: Some users have expressed that the software is expensive in relation to the features and services it provides, suggesting that they feel it does not offer enough value for its price.
Ridiculous Subject Lines: Reviewers have mentioned that they find the subject lines in the software to be ridiculous at times, with some indicating that they do not always make sense. This can potentially impact the effectiveness of email campaigns.
Lack of Creative Control: Users have noted a lack of creative control over subject lines in the software, which may limit their ability to tailor messaging to their specific audience.
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