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Shopify Plus

Shopify Plus


What is Shopify Plus?

Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

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Recent Reviews

Excellent Software

10 out of 10
July 05, 2024
Shopify Plus allows us to set up multiple versions of our website but for different international markets. We can easily process orders in …
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TrustRadius Insights

Shopify Plus is a popular choice for businesses seeking to seamlessly integrate customer orders and payments with their communication …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Mobile storefront (33)
  • Product catalog & listings (33)
  • Product variations (33)
  • Product management (34)

Reviewer Pros & Cons

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What is Shopify Plus?

Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

What is Wix?

Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

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Product Demos

Shopify Plus - Aaron Orendorff talks Fashion. Also Referral Candy demo


Demo Diaries: Ep 036 | "Empathy and Personality are Often Overlooked For Their Value"


Shopify Flow Demo - living room lights


AOVboost Demo Video


Tapcart Demo & Overview | Shopify App for your own iOS and Android App


OrderBump Shopify Plus Upsell Tool: Demo and Review in 5 Minutes or More | Ecommerce Tech

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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.8

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Avg 7.7

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.4

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.9
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Product Details

What is Shopify Plus?

Shopify Plus is an ecommerce solution that enables business to sell online and off across social channels like Facebook and Pinterest and through marketplaces like Amazon and eBay. The vendor says this solution is engineered for scalability and reliability.

The vendor’s value proposition is that Shopify Plus is driving disruption in the traditional enterprise landscape by giving customers the power and capabilities they need to grow and succeed without the headaches, costs, and lengthy timelines of traditional enterprise options. Shopify Plus customers include Proctor & Gamble, General Electric, Budweiser, Red Bull and many more.

Shopify Plus Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Additional Features

  • Supported: Built-in automation tools like Shopify Flow and Launchpad
  • Supported: Wholesale channel that automatically builds a self-service storefront for high-volume buyers

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.

Shopify Plus Competitors

Shopify Plus Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesCanada, USA, Australia, United Kingdom, Europe
Supported LanguagesEnglish

Frequently Asked Questions

Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.

Volusion and Salesforce Commerce Cloud are common alternatives for Shopify Plus.

Reviewers rate eCommerce security highest, with a score of 9.7.

The most common users of Shopify Plus are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Shopify Plus is a popular choice for businesses seeking to seamlessly integrate customer orders and payments with their communication system, providing convenient access to customer profiles. Many businesses rely on Shopify Plus for its ability to handle increased traffic, sales, and performance demands in their day-to-day eCommerce operations. The platform's reliability, extensive features, and strong support are highly valued by users. It is often used alongside other systems like ERP systems and third-party integrations to optimize efficiency and streamline operations. While Shopify Plus is known for its user-friendly interface and focus on cutting-edge web technologies, it may face challenges with content-heavy websites and advanced product options. Nonetheless, numerous businesses have reported significant improvements in e-commerce functionality, flow, and cost savings after switching to Shopify Plus. The platform serves as a comprehensive ordering system, allowing businesses to efficiently manage all their orders in one place. It is widely used for various applications such as D2C e-commerce, B2B sales and distribution, CMS, POS, and inventory management. Shopify Plus caters well to small to medium-sized e-commerce businesses by eliminating the need for complex technical tasks like hosting, upgrades, and security management. Additionally, it serves as a critical component connecting different systems and tools within organizations for both B2B and B2C applications. Users appreciate the enhanced customer support, ability to customize themes, and seamless order and inventory management offered by Shopify Plus. By utilizing Shopify Plus, businesses can create multiple international stores while easily adapting themes and checkout processes. Users of all sizes advocate for both Shopify and Shopify Plus platforms for their e-commerce needs due to its wide range of integrations and compatibility with various business functions. Overall, Shopify Plus is seen as an upgrade from other platforms like Magento in terms of cost-effectiveness and performance.

User-Friendly and Easy to Use: Many users have praised Shopify Plus for being very user-friendly and easy to use out of the box, requiring very little training. The intuitive user interface and well-designed backend make it accessible even for users with limited web experience.

Helpful Support Resources: Users highly appreciate the resources for help and support provided by Shopify Plus. They have mentioned that the support staff is highly responsive and quick to resolve any issues faced by users. Additionally, the documentation provided by Shopify Plus is seen as helpful in navigating through the platform.

Customization Options: The customization options in Shopify Plus, especially in creating custom checkouts and pages, are highlighted as a major selling point. Users value the ability to customize themes, settings, and checkout processes according to their specific needs.

Lack of essential features: Some users have expressed frustration with the lack of functionality in Shopify, stating that certain features considered essential by some businesses, such as saved/vaulted credit cards, are missing or only available with Shopify Payments. This has led to a reliance on third-party apps for these crucial features.

Difficulties with order management and discounts: Users have encountered difficulties with order management and scheduling discounts in Shopify. These challenges can negatively impact the efficiency and effectiveness of their operations.

Nightmare wholesale store setup process: The wholesale store setup process in Shopify is described as a nightmare by some users. They mention limited customization options in pricing and express a desire for improved templates and themes at a more affordable price, including more font and color/branding elements within the platform.

Based on user reviews, users commonly recommend the following for Shopify Plus:

Consider hiring developers and creating your own platform. This recommendation suggests that businesses should have control over their e-commerce infrastructure.

Check if your PIM software integrates with Shopify. Users advise checking the compatibility of your Product Information Management (PIM) software with Shopify before using it. This recommendation emphasizes the importance of seamless integration between different tools.

Compare all plans and evaluate if Shopify Plus is necessary for your business. Many users recommend comparing all available plans and carefully considering whether Shopify Plus is necessary for your specific business needs. This recommendation highlights the importance of evaluating the features and benefits offered by different plans before making a decision.

These recommendations highlight different aspects of using Shopify Plus, such as customization options, integrations, and cost-effectiveness.

Attribute Ratings


(1-25 of 35)
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July 05, 2024

Excellent Software

Score 10 out of 10
Vetted Review
Verified User
Shopify Plus allows us to set up multiple versions of our website but for different international markets. We can easily process orders in different currencies. We are able to create new price lists for different types of business customers and the system automatically applies the pricing and quantity discounts without the staff having to remember to do it which speeds up training.
  • Switch the currency based on the marketplace the customer is in.
  • Easy to set up B2B customers, multiple email logins.
  • Can create different price lists for different customers.
  • For international orders, would be good to see customs and tax estimates.
  • Print invoices in Shopify Plus
  • Search drafts by number
Shopify Plus is great for companies which have different types of customers and therefore you need different price lists (catalogues). You can assign these to different businesses and the price automatically changes without staff members needing to memorise who gets which, streamlining everything immensely. You can also create many different shipping tariffs for different locations and weights so it is great if you ship to Europe or America.

Shopify Plus is perhaps not great if you only sell 1 item in a small market. There are a lot of features you are just not going to use.
Score 8 out of 10
Vetted Review
Verified User
We use it to manage 15+ clients' websites! It takes so much work out of the picture in a way that we know can be relied upon. Inventory management, order processing / management, login flow, page structure, asset CDN. It also brings with it a sense of trust for the customer and client.. and for us a trust that there will be 99.99% uptime and speedy resolution of issues.
  • Reliable uptime
  • Fast website load times
  • Customer account management
  • Customer order mangement
  • Customizable integrations via webhooks and other code-based solutions
  • Webhooks often fire more than once or not at all. Keeping certain aspects in sync and trusted as such is tough. Webhooks should retry based on response status.
  • Importing legacy customers/orders/products isn't simple. Having to use third party tools (eg. matrixify) isn't a good solution.
It's good for an existing site that can afford to pay the cost for the transaction fees in exchange for a good set of third party tools and decent existing platform to support most business needs. It may not suit a larger business ($30M+ pa) where the upfront development cost and maintenance might be worth it to offset the costs of being on the Shopify Plus platform.
Score 8 out of 10
Vetted Review
Verified User
We use Shopify Plus for our ecommerce website. The lower payment processing fees, access to scripts and special features, checkout, and extension stores are the main Plus features we're taking advantage of with Plus. We've been users of Shopify Plus for a long time, and it makes sense for our use-case.
  • Lower payment processing fees
  • Expansion stores
  • Exclusive features
  • Support quality has declined in the last few years
  • Fewer "unique" features that aren't available on lower plans
If you are approaching $1M in annual sales, Shopify Plus makes sense for the discount on processing fees alone. If you could also take advantage of the expansion stores, or need some specific features like B2B when it would make sense.
For smaller brands, or if you're just starting out with Shopify, in my opinion it's probably overkill -- save your money and consider it when your revenue is higher.
Score 10 out of 10
Vetted Review
Verified User
We use Shopify Plus to sell products to customers online, but we are also customers of its payments gateway and international markets product. We've been happy with the platform and the support they have provided, and they seem to have scaled well with our business over the last few years since we started using them.
  • Very easy to learn & use
  • Simple integrations with most third party software
  • Broad library of apps
  • Outsourced IT department
  • Great product support
  • Advanced features may be missing for enterprise customers
  • International Markets product lacks support for multiple 3PLs
  • Data privacy compliance tools are somewhat limited
While it has its issues for enterprise clients, I would definitely recommend Shopify Plus to anyone who is either starting a new business or is looking to scale their existing business. Shopify's features and popularity make it easy to set up and integrate with most third party software, and signing up for Shopify Plus is essentially like outsourcing your IT team.
Score 10 out of 10
Vetted Review
Verified User
We use Shopify Plus for our storefront and CRM. Shopify Plus has been a gamechanger for us over previous CRMs in terms of ease of use, customizability, and reporting. We were Basic Shopify users for a number of years before upgrading when it made sense to simply save on processing fees, but the additional features of Shopify Plus have been well worth the cost.
  • Customizability
  • Reporting
  • Ease of use
  • Detailed source tracking outside of UTMs
  • File management/organization
For any brand owning products they want to sell online, Shopify Plus is a no brainer compared to the competitors solutions. You can actually get up and running in a matter of days with a store instead of weeks. There are a few niche industries where it still has a bit of room for improvement, but the customizations and features included out of the gates offset any of the negatives.
Nathan Simmons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is used with a variety of clients in order to satisfy needs that are otherwise locked behind traditional Shopify plans such as Basic, Shopify and Advanced.

For example, it enables us to suggest checkout changes that will heighten a client's brand or alternatively provide better UX for customers present and in the future.
  • Access to an otherwise locked checkout
  • Lower fees for merchants
  • Enables the full feature set that Shopify has to offer
  • B2B Support
  • Much more focus on quality of life improvements such as navigation duplication
  • Less restrictive components for Checkout editing.
  • Updating Liquid to include more filters
  • Updating the docs to be more developer friendly.
This usually comes down the client's turnover and budget.

Shopify Plus is well suited to a client who really wants to drive sales throughout the website and also into the Checkout flow - a regular Shopify merchant is unable to do this and so it's one of the biggest benefits to upgrading the client to this.

In addition, there's also the added benefit of Priority support and better server allocation for those with more traffic to their site.
Score 3 out of 10
Vetted Review
Verified User
Customer support is way better with the Plus subscription. In my opinion, the monthly cost is not worth it $2000 to have a wholesale channel was not enough and it didn't pay for the cost, there are apps and custom developments that can meet your needs. My experience with basic Shopify is that you still have to use apps and make custom code to fit your business needs, hiring a developer is much cheaper to fit all the specifications on checkout, product pages, etc. Unless you want complete control of every part of the code, like the checkout (only available to edit on Shopify Plus) you are good to an easier manageable backend.
  • Wholesale
  • Customer Support
  • Code Customization
  • Multiple stores
  • Pricing
  • Promotions
  • Checkout
If you are a small business you don't need the plus subscription, if you sell more than 10M/year and you need connections with other systems, more detailed POS and customizable code you are good with the basic susbcription.
Mauro Biefeni | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used to host an in-house e-commerce site and then we moved to NetSuites SuiteCommerce, which was a nightmare with never ending costs.

We then switched to Shopify Plus and have never looked back. We have it completely integrated with our ERP system, using automated tasks (Flow) in Shopify Plus and with solutions we created in house to access the Shopify API.

It has really made our e-commerce functionality and flow as well as overall cost much better all around.
  • Easy to manage products and inventory, which is of course extremely important
  • Very easy to manage orders--especially with the API integration it is mostly hands off. But when customers do need assistance, our agents can easily access their orders and help them as needed
  • Third-party integrations such as ShipStation or Returnly have made it easy to implement return processing and shipping to multiple destinations using various delivery services to get the best pricing.
  • There was a time when I would complain about the Shopify API, as it was difficult to manage the product efficiently, but since they are always updating the API, it has now come to the point where we have been able to improve the flow of data effectively to be more efficient.
  • It often seems like there could be more triggers or flow paths when setting up flows, but this will always be the case where "It would be nice if...". Shopify is ever evolving, so this is not a huge issue.
I do not really see where Shopify Plus could not be used in all scenarios other than perhaps some very specific custom-built requirements or where the primary function of the site is not e-commerce.
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is used for our eCommerce store and Point of Sales system for retail locations. There are many great features about Shopify plus. We can create custom themes with theme settings and customizations. Merchandizing in the platform is very simple and it can handle order and inventory data seamlessly. Shopify Plus enables us to create private apps, do advanced customizations, and much more.
  • Product Catalog & Merchandising
  • Theme customization & Settings
  • Order and Customer Data
  • Store Copy (Navigation Menus)
ECommerce and Point of Sales System is a great use for Shopify Plus. Basically, any sale situation would be a great fit for Shopify Plus. Some areas where it might not be best suited are restaurants or blogs. In those cases, there is a Shopify Lite plan that would make more sense.
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is used company wide. It is a great way to keep track of customers orders. We are able to track payments and refund in the same system. It seamlessly links to our communication system and allows us to see a customers profile when they call or write in via our communication system.
  • Organization is huge is Shopify Plus, this system keeps everything organized for you.
  • Shopify allows you to view and adjust payments in the same screen.
  • Shopify Plus is very user friendly.
  • When linking to our communication service some customers have several emails with orders and only one email generates orders. It would be nice if we could combine all of this information into one account.
  • If a customer has multiple accounts you are also unable to edit the email address as it is already used, another reason merging accounts would be helpful.
  • Some of the processes in Shopify are too easy to complete. I’m certain scenarios a peony of “are you sure you would like to complete(this action)” would be extremely helpful and avoid mistakes that are not reversible.
Any business that needs to keep track of orders and payments would benefit from Shopify Plus. Customers information, orders, and payments are all saved and available for reference. You are able to refer to past orders to review trends and offer future purchase suggestions. Shopify Plus is also easy to use so it does not take long to train employees how to use this system.
Brian Manning | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We recommend Shopify Plus as the leading pure cloud ecommerce based solution for small and medium and even some large b2c ecommerce businesses. It eliminates the need for companies without large or highly skilled technical teams to manage complex technical activities like hosting, upgrades, security, etc. It provides robust personalization and ecommerce management capabilities.
  • User Experience
  • Personalization
  • Scalability
  • Details of Admin Tool in Marketing
  • Expand Shopify Pay to Other Countries
  • More Apps!
Excellent for b2c and even some b2b. Excellent for small, medium and even some large ecommerce businesses. Maybe not customizable enough for non standard commerce user experiences (e.g. book clubs).
Angelica D'Angelo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I currently work at a digital marketing agency and have multiple enterprise clients on Shopify Plus. At my previous company on the direct-to-consumer side, we used Shopify Plus as well. It helps address key business problems as it pertains to when a small business goes enterprise, bringing in large revenue and traffic numbers on a monthly basis.
  • Credit card processing transaction fees.
  • Shopify support.
  • Integrations.
  • Wholesale / B2B functionality.
  • International features.
  • Pricing.
Shopify is well suited for businesses who
- use multiple, custom discount codes
- are doing international sales/shipping
- are doing +$500k in revenue monthly
- want to control their brand look and feel from landing to checkout
- have many agencies and partners.
Score 9 out of 10
Vetted Review
Verified User
Shopify Plus is our global ecommerce platform across each our our branded sites. Product and content is managed by our in-house site team and development/integration by our in-house dev team.
  • Streamlined UX
  • vast amount of apps/plug-ins to address business needs
  • fast/simple checkout
  • Value added functionality without paying for apps
  • Allowing for single parent with more than 100 child skus
  • Built-in AI bot detection and blocking
Great when not a lot of custom development is needed. Best for small/mid sized companies.
If more robust customization is needed and business is SKU intensive, look at SFCC.
Score 8 out of 10
Vetted Review
Verified User
We run an ecommerce direct to consumer store powered by Shopify Plus. Our entire organization is involved in using Shopify in some form or another, from merchandising to operations fulfillment. We chose Shopify as our partner to run the ecomm side of our business.
  • Strong developer API
  • Good selection of 3rd party plugins/apps.
  • Popular among other 3rd party services as an integration partner.
  • Better API support for discount codes.
  • Currently no way to add to a user's cart via their API.
  • Analytics integrations are a little tricky unless they are one of the built-in partners that Shopify supports.
If you need a custom implementation or have to connect your ecomm store to your own internal systems, Shopify Plus provides a robust set of APIs and functionality to do this. If you are a small business just doing standard ecommerce, then you probably don't need Plus and can just use regular Shopify. High-volume / large merchants probably want to go with Plus.
Score 7 out of 10
Vetted Review
Verified User
We run eight international stores using Shopify Plus. We chose Shopify Plus for its ability to customize themes and checkout process as well as the many great integrations and apps it offers to seamlessly connect to our parts of the business.
  • Offers API integration to 3PLs worldwide
  • Allows you to customize the checkout process
  • Easy to duplicate stores to set up many international sites
  • User friendly back end for merchandising and order management
  • Wholesale component is lacking, it's not fully built and as robust in terms of price and vendor control. It still needs a separate store to run a full Wholesale Site which means more $$$.
  • The email communication is not dynamic or easy to change, i.e. cannot show edited products probably won't update with any order changes.
  • The included reporting is limited. For the price, we wish it provided more in-depth analytics and accounting reports so we didn't have to invest in outside help.
Shopify Plus is great and accessible for any brand looking to grow their e-commerce market internationally. They make it easy to start new shops, connect to warehouses and apps internationally. Its a price commitment so unless you are running many shops or doing a high number of sales it may not be worth the cost.
Darcy Knapp, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Shopify Plus to help clients get into the world of Ecommerce. As an ecomm platform it is very versatile and easy to train clients on so they can manage their own orders and inventory.
  • Easy interface
  • Keeps you logged in
  • Fast bulk update options
  • Ease of image uploads
  • Great inventory managment
  • Need a #800 for service/No live support
For the SMB getting into Ecommerce the platform is easy to set up and manage. For a more robust user, the lack of live support may be a concern.
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is a critical component of our business and is used for both B2B and B2C applications. We use it across several organizations, and it is the hub with which most of our systems run on. It connects to everything and has multiple apps that integrate other programs and tools that we use. Most important to us, though, is the online website functionality, speed, reliability, and overall performance. We couldn't run our online business without it.
  • Online websites are fast, reliable, and effective.
  • Appstore provides tons of easy improvements.
  • Integrates with tons of 3rd party systems.
  • Great for B2B and B2C applications.
  • We haven't seen any weaknesses or shortcomings that we couldn't overcome.
Shopify Plus works very well for an online business, period. We have used several other platforms, and none of them even come close to competing with Shopify Plus. The speed and reliability of the sites jump right out as a must-have in running a website. We love that we can have a wholesale version of each site to allow for resellers and B2B sales. Shopify Plus integrates very well with other systems, including our accounting, warehouse, shipping, inventory, advertising, customer management, and other departments. We have been very pleased with the power of Shopify Plus and would never run an online company without it. And we have been doing online sales for 15 years.
Score 8 out of 10
Vetted Review
Verified User
Shopify Plus is being used to manage an e-commerce website. It is being used only in my department. Shopify Plus lets you create websites easily by having a drag and drop option. This is great for people that want to create their own business, but do not know how to create a website.
  • Creating websites.
  • Manage websites and being able to update it whenever.
  • Have great website templates for selling your products.
  • Making it easier to code websites for developers for customization.
  • Implementing more options for users that are unable to code.
  • Having better user interface and user experience.
Shopify Plus is great for those that want to start their own business. It attempts to make this process as easy as possible. However, in situations where some templates don't have some features, this could lead to more people choosing another software over Shopify Plus, such as Squarespace or Wix.

In addition, Shopify Plus is well suited for those that deal with e-commerce websites. For example, there are agencies that manage websites for clients. Shopify Plus can be a great option for those agencies, so they are able to manage the websites for their clients and preview the appearance of the website, whether it is on mobile or desktop.
Rachel Blankenship | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Shopify is currently used as our ordering system for our company. All of the orders that are placed with our company are housed in this tool. We also process refunds, exchanges and situational replacements through this tool. It allows us to file all of our orders in one place to keep everything organized and easy to find.
  • Shopify moves quickly, allowing you to work through customer situations quickly, and efficiently.
  • If something goes down with the system, it is incredibly quick to fix those issues.
  • Within their Edit Order App, every time you open it up it will flash the page. You have to refresh the page to get it to stay so that you're able to utilize it.
It's a great tool to use for record keeping, accepting payments, and keeping all of your orders in one place. It's easy to navigate and easy to train new employees to use. It also allows us to utilize our loyalty program, by using the Swell app for our website. I wish that there was a way for us to be able to use a sandbox version of this tool, especially for training purposes. That would allow us to be able to train new employees on how to use the tool without messing with any of our actual orders.
Score 10 out of 10
Vetted Review
Verified User
We initially adopted Shopify Plus for our main e-commerce business and it went so well that our international partners also adopted it for their e-commerce business. Shopify Plus has dramatically improved our ability and speed to bring new features and functionality to our business. The Shopify Plus API system is fantastic and constantly improving. We are now exploring Shopify POS and are excited for the omni opportunities.
  • Straight forward REST and GraphQL API.
  • Great desktop and mobile admin UI for managing site.
  • Very competitive pricing.
  • App ecosystem is robust.
  • No staging site, most work is done in production or in a version of a theme.
  • Order management system is fairly basic.
  • Scheduling discounts and site flips needs work.
Most brands are suited to use Shopify Plus.
Jonathan Oates | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We are using Shopify plus for d2c eCommerce, b2b sales and distribution, CMS, POS, and it is part of our inventory and purchasing management strategy. Shopify + our WMS has replaced our former eCommerce system, Magento, and our erp system. We are running leaner and better than ever before thanks to Shopify and the apps ecosystem all without the support of a developer.
  • Stable and consistently updated cloud infrastructure
  • Suite of apps and partners make improvements a breeze and keep you current with technology.
  • Dedicated live chat supports your business 24/7
  • Lacks certain basic functionality that would seem to be a no brainier. Some of these items are being addressed.
  • Lacks the complete customization options that large businesses may want.
  • Outages happen more frequently than would be desirable for the price of service.
Well suited to businesses that just want their website to work and feel they are being held back with technology solutions. Not recommended for enterprise businesses who want or need complete control over customization.
Ricky Jordan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Shopify Plus is being used for our day to day eCommerce operations. We upgraded to Plus due to increased traffic, sales, and performance demands. The Shopify Plus uptime, support, and features is what is valuable to a business like ours. We need an eCommerce tool that is up for the day to day challenges and doesn't fail us.
  • Quick server performance
  • Always innovating
  • Dedicated 24/7 Priority Support
  • Dedicated Account Manager/Rep
  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
Shopify is the industry standard when it comes to eCommerce software. It's basically the #1 ecommerce software solution that is out there that has everything under one roof. You want reliability? Shopify is your solution. You want fast website performance with great uptime? Shopify is your solution. The only area it's less appropriate is how their dedicated account support and tech support for Plus customers has kind of lost touch with it's customers. On the flipside Shopify's services are still the best in the industry, but that doesn't mean they can lose touch with their customers.
Score 6 out of 10
Vetted Review
Verified User
We decided to move from AmeriCommerce to Shopify Plus in hopes of receiving more customization options, easy multi-store and wholesale store set up.

After roughly 4 months worth of set up and investment, myself along with our Web Team urged management to allow us to continue using AmeriCommerce. Shopify did not meet our expectations.
  • The site is set up for simple product offerings.
  • Dropship abilities.
  • Theme offerings.
  • Wholesale store set up is a nightmare. It only allows for wholesale pricing at a consistent and specific discount. No customization in pricing which did not work for us.
  • Expensive - the cost involved was insane.
  • Sales reps will promise you whatever they need to, regardless of true feasibility.
  • Our Launch Rep was just terrible to work with. He couldn't answer any of our questions without having to reach out to other team members.
  • Even slightly complex product offerings will require you pay additional fees to 3rd parties for custom builds.
Shopify Plus will work well for companies with simple product offerings and/or consistent and specifically discounted wholesale needs. We do not recommend this for larger companies or semi-complex pricing/products. I feel the Sales Reps flat out lied about the program's abilities and our Launch Rep was not knowledgable.
Cheyenne Thayer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I highly recommend working with Shopify. Their user interface is extremely intuitive and they offer a great variety of third-party apps to meet most of your e-commerce needs. The customer support staff is helpful, friendly, and answers questions promptly. They also provide extensive documentation on all of their product features.
  • Customer service
  • Documentation
  • Third-party apps
  • Intuitive user-interface
  • Implement front-end customization beyond the frontpage
  • More robust native features
Shopify Plus is perfect for small businesses with over 100 SKUs that are looking for heavy customization where access to the product API will be necessary. It is ideal for wholesale businesses. Shopify Plus also offers very specific and extensive shipping features. This product is great for businesses that run an internal warehouse.
February 09, 2019

Shopify Plus is great!

Score 8 out of 10
Vetted Review
Verified User
We are huge advocates of Shopify and Shopify Plus platforms. If you're just starting out or a huge brand doing over $1B a year in revenue, you can do it all on Shopify. Coming from the Magento world this is a huge upgrade where it cost 1/4 of the cost to run overall and the performance is 10x better!
  • Ease of use
  • No need to have a separate host
  • CDN is included
  • Pricing is high
  • Additional fee for using a 3rd party payment processor
  • No multi store inventory and sku management like Magento
Shopify Plus is a good solution for any ecommerce doing up to $1B / year in revenue. Look up the top companies on the platform and they show that Shopify Plus can handle all clients. I love how they are consistently releasing new features and we don't have to go through manual upgrades.
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