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Customers have found Smaato to be a valuable demand partner for connecting with more demand and supply sources. By integrating Smaato into …
Overview
What is Smaato?
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.
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What is Smaato?
Smaato is a supply-side publisher platform (SSP) from the Verve Group since the 2021 acquisition.
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- No setup fee
For the latest information on pricing, visithttps://www.smaato.com/contact
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
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- Downloadables
What is Smaato?
Smaato’s digital ad tech platform is an omnichannel, self-serve monetization solution and ad server, designed to make monetization simple. With it, publishers can bring their first-party data and manage inventory. Marketers get access to inventory so they can reach audiences around the world and on any device.
Smaato is now part of the Verve Group, since the 2021 acquisition.
Smaato is now part of the Verve Group, since the 2021 acquisition.
Smaato Video
Customer Obsession With CEO Ajitpal Pannu
Smaato Competitors
Smaato Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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Customers have found Smaato to be a valuable demand partner for connecting with more demand and supply sources. By integrating Smaato into their ad stack, users have experienced an increase in revenue, CPMs, and fill rate. This has helped them enhance their monetization performance, especially during the iOS14.5+ era. The platform's custom-made features have allowed businesses to deliver data according to their specific needs and requirements, resulting in improved outcomes. Some customers have even enlisted the help of a third-party mediator alongside Smaato to further optimize their ad buying process. Smaato has proven to be a reliable partner for programmatic campaigns on both mobile and desktop inventory. Notably, the main point of cooperation with Smaato has centered around inventory on their SSP, covering all standard IAB formats except playable ads. Overall, users have had positive experiences leveraging Smaato's capabilities to connect with more demand sources, drive revenue growth, and optimize ad performance.
Consolidated Monetization Platform: Many users have praised Smaato's consolidated monetization platform, stating that it is very easy to bring data from third-party providers and manage it within Smaato. This feature allows users to efficiently handle their monetization efforts in one place.
Good Quality Supply: Several reviewers have mentioned that the quality of the supply in Smaato is commendable, with many attributes in ad requests. This indicates that Smaato provides a wide range of high-quality ad inventory for users to choose from.
Excellent Partner for Programmatic Efforts: A number of users have highlighted that Smaato is an excellent partner for their programmatic efforts, with some mentioning they have been working with them for several years. This suggests that Smaato consistently delivers on its promises and supports users' programmatic advertising strategies effectively.
Cluttered User Interface: Some users have found the user interface of Smaato to be cluttered and difficult to navigate, leading to a poor user experience. They have expressed frustration with the layout and organization of the platform, stating that it can be overwhelming and confusing.
Limited Reporting Dashboard: Several reviewers have mentioned that the reporting dashboard provided by Smaato is minimal and in need of improvement. Users feel that the current dashboard lacks important features and functionality, making it challenging for them to track performance metrics effectively and make informed decisions.
Lack of Transparency on Margins: Users have expressed dissatisfaction with Smaato's lack of transparency regarding their margins over media costs. Some customers feel that they are not getting clear information about how much they are paying for advertising inventory compared to what Smaato charges from publishers. This lack of transparency makes it difficult for users to evaluate the true cost-effectiveness of using Smaato as a demand-side platform.
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