Overview
What is SpyFu?
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search…
Intuitive competitive research tool for advertisers
Smooth and Easy PPC Research Tool!
Excellent tool for competitors Google Ads analysis
A great SEO tool at an affordable price
Don't let your competitors know about this tool
Get Sneak-Peek of the Competition in one Click!
Very impressive. Helpful. Reasonable price and they offer free services which I mostly used.
SpyFu- give it a tru!
A Must-Have for Paid Search & Competitive Insights
SpyFu - A worthy competitor.
Great tools for a great price
The best keyword research tool on the market
Clean, comprehensive Competitor insights
SpyFu will give you the information you need
Agency evaluation of SpyFu
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Competitive analysis (50)9.191%
- SERP ranking tracking (43)8.181%
- Keyword analysis (51)6.868%
- Backlink management (39)5.858%
Reviewer Pros & Cons
Pricing
Basic
$39
Professional
$79
Team
$299
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Spyfu to Find Leads for a B2B Google Ads or SEO Agency - SpyFu Review and Demo For B2B Leads
Jeff Demo 07 - Using SpyFu for Local SEO YouTube
SpyFu Review Video Demo - Excellent or Scam?
Domain Ad History Demo, Part 2 | SpyFu Domain Ad History
Domain Ad History Demo, Part 1 | SpyFu Domain Ad History
Spyfu Review: Pros, Cons, and Alternatives (+ Demo)
Features
SEO
Core features related to search engine optimization
- 6.8Keyword analysis(51) Ratings
The tool analyzes the content of your site to help discover the right keywords.
- 5.8Backlink management(39) Ratings
The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.
- 8.1SERP ranking tracking(43) Ratings
The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.
- 7.7Page grader(29) Ratings
The tool scores each page of your website for SEO.
- 9.1Competitive analysis(50) Ratings
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
- 7.2Site audit / diagnostics(32) Ratings
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
- 7Site recommendations(30) Ratings
The tool recommends site structure improvements and other tasks to help with SEO.
- 6.1Task management(20) Ratings
Users can track and manage the tasks associated with SEO.
SEO Channels
Features related to optimizing your website for specific channels
- 7.6Local SEO(32) Ratings
The tool helps optimize your website for local searches.
- 8Social SEO(27) Ratings
The tool tracks social mentions and backlinks and their impact on SEO.
- 8Mobile SEO(29) Ratings
The tool helps optimize your website for searches done on mobile devices.
- 6.9Global SEO(34) Ratings
The tool integrates with non-U.S.-based search engines and works in multiple languages.
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
- 9Multi-domain support(27) Ratings
For SEO agencies, the tool allows users to track multiple domains in one instance.
- 8.5Integration with web analytics tools(18) Ratings
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is SpyFu?
SpyFu Video
SpyFu Competitors
SpyFu Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(132)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
SpyFu has proven to be an invaluable tool for conducting competitor research and analysis in the advertising industry. Users have praised its ability to provide strong directional insights for evaluating search advertisers, allowing them to understand their potential clients' past PPC efforts and identify opportunities for new campaigns. With its keyword research capabilities, users have been able to optimize their AdWords campaigns and allocate budgets effectively, ensuring that they are targeting the right keywords and avoiding spending on ineffective ad campaigns. SpyFu's SEO insights have also been highly beneficial for users, enabling them to assess the effectiveness of their SEO efforts and identify areas for improvement. By analyzing competitors' backlinks, users have been able to enhance their own backlink profiles, improving their website's authority in search engines.
The software has matured over time and added new elements, making it an integral part of users' arsenal for competitor research and baseline SEO analysis. Users have particularly praised SpyFu's ability to deliver a domain's ad history, which has helped them remain competitive in paid search. By identifying profitable keywords and uncovering low-hanging fruit through keyword tracking and competitor analysis features, users have been able to drive successful SEO campaigns. SpyFu's impact on search marketing ventures cannot be overstated, as it provides users with a powerful edge over their competitors in the search engine space.
In addition, SpyFu has become widely utilized for SEM and SEO business intelligence. Its comprehensive insights into competitors' monthly spending, ad copy, keywords, and SEO rankings allow users to gain valuable information for strategic decision-making. The tool has proven effective in pivoting campaign strategies quickly based on the insights provided by SpyFu. Users have found it instrumental in competitor analysis and strategizing marketing programs, helping them understand the competition landscape and assess viability within given budgets.
Furthermore, SpyFu has been used for various purposes such as analyzing potential keywords, conducting SEO data research, gaining insights into how search engines perceive websites, establishing baselines, conducting competitive analysis, and performing marketing and brand audits. Its advanced competitive keyword research capabilities have allowed users to collect thousands of keywords for themselves and their competitors, providing a wealth of data for analysis and optimization. SpyFu's auto-generated SEO reports have also been vital to the success of SEO efforts, providing users with comprehensive insights into core keywords and identifying new opportunities or challenges. Additionally, the estimation of competitors' monthly AdWords spending by SpyFu has provided valuable information in highly competitive fields.
With its interface and growing catalog of advantages, SpyFu has met users' needs
Intuitive User Interface: Many users have praised SpyFu for its highly intuitive and easy-to-navigate user interface. They appreciate the straightforward design and layout, which allows them to quickly access the information they need. This user-friendly interface has been mentioned by several reviewers, making it accessible to employees of all experience levels and easy for anyone to use and navigate.
Competitor Analysis: The ability to analyze competitors' advertising strategies and tactics is highly valued by users. Several reviewers have expressed their appreciation for being able to see what advertising has been done in the past. This feature allows them to gain insights into their competition's strategies, stay informed about their industry, and make data-driven decisions for their own campaigns.
Keyword Insights: Users find the keyword tool within SpyFu to be a great resource for understanding their website's performance as well as comparing it to their competitors'. Many reviewers have highlighted how this tool helps them identify top-performing keywords and compare them against their competitors' keywords. By optimizing SEO strategies based on these insights, users are able to stay ahead of the competition in search engine rankings.
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Lack of Clarity in Explanations: Some users have found that certain aspects of SpyFu are not well explained, leading to confusion and difficulty in understanding their purpose.
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Irrelevant Keywords: Several reviewers have mentioned that the keywords provided by SpyFu can be irrelevant to the selected business, which compromises the accuracy of the data.
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Graphs Difficult to Work With: The graphs in SpyFu have been described as challenging to navigate at times, indicating that they may not be intuitive or user-friendly.
The user suggests trying the free trial of SpyFu first and utilizing the on-boarding support provided. They highly recommend using SpyFu for SEO and PPC, considering it a great tool for competitive keyword research. Utilizing the help section and video tutorials is recommended. SpyFu is seen as worth the money, offering numerous features at a reasonable price. It is suggested to use SpyFu to stay competitive in advertising and to target specific issues with the help of the provided videos. For small businesses unable to afford SEO and PPC agency prices, SpyFu is considered a great investment. Trying SpyFu and upgrading are recommended, as it is easy to use, particularly for SEO purposes. Tracking competitors' ads, keywords, and spending using SpyFu is also advised. To improve digital marketing efforts, it is suggested to take advantage of SpyFu's capabilities. The tutorial videos provided by SpyFu should be watched for better utilization of the tool. For PPC professionals, SpyFu is considered a must-have. Running reports often and leveraging the information provided by SpyFu for informed business decisions are recommended practices. Taking advantage of reduced pricing for the trial period and the guided tour offered by SpyFu are additional suggestions. SpyFu is highly regarded as a great tool for competitive research and SEO analysis in online marketing. Considering SpyFu for gaining valuable insights and ensuring competitiveness online is suggested. Reviewers find it fast, easy to work with, and reasonably priced. For paid search analysis, utilizing SpyFu is recommended. The competition section of SpyFu can also be used to expand prospect pipelines with more companies.
Attribute Ratings
Reviews
(1-25 of 61)Intuitive competitive research tool for advertisers
- Keyword research
- Text ad and display ad research
- Competitive analysis
- Keyword rank tracking
- Rank tracking does not work very well and doesn't provide as much information as competitors
- Backlink analysis is not very intutive
- Data isn't always accurate for some of my competitors
Smooth and Easy PPC Research Tool!
- PPC research
- Historic traffic (I love this)
- Easy presentable report
- Keyword tracking
- Keywords database (very weak!)
- Backlink database
- Adding a site audit will be addition but not having it will be fine
Excellent tool for competitors Google Ads analysis
- It is great at tracking Google ads and keywords that your competitors are using. That is all excellent actionable data.
- You can download great, detailed reports of the same as PDF files if you want to keep them as a reference.
- Pricing is really cheap. We paid under 39 USD for a subscription and we feel like we got more than our moneys worth.
- Their ads spending data isn't correct. But you can make pretty accurate inferences from it since you know what you are spending.
- Google ad buy recommendations are a mixed bag. Some are useful, some are not.
A great SEO tool at an affordable price
- The filtering options in the keyword tool are super helpful
- The multi-competitor keyword tool makes identifying keyword gaps so easy
- Their branded reports are easy to use and save us from having to pay for a different reporting service
- They provide real value at an affordable price
- I honestly can't think of anything I dislike or would change about SpyFu
Don't let your competitors know about this tool
- Dives deep into deep information pools so you are never short of ideas or strategies
- Increases website traffic to absurd numbers.
- Monitors your ppc competitors.
- Has been quite misleading in regards to ppc negative match recommendations.
Get Sneak-Peek of the Competition in one Click!
- Competitor Analysis
- PPC Keyword Research
- SERP Rank Tracking
- Keyword Traffic and Volume Estimations are not precise.
- It would be nice if they made the results region / country specific.
- Report PDF takeout is not consistent. Misses out data points often.
Very impressive. Helpful. Reasonable price and they offer free services which I mostly used.
- It is very accurate in ranking and showing value for SEO.
- It seems to be a market leader as it was one of the first to come up with Google.
- It is especially good for competitive markets.
- Integration with more software like Dentrix or other dental.
- Nothing else, it's pretty good.
SpyFu- give it a tru!
- Scan competitors websites.
- Provide keyword recommendations.
- Provide SEO tips.
- Cost
- Heard to search competitor keywords.
- Monthly vs annual billing.
- Competitor Insights
- Paid Search Ad History
- SERP comparisons
- Organic search data
- Integrating more content-creation tools for ad copy
- Allowing more free features
SpyFu - A worthy competitor.
All this allowed us to form more compelling strategy and outrun our competitor.
- Keeping a tab on competitors organic and inorganic activities
- Helps identify where the competitor is getting the backlinks from.
- Identify competitors top content and the keywords that's bringing them traffic
- Get proper information of their current and past ADS run on Google.
- SpyFu can only support and fetch data from limited countries.
- Certain glitches like page not connecting
- The information isn't always complete for some websites.
On the other hand, the data isn't always accurate when compared to other softwares in the same category, although these softwares could be a lot expensive that SpyFu.
Great tools for a great price
- Keyword tracking
- Competitor research
- paid SEO results
- Guides of product use for beginners
The best keyword research tool on the market
- Competitive Research
- Keyword Research
- Paid Keyword Analysis
- Cohort analysis
- Conditional formatting to find best keywords
Clean, comprehensive Competitor insights
- Provides competitive intelligence
- Provides SEO ranking history
- Suggests negative keyword additions
- Accuracy of competitor PPC spend could be improved (we have proven this against our own URLs)
- Relevancy of Google Ads keyword "Buy recommendations"
- More complete (far-reaching) view of Ad Histories
SpyFu will give you the information you need
- can tell advertising spend
- has data on all companies using PPC or SEO
- user friendly
- advertising spend is not always accurate
- ranking are not always accurate
- misses information
Agency evaluation of SpyFu
- Competitive landscape
- Volume demand
- Creative insight
- Deep data analysis
- Spend accuracy
- High min traffic thresholds
I am not an SEO expert, but I love SpyFu.
- Keyword research
- Identifying questions people have
- Helping me see what my competitors are doing
- Training would be awesome
SpyFu for Marketing Help
- Helps our company choose the correct keywords for our campaigns
- Shows us our competitors keywords
- Gives us guidance for future campaigns
- Can be confusing on how to choose the correct keywords based on their recommendations
- Our industry is not listed on their google ads program helper which is disappointing
- They send out to many emails regarding their services.
The Best Competitor Research Tool Out There
- Free feature
- Accurate data
- Paid portion may seem a bit steep.
- Free version is very limited with what you're able to see.
Why I love SpyFu and you will too.
- Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
- Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
- Obviously, not every website can be tracked. They add as many as they can, but sometimes a keyword or specific site just isn't being tracked yet.
SpyFu comes through
- Paid keyword research.
- Insights into organic keyword positions.
- Recommendations of terms to concentrate attention.
- Impact of brand terms.
- Levels of impressions - local, national, global.
- Exporting of competitor ad copy.
Straightforward competitive keyword tool
- Provide competitive organic search data.
- Allows you to identify organic keywords for future content creation.
- As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
- When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
- SpyFu is excellent at identifying big wins among competition or competitive gaps in organic and paid search results. If you are looking to get competitor data for comparison's sake (understanding that the data is useful but not the entire picture), it is well suited for that.
- If you are trying to compare your web analytics data to SpyFu data for your competition, that is not an apples-to-apples comparison. Traffic figures are an estimation.
SpyFu- Under the mask
- Paid search keywords
- Organic keywords
- Accuracy- any product like this can only be about 40% accurate.
- Their account building tool could be more expansive, and not so 'set in stone'.
SpyFu Review
- Shows Our Competitors in regards to PPC
- Keyword Analysis
- Doesn't differentiate between Google and other search engines.
- Has no Bing Data
SpyFu is a great tool for agencies and marketing teams
- PPC Research
- Competitive Research
- Setting up Projects within SpyFu could be easier
SpyFu Search Analytics Review
- Keyword research.
- Keyword groupings.
- Additional paid media analytics.