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What is Trustpilot?

Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).

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TrustRadius Insights

Trustpilot is a versatile tool that is utilized by multiple departments across organizations. The marketing team benefits from …
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What is Trustpilot?

Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

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Product Details

Trustpilot Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Trustpilot, headquartered in Copenhagen, offers their customer review platform to help businesses gather more online reviews and merge their online profile with feedback from their top customers and bring customer reviews to other high visibility platforms (e.g. Google).

Reviewers rate Support Rating highest, with a score of 8.7.

The most common users of Trustpilot are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Trustpilot is a versatile tool that is utilized by multiple departments across organizations. The marketing team benefits from incorporating customer reviews into various channels, which helps build trust in the brand and highlights recent positive feedback. By using Trustpilot's sentiment analysis tool, companies can easily identify key areas of concern and quickly address any issues that may arise.

In addition to marketing efforts, Trustpilot is selected by businesses to verify the authenticity of reviews and differentiate themselves from competitors. This verification process builds trust with potential buyers and showcases the company's commitment to transparency. Moreover, Trustpilot serves as a valuable tool for measuring customer success and evaluating the effectiveness of marketing campaigns, providing insightful data on the overall customer experience.

From an SEO standpoint, Trustpilot enhances visibility on search engines and offers visually appealing graphics that can be leveraged for marketing assets. Furthermore, customer service teams utilize Trustpilot to pinpoint opportunities for improvement based on feedback from customers. By acting on this feedback, companies can enhance their products or services and drive overall customer satisfaction.

Lastly, by acting as an external review site, Trustpilot helps establish trust and authority with potential clients. This platform allows businesses to showcase their positive reviews and demonstrate their credibility in the market. Overall, Trustpilot's wide range of use cases makes it an invaluable tool for organizations looking to build brand trust, improve customer experiences, and differentiate themselves from competitors.

Simple and Efficient Review Process: Many users have found that completing the review process on Trustpilot is simple and efficient, allowing them to easily gather feedback. They appreciate how it streamlines the process and saves them time.

Trusted Partner for Account Management: Several reviewers have stated that the Trustpilot account management team acts as a true partner, working closely with each department to drive adoption across the company. They value the collaboration and support provided by the team throughout their partnership.

Seamless Website Integration and Visualizations: Numerous users have praised Trustpilot's user interface for its seamless integration with their own website, enabling dynamic display of reviews. They also appreciate the fluid visualizations and analysis of review data provided by the platform, which helps them gain valuable insights into customer sentiment.

Difficulties with mobile review widgets: Users have experienced difficulties with the review widgets on mobile, finding them to be cumbersome and sometimes causing them to get stuck scrolling. This has been mentioned by several reviewers.

Lack of filter option for website review widget: Many users have expressed their desire for a filter option in the website review widget. They would like the ability to filter reviews by product and star rating to make it easier to find relevant information.

Cost compared to free alternatives: Some users find it hard to justify the cost of the product when there are free alternatives available, such as Google. Several reviewers have mentioned this concern.

Users have made several recommendations based on their experiences with Trustpilot:

  1. Use Trustpilot for organic market exposure and reputation building. Many users suggest utilizing Trustpilot as a platform to gain organic market exposure and showcase positive reviews from satisfied customers. They recommend actively collecting reviews, replying to them daily, and using Trustpilot as a means to demonstrate the satisfaction of existing clients.

  2. Consider alternative review platforms for cost-effectiveness. Some reviewers believe that Trustpilot may be more suitable for businesses with unlimited resources due to its higher price point. They suggest exploring other, less expensive solutions if all the advanced features are not required. Free alternatives like Google reviews or paid solutions like are recommended as alternatives.

  3. Begin with the free option and upgrade if necessary. Many users advise starting with Trustpilot's free profile option before upgrading to the paid version. By doing so, businesses can familiarize themselves with the platform's settings, tools, and features while still benefiting from its basic functionalities. This allows for a quicker return on investment without committing to a higher price point prematurely.

Attribute Ratings


(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Isaiah McPeak | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We selected TrustPilot to prove to our customers that our positive reviews are real, in a competitive space. It seemed they had some tools to verify real reviews and help us differentiate, building trust with potential buyers.
  • Strong UI
  • They removed 7 legitimate, positive reviews!
  • There is zero recourse
  • I have proofs of purchase and more showing each are customers.
TrustPilot cannot be trusted. They have consistently removed reviews since I started with them. At first I thought it was a one or two off situation. We recently launched an "ask for reviews" initiative and got several positive reviews and TrustPilot removed all of them, without recourse. This hurts us really badly and initiates drawn-out emails with our customers.

TrustPilot is wrong about legitimate reviews and has no clean way to resolve that. They hurt our customer relationships more than helped.
Melissa Best | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Trustpilot in Marketing, Customer Service, Product, and UX departments. We incorporate our customer reviews throughout all of our marketing channels. We also use the reviews to improve our customers' experience as Customer Service, Product and UX take our customers' feedback and use it to improve each department. The sentiment tool in the dashboard allows us to pinpoint main areas of concern and address them quickly. The actual reviews are useful in all of our ads such as display, TV, email, social media, etc.
  • Completing the review for the customer is a simple process which enables us to receive more feedback.
  • The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
  • The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.
  • They recently added a review verification process that requires the customer to go to their email account and click on the verification link for the review to be published. They rolled it out quickly. To their credit they did take the time to get our thoughts on the change. They are trying to make sure the reviews are verified and establish their brand as the trusted review source. However, the drop off in customers completing that last step will likely affect the number of reviews we are collecting.
  • We've experienced some difficulties with the review widgets being cumbersome on mobile. You can sometimes get stuck scrolling in the widget on mobile and can't get out of it.
  • I would love for the review widget that lives on the website to have a filter so customers can filter by product, by star rating, etc.
Trustpilot is well-suited for the financial industry. The ease of giving a star rating and the free form review field makes it quick and easy to describe the experience of filing your taxes. Their account management team is one of the best I've worked with. They are invested in helping your brand utilize the tool to its maximum capabilities. When you're in charge of implementing new technology, it can be a daunting task getting the rest of the company excited about another tool. But their account manager met one-on-one with key stakeholders and took the pressure off of me. They've also been great about asking about the results we've had in using the reviews in our advertising. They interviewed our team and created a video and a case study about our experience. The reviews themselves have been a valuable asset in our advertising. I can see where a clothing brand may find the review process less than ideal because there are no questions about size, fit, comfort, etc for the customer to address in the review.

Score 6 out of 10
Vetted Review
Verified User
It is used to measure our customer success and marketing. We are able to understand our customer experience. Since we are in the lead generation space; we can learn which of our partners are delivering. Additionally, it increases our visibility on search engines. TP offers great graphics for marketing assets.
  • Search engine results.
  • Generate graphics of reviews.
  • Flagging reviews capability.
  • Removing inaccurate/faulty reviews. It's hard to talk to people about removing some inaccurate reviews.
  • Product reviews should be visible on search engines too.
  • Review requests email templates are not the best.
It should only be available for verified reviews. It is easy for anonymous or disgruntled customers to leave nasty reviews. It can be expensive for a small business to exist on this platform. I would not recommend inviting a customer on their first purchase/ service, but after several purchases.
Thomas Pittman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We were primarily using Trustpilot as a method to build brand trust and to bolster our website reviews as they have really nifty plugins that integrate with your website as well as other digital mediums that allow you to show dynamically recent reviews being made. It was meant to be used in addition to Google reviews as another way to show review ratings.
  • Their website UI allows for fluid visualizations and analysis of the review data.
  • Their website widget integrates well with the website allowing us to display reviews dynamically.
  • They have pretty advanced integrations with Google SERPs where you can actually have your TP review show up instead of your Google review, which can have benefits.
  • Cost! In relation to Google, which is obviously free, it gets hard to justify the cost.
  • More advanced customization or at least making it easier to customize the website integration widget.
  • More specific features for my industry—cosmetic surgery–such as more integrations with health-based review portals. Maybe as a "health package" upgrade/addon.
It is well suited in general for most applications but the cost is the reason I'm holding back on anything higher than a 7 rating.
Score 6 out of 10
Vetted Review
Verified User
I use Trustpilot as an external review site to create more trust and authority with potential clients.
  • Trusted reviews from real people for potential clients to see.
  • Helps me build authority.
  • Pricing could really be cheaper for smaller companies that do not get so many reviews.
  • Their emailing function could be better, for example, if a client unsubscribed from the mailing list but wanted me to send the review link again, Trustpilot wouldn't be able to do so.
Trustpilot is well-suited if you want a trusted external review service. It works for me for now, but I don't think it's a great option for a small company due to the fees and the way reviews are managed.
Score 8 out of 10
Vetted Review
Verified User
The marketing team uses Trustpilot to collect feedback from our customers about the company and our products. The reviews are integrated with our search listing ads to provide an endorsement and validation of the company. It is also used by customer service to identify opportunities for improvement.
  • The tool helps to collect reviews and feedback from customers.
  • The reviews are recognized by Google and Bing as valid company reviews and are eligible for placement in search results.
  • We can quickly gather data from our buyers to look for patterns we where we are excelling or falling short.
  • It would be good to have more control over invalid reviews.
  • It would be good if buyers were required to contact the company to express their concerns before doing it on the reviews sites because many times a negative impression is caused by a misunderstanding and other potential buyers are not helped by being exposed to this misinformation.
  • Ideally, the data could be integrated into our website easier.
This product is good for capturing reviews and feedback from clients and distributing the information across the web. It falls short in its ability to present the information in a more customized away and also and its ability to effectively connect buyers with the company to resolve problems.
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