Tealium Review
We use it for some clients in Brazil, we have a client here from the airline industry and we help them sync the collection of data, all …
Overview
What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…
Recent Reviews
How Tealium Customer Data Hub Differs From Its Competitors
Awards
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Popular Features
- Rules-driven tag execution (12)9.090%
- Tag library (12)9.090%
- Tag variable mapping (12)8.080%
- Ease of writing custom tags (12)8.080%
Reviewer Pros & Cons
- The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly v...
- We use a technology from Tealium called DataAccess and it would be nice to have more information around how we can use that to provide value for our c...
Pricing
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What is Tealium Customer Data Hub?
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Tealium EventStream API Hub - Quick Overview and Demo
YouTube
Tealium iQ Tag Management - Quick Overview and Demo
YouTube
Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.
YouTube
Features
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Product Details
- About
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Tealium Customer Data Hub?
The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.
Tealium Customer Data Hub Features
- Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
- Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
- Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
- Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- Supported: Tag Management - No-code tag management tools for client-side data collection
- Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
- Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
- Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making
Tealium Customer Data Hub Screenshots
Tealium Customer Data Hub Videos
What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.
Tealium Customer Data Hub Competitors
- Twilio Segment
- Salesforce CDP
- Adobe CDP
Tealium Customer Data Hub Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Tealium Customer Data Hub Downloadables
Frequently Asked Questions
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Twilio Segment are common alternatives for Tealium Customer Data Hub.
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The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).
Tealium Customer Data Hub Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 5% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 70% |
Comparisons
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Reviews and Ratings
(238)Attribute Ratings
Reviews
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June 14, 2024
Tealium Review
We use it for some clients in Brazil, we have a client here from the airline industry and we help them sync the collection of data, all digital data and offline data, some of the offline data as well to standardize that and aggregate all this information, create personas, profiles, and then we use that to create some business cases around marketing CRM and for our personal information as well to control personal information and help our clients.
- Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
- The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.
- We use a technology from Tealium called DataAccess and it would be nice to have more information around how we can use that to provide value for our customers.
June 14, 2024
Tealium Customer Data Hub enterprise use
We use EventStream to stream in events and pass to our customer engagement platform. The business problem we want to address is hyper personalized messaging used across channels and to implement the customer data platform - AudienceStream to build segments that align to existing and future use cases.
- Connectors (CAPI)
- Source/Target mapping
- Audience building
- Performance
- The UI
- Ability to backfill data
June 13, 2024
Center of our Marketing Tech
Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of leads that we are generating by targeting key user groups. We have been able to do this by audience suppression and look-alike audiences targeting these key user groups. Along with this, we have been able to increase our signals that we are sending to different advertisers by leveraging event stream and Capi integrations.
- Advanced segment
- Activating on audiences
- Pre-built API
- User interface and features focused around user experience
- Time based logic
June 12, 2024
Fantastic suite of of products!
We use Tealium Event Stream to stream realtime conversion data to a number of different CAPI solutions. We've seen increased ROAS with these implementations which have only driven more need for more CAPI solutions / connectors to be put in place. With the 3rd party cookies going away soon, and increased privacy regulations with software updates (ioS 17, etc) we're noticing a loss of data capture that we were previsouly getting. The CAPI solution has helped with that. Our scope of Event Stream is pretty limited to CAPI, but we have other smaller use cases for sending real time data as well.
- Easily configure Connectors
- Data Sources come straight from the TiQ which already is in place
- Capturing new data is relatively easy with attributes we can create on the fly
- More connectors
- Tealium Predict could be emphasized more
- More customizable connectors
June 12, 2024
Tealium Customer Data Hub Review
Tealium Customer Data Hub allows us to execute real-time marketing campaigns across product activation, product adoption, e-commerce upsell, product community engagement use cases.
Tealium Customer Data Hub allows us to record real time events to trigger customer journeys and record conversion events for those campaigns.
Tealium Customer Data Hub allows us to record real time events to trigger customer journeys and record conversion events for those campaigns.
- Training
- Resources
- Easy to learn
- Ability to relate users to locations on the same profile
June 12, 2024
Tealium Customer Data Hub Review
Just beginning our journey, deploying in 1 month. Use cases are primarily capturing and enabling digital journeys stitched to known and anonymous customers.
- Enabling real time data ingestion
- Stitching profiles
- Handling large volume of data quickly
- More OOB connectors
- Easier replication of journeys
- Configuration fast paths
June 12, 2024
Tealium Customer Data Hub has been a great partner
We use Tealium Customer Data Hub to consolidate our real-time data and drive real-time web personalization and activation. Tealium Customer Data Hub is helping us consolidate disparate data sources into a common layer to power our personalized experiences.
- Trust and security built in through attributes
- Internally built and supported integrations increases efficiency
- Ease and speed of deploying use cases in prod
- Continue to evolve integrations, especially with MDM and Consent Management Platforms
- Continue to evolve Adobe and Salesforce integrations
- Bring Moments API GA
We are using GTM and the events API to send events to create visitors for Audiences and then using Audience Connectors for Snowflake, SFMC, Audience Store, and Google Ads.
- Visitor Stitching
- Data tracking via Trace and Live Event Viewer, Visitor Lookup
- I wish I could trace my activity in the live event viewer better
- I wish I had better toolset for promotions
- I wish i had a Visitor lookup API
- Sometimes the trace feature can be unreliable
June 12, 2024
Leading Enterprise 1PD Orchestration Platform
As a global agency, we utilize Tealium Customer Data Hub to forward our clients digital and MarTech initiatives. It serves as the foundation for major Enterprise work streams and data orchestration solutions.
- Orchestrates Data
- Activates endpoints
- Manages customer profiles
- Data privacy and compliance management
- Auditing
- Simple solution onboarding package
June 12, 2024
Still a Believer
As a replacement to Adobe Audience Manager. It is also morphing into our Outreach CDP. Our primary business challenge is audience segmentation. We need a way to aggregate many IDs and track users over many months. Personalization is now another opportunity for the CDP.
- ID stitching
- Extensible profiling
- Data routing
- Training and support docs assume we have the full stack. We do not have IQ and have to reverse-engineer some of the documentation for Adobe Launch.
- Wish the Databricks connector was ready 3 years ago! We are struggling to connect into our data lake.
- The connector to Adobe Experience Platform does not have helpful errors. We are not sure what is wrong and need both Tealium Customer Data Hub and Adobe expertise to solve the issue.
We have seen a lot of value from Tealium Customer Data Hub. Having 40 brands under a single umbrella company, we have been able to unify our customer database and create dynamic audiences that we can then send to various marketing tools. We also love that Tealium Customer Data Hub audiences are actionable in real-time, rather than waiting for a batch process.
- Badging users
- Real time audience streaming
- Merging duplicate profiles
- Sending data without a check that the endpoint is necessary
- We did want more visualizations but new features have provided that
- Should be a way to easily modify users attributes in a simple segment/batch
June 12, 2024
Best system out of the 3 we tried/used
We rolled Tealium IQ out as a Global solution in 2015. Previously one region was using Tealium, another was using Ensighten and another was using Google Tag Manager. Rolling Tealium out allowed us to have a global solution and also made it easier for our regions to manage their own tags since Tealium has a great user interface.
- A large number of existing vendor templates to make it easy to roll out new tags quickly
- A robust data layer
- Excellent user interface
- Great customer support and large community
- While the UI is great, it can be a little overwhelming. I am not sure there is much that can be improved. I think it just requires some good training.
Score 10 out of 10
Vetted Review
Verified User
We are utilizing Tealium Customer Data Hub's TiQ tag manager to help our business become compliant so we can resume website tracking.
- Tealium Customer Data Hub helps us with compliance
June 12, 2024
Tealium Customer Data Hub User Review
I use Tealium Customer Data Hub to collect event data, create audience segments for personalization use cases.
- Intuitive interfaces
- Good developer tools
- AudienceStream badges
June 12, 2024
Big things ahead for Tealium Customer Data Hub
We are a partner to Tealium, supporting customer data strategy and implementation work.
- Identity Resolution
- Real time data managements
- Data activations
- Combining Client & Server Side data
- Data governance/observability
- Enabling Product managers
- Showing their value as a customer data infrastructure
June 12, 2024
Tealium Customer Data Hub review
Leverage Tealium collect tag within audience stream to trigger onsite personalization, paid search to onsite personalization, connectors to Adobe launch on the inbound side and target on the outbound side.
- Relatively easy to implement
- Great connector functionality
- Great support team
- Create Dev and QA environments within AS
June 12, 2024
great experience so far
Tealium IQ and Event stream are both allowing us to collect website user event data and follow all the Privacy laws regulating many industries.
- Customer support
- Roadmap of implementation
- Follow up
- Documentation could be better
Centralized data activation across other platforms to enable HCP use cases for a new brand launch.
- Platform flexibility
- Many OOTB connectors
- HIPAA compliant
- Non-secured API end point
- Cannot use historical event data to assign a new badge or audience
- No concurrency
June 12, 2024
Tealium Customer Data Hub for MarTech
I use it for my clients, implementing solutions around martech.
- Stitching the profiles
- Customer 360
- Integrate with other systems
- Open ended integrations
- Data transfers
- Encryptions
June 12, 2024
Tealium Customer Data Hub review
TiQ and EventStream. Used to be HIPAA compliant as it's for a healthcare client.
- Lots of no/low code features
- Product agnostic
- Helpful debugging features (e.g., web companion, console debug log)
- Collaborative environment; allow users to work in the same profile simultaneously
- Allow QA/dev environment testing without having to rebuild/rebuild
June 12, 2024
We Love Tealium Customer Data Hub
We currently use Tealium Customer Data Hub TiQ and Event Stream across our advertising agency clients. TiQ is used for tag management applications, and Event Stream is mainly used for CAPI applications.
- Great for segmentation
- Ease of use for setting up CAPI's with event stream
- It would be great if there was a way to filter out robotic traffic
June 12, 2024
Tealium Customer Data Hub Review From Marketing
We use Tealium Customer Data Hub iQ, EventStream and AudienceStream to support our Marketing and eCommerce efforts. We've had good success in building audience profiles and feeding these to our Media and Email channels. EventStream has also been great in getting us more visibility into online conversions. The Tealium team is very innovative as well and great to work with.
- Real-time speed
- Reliability
- Trust
- Easier to use UI
We use Tealium CDP (AudienceStream & Event Stream) to manage customer experiences and to save money connecting and advertising to those audiences. Some use cases include audience categorization, lookalike audiences, paid media and segmentation.
- Managing audiences
- Real time data
- Data integration & connectors
- The process of creating variables and managing those variables. Also it feels like a variable has to be created in multiple places before it can be used.
- Exporting data out of the CDP.
June 12, 2024
Tealium Customer Data Hub review
We have been using Tealium Customer Data Hub for last 5 years. It is integrated with AA. We use reports about patient behavior on the hospital website. Recently we are in the process of signing a HIPAA contract with Tealium. Hope that will enable us to handle the patient data in a more secure manner. We would recommend Tealium Customer Data Hub to many Health Care providers.
- Mapping the right data
- Able to provide HIPAA
- Able to collect data from different sources
- More Data types
- More user friendly
- Proper and easy find documenation
June 12, 2024
Tealium recommendation
Score 10 out of 10
Vetted Review
Verified User
The initial use case is to re-target customers who abandon an e-commerce flow.
- Real time data capture.
- Lots of prebuilt connectors.
- Data governance.
- Tag management.
- Activating already captured data for audiences.
- Version control on profile changes - CI CD/GitHub integration.