Overview
What is Base?
Base is a customer marketing software designed to serve as a centralized headquarters for organizations, cross-functional teams, and customers. According to the vendor, Base offers a smart dashboard to orchestrate, define, track, and measure the impact of Customer Marketing programs. The software provides...
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
What is Base?
Base is a customer marketing software designed to serve as a centralized headquarters for organizations, cross-functional teams, and customers. According to the vendor, Base offers a smart dashboard to orchestrate, define, track, and measure the impact of Customer Marketing programs. The software provides tight CRM integration and workflows to boost sales efficiency and increase customer lifetime value. CMA Programs are said to weave engagement and activation efforts into customer experiences.
Base provides a centralized view of customer experience data by consolidating and visualizing data from various systems and touchpoints, such as CRM, support systems, product, website, knowledge base, and community, according to the vendor.
Users of Base can slice and dice data per any attribute, such as contact, account, geography, industry, location, use case, NPS score, etc., to create contextual and hyper-targeted post-sales campaigns, as claimed by the vendor.
The vendor states that Base helps build customer marketing programs that target and achieve business-driven goals, including product and feature adoption, upsell and cross-sell, customer reference management, churn reduction, and brand advocacy.
According to the vendor, Base offers out-of-the-box reports to track ASK activities and conversion rates, rewards redemption, source references, and connect Customer Marketing programs to influenced revenue, allowing users to monitor and optimize the impact of their marketing efforts.
Base enables users to define business-driven goals, from increasing product adoption to scaling advocacy, reference management, churn reduction, upsell, and cross-sell, to create a comprehensive and effective Customer Lifecycle Growth (CLG) strategy, as claimed by the vendor.
The vendor states that Base empowers users to build campaigns with engaging content by offering over 40 different ASK options to motivate and engage their customers.
Users of Base can engage with contacts or accounts individually or in lists based on automated rules, location, and industry, according to the vendor. This allows for the launch of campaigns in context and optimal engagement with different customers at scale.
According to the vendor, Base provides out-of-the-box reports to track ASK activities, conversion, reward redemption, source references, and more. Users can correlate ASKs with revenue impact, allowing them to measure the return on investment (ROI) and customer marketing attribution.
Base Videos
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Base Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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Reviews
Community Insights
- Business Problems Solved
Users have found that Base is an effective tool for organizing and streamlining information, serving as a convenient one-stop-shop for all their needs. They appreciate how the tool collects and consolidates important information in one place, making it easy to access and manage. The excellent customer service provided by the company is also highly regarded, as it helps users resolve any questions or technical glitches they encounter. Customers have noticed that the Base team is highly receptive to feedback and continuously improves the product based on user input. The staff is described as fantastic, responsive, and constantly striving to get better. This responsiveness is a huge benefit, as it ensures that any questions, problems, or suggestions for improvement are quickly addressed.
One of the key use cases of Base is its multi-functional and customizable Digest Builder, which goes beyond just calendar management. This feature makes it easier for Executive Assistants to maintain executives' preferences, allowing them to customize digests according to specific needs and requirements. Users are impressed with the current state of the product and excited about its future potential in the field of Executive Assisting. Overall, Base provides users with a streamlined experience for managing information and offers valuable features that cater to the needs of Executive Assistants.