Overview
What is Campaigner?
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing,…
Decent features, but look elsewhere if you want your emails to go to the inbox
Great features but expect to be on your own - weak tech support
A Great Email Marketing Platform That Is Barebones And Lacking In Features
Campaigner, it gets the job done, but that's about it.
All of our E-mails are E-ficcient!
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $59 per month
Product Demos
Oxford Campaigner at Silver Road Demo Oxford
A campaigner talks to Sputnik UK about health tourism in Britain at the NHS demo in London
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Campaigner?
Campaigner Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
- Supported: Custom reports
Additional Features
- Supported: Geolocation
- Supported: Conditional Content
- Supported: Purchase Behaviour
- Supported: Contact Engagement Scoring
- Supported: Exclusion Lists
- Supported: Social Integration
Campaigner Integrations
- Google Analytics
- Adobe Commerce (Magento Commerce)
- FullContact
- SafeOpt
- LiveIntent
- BriteVerify
- Webhooks
- Campaigner Elements
- Sales Force
- Padiact
- Adstation
- NiftyImages
- Surveytown
Campaigner Competitors
Campaigner Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(18)Community Insights
- Business Problems Solved
- Pros
- Cons
Campaigner is a versatile marketing tool that solves various problems in the world of email marketing and SMS. Users have found it particularly useful for mass marketing and email campaigns, as it allows them to combine and group mail in one step. With its fast, simple, and understandable interface, users can easily send a large number of emails at once, saving time and effort. Additionally, Campaigner offers automation and analytic features that address the biggest challenges faced by e-marketers. Users can design plans, automate emails, create responsive landing pages, and customize forms to enhance their marketing efforts.
One of the key advantages of Campaigner is its ability to connect and inform customers effectively. The software tracks email engagement, providing valuable insights that enable users to make informed decisions. It has also been used as a backup email platform when other tools do not allow sending to non-opted-in emails. Moreover, customer support for Campaigner is highly regarded and considered top-tier, ensuring that users receive assistance whenever needed.
However, there are some limitations associated with Campaigner. Some users have reported difficulties in integrating with major platforms like Wordpress, which can impact subscription lists. Additionally, while the software provides responsive design templates, customization can be challenging for some users. Nevertheless, Campaigner's customer support has been commended for their responsiveness and helpfulness.
Overall, Campaigner serves a wide range of purposes for its users. It enables them to market directly to customers, distribute valuable information, conduct media outreach activities, and more. Whether it's creating salesy emails or regular newsletters, businesses like the Brampton Beast utilize Campaigner's functionalities to develop effective email marketing campaigns. It has also been used as a white-label application by companies allowing their clients to send newsletters and eblasts.
In summary, Campaigner proves to be a reliable program for accomplishing various email marketing needs. With its user-friendly interface, powerful automation features, actionable insights through analytics, and top-tier customer support, it has become a go-to tool for businesses looking to engage customers effectively and optimize their marketing efforts.
Reliability: Users consistently mention that Campaigner is a reliable email marketing tool, with no issues of emails being marked as spam. This positive aspect has been mentioned by many reviewers and contributes to their overall satisfaction with the product.
Customer Service Availability: The availability of customer service is highly valued by users, who report that the support team is always accessible and helpful. This positive experience with customer service indicates a strong level of support provided by Campaigner.
Ease of Use: Reviewers find Campaigner easy to set up and use, praising the user-friendly dashboard and features such as split testing and automation. The ease of use and availability of these features contribute to a positive user experience, which has been highlighted by multiple users.
Difficult to unsubscribe: Several users have expressed frustration with Campaigner's unsubscribing process. They have found it challenging to unsubscribe from email campaigns, and some even encountered issues when trying to re-subscribe. This lack of ease in managing subscriptions can lead to a negative user experience and may result in customers feeling trapped or annoyed by unwanted emails.
Branded footer overlaps content on mobile devices: A recurring issue reported by users is that Campaigner's branded footer overlaps with the content when newsletters are viewed on mobile devices, particularly Apple devices. This layout problem can make it difficult for recipients to read the entire newsletter and negatively impacts its visual appeal. It is crucial for businesses using Campaigner to ensure their newsletters are properly displayed across different devices for an optimal user experience.
Lacks critical functionalities and integrations: Users have voiced their disappointment in Campaigner's limited capabilities compared to other email marketing platforms. Specifically, they have highlighted its lack of critical functionalities such as integrations with popular platforms like Wordpress. Additionally, users find it challenging to create attractive sign-up forms for websites or popups within Campaigner's interface. These limitations hinder users' ability to fully leverage their email marketing efforts and may prompt them to explore alternative solutions that better cater to their needs.
Attribute Ratings
Reviews
(1-5 of 5)- Easy to send tests
- Emails without extra code from the tool
- Easy to find results
- Customer service is slow (1 week or more between responses at times)
- Shared IPs get on blacklists frequently
- Not responsive to customers- their solution is usually to spend more money rather than fixing the issue they are having
- Without a dedicated IP, you are likely to be on an IP with spammers. We noticed that one IP they assigned us was on 16 blacklists.
- 30 day notice of cancellation required- meaning after you have a bad experience and your emails won't deliver and they won't fix it, you'll still have to pay them for a service that is unusable.
If, however you are a larger company, I suggest you look elsewhere. There are plenty of other solutions that do this better (I liked My Emma from a previous position where we were doing small to medium sends) for less money and will actually provide decent customer service if you contact them.
- Doesn't deliver on the premise- sending emails that people will actually get in their inbox
- Tool is very functional, but without being able to successfully send, it doesn't matter much
- WYSIWYG email editor
- 80%8.0
- Dynamic content
- 40%4.0
- Ability to test dynamic content
- 40%4.0
- Mobile optimization
- 70%7.0
- Email deliverability reporting
- 60%6.0
- List management
- 80%8.0
- Standard reports
- 80%8.0
Great features but expect to be on your own - weak tech support
- Workflows to create a series of emails over a long period of time
- List definition to segment contacts by various criteria
- Ability to add and utilize custom fields
- Ability to download contact list in Excel for cleanup and then re-upload into the system
- Technical support experiences have been awful
- Lack of communication about releases, feature changes and issues
- No ability to spam proof sign up forms with captcha
- Workflows stopped working without explanation or notification
- Report features are lacking
Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.
Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
- Makes it easy for us to stay in contact via outbound email with 70K plus contacts
- Heavy upfront investment in creating workflows pays off once they are working
- Custom fields and exports to Excel have helped us better understand our customer base
- WYSIWYG email editor
- 70%7.0
- Dynamic content
- 80%8.0
- Ability to test dynamic content
- 80%8.0
- A/B testing
- 30%3.0
- Mobile optimization
- 60%6.0
- Email deliverability reporting
- 70%7.0
- List management
- 90%9.0
- Triggered drip sequences
- 90%9.0
- Standard reports
- 70%7.0
- Custom reports
- 10%1.0
Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.
If you are tech savy this system might be for you but you'll be on your own.
Software releases were never communicated. New features never announced. For an email marketing company they did not use email to communicate to me well at all. Every email I received was trying to sell me what I had already bought.
- Campaigner is easy to use and quite easy to design email marketing campaigns for but not drag and drop like mailchimp.
- Campaigner makes it easy to collect new subscribers from our customers via a simple sign up portal.
- Campaigner allows us to send large amounts of emails without much effort.
- Though I prefer using another tool like photoshop, campaigners campaign creation tool looks quite easy to use.
- Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
- Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
- Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
- Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
- Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 90%9.0
- Ability to test dynamic content
- 90%9.0
- Landing pages
- 80%8.0
- A/B testing
- 90%9.0
- Mobile optimization
- 20%2.0
- Email deliverability reporting
- 100%10.0
- List management
- 80%8.0
- Standard reports
- 90%9.0
- Custom reports
- 10%1.0
Campaigner, it gets the job done, but that's about it.
- Email Customization
- Contact Management
- Form
- Workflow Processes
- Account Customization
- More Newsletter Scheduling options
- Faster Customer Support
- We are able to sell Campaigner as a premium feature
- The plans can be a bit pricey
- We do cover cost by using their flexible "bucket" model.
- WYSIWYG email editor
- 90%9.0
- Dynamic content
- 50%5.0
- Ability to test dynamic content
- 40%4.0
- Landing pages
- 60%6.0
- A/B testing
- 70%7.0
- Mobile optimization
- 30%3.0
- Email deliverability reporting
- 80%8.0
- List management
- 80%8.0
- Triggered drip sequences
- 80%8.0
- Dashboards
- 50%5.0
- Standard reports
- 50%5.0
- Custom reports
- 20%2.0
All of our E-mails are E-ficcient!
- Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
- We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
- Customization is great. You can really make all your emails look exactly like they're pictured in your head.
- They one thing I would adapt is an easier use of columns. Sometimes you would like to have a column only go halfway down the page as oppose to the whole page but that can be worked around. There really isn't much I would change.
- Increased employee efficiency for sure. This goes back to the ease of use. I was able to teach a large portion of my staff how to use campaigner in less than an hour and they were then able to create (or at the very least, create a template that would need some slight adjustments from the digital team) effective campaigns and thus reduce the workload that comes to the digital team freeing us for other projects.
- Ticket sales
- Weekly newsletters
- Schedule updates
- Honestly, campaigner has allowed us to do everything we've wanted.
- Drag and drop.
- Reporting features
- None.