Overview
What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a…
Constant Contact is the Most Used Tool for my Marketing Needs
Constant Contact Review
Good Program - Would recommend to other
Constant Contact ease of use is unparalelled
We love being able to create lists and segment our donor base.
Constant Contact …
It's ok
Advanced Marketing Solution
Constant Contact gets the job done, and continues to improve.
Constant Contact gets results.
T. Miron Review of Constant Contact
The Perfect Tool to Communicate with Our 180k Customers
Good tool for email marketing
Constantly in contact with our audience
One of the most used tools we use.
Happy User of Constant Contact.
TrustRadius Insights
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (114)9.090%
- List management (116)8.484%
- Standard reports (113)8.383%
- Dynamic content (102)7.878%
Reviewer Pros & Cons
Pricing
Lite
Starting at $12.00
Standard
Starting at $35.00
Premium
Starting at $80.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $12 per month
Product Demos
Constant Contact 3rd Generation Editor Demonstration with Albert Kaufman
For Retail: How to Drive Online Marketing Results with Constant Contact
How to Sync your kvCore Contacts with Constant Contact
Constant Contact Salesforce Integration - Create Contacts for New Salesforce Leads
How to Run Goal-Based Fundraising Campaigns | Constant Contact
Autoresponder set-up with Constant Contact DEMO
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.2WYSIWYG email editor(101) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.8Dynamic content(102) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.4Ability to test dynamic content(82) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(76) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.1A/B testing(71) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 8.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 9Email deliverability reporting(114) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.4List management(116) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7.2Triggered drip sequences(60) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8.4Dashboards(88) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.3Standard reports(113) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.5Custom reports(58) Ratings
Users can create custom reports.
Pre-Send Testing
This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.
- 8.2URL Validation(31) Ratings
This allows marketers to validate URLs and find any broken links before sending out their email campaigns.
- 7.9Link Tracking(34) Ratings
This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.
- 8.8Image Validation(32) Ratings
This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.
- 8.6Inbox Display(35) Ratings
This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.
- 7.9Email Accessibility Tools(28) Ratings
This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.
- 8.1Spelling and Grammar Check(54) Ratings
This feature checks emails for spelling and grammatical mistakes before they are sent out.
- 6Spam Testing(26) Ratings
Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.
- 9.2Email Previews(66) Ratings
This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Constant Contact?
Constant Contact helps users:
- Grow their audiences
Build a list fast with landing pages, and social media lead ads.
- Deepen customer relationships
Connect with people where they are—via text, email, or social- from one platform, to drive more engagement.
- Simplify social media
Create and manage social posts and ads to generate awareness, drive leads and promote growth.
- Sync with the apps already in use
Connect with digital tools already in use to grow and sell more online, faster.
Constant Contact Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Pre-Send Testing Features
- Supported: Spelling and Grammar Check
- Supported: Email Previews
Constant Contact Screenshots
Constant Contact Videos
Constant Contact Integrations
Constant Contact Competitors
Constant Contact Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Constant Contact Downloadables
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(849)Community Insights
- Business Problems Solved
- Recommendations
Constant Contact is a versatile email marketing and management tool that is widely used across various industries. Users appreciate its intuitive interface and user-friendly features, allowing them to easily organize their contact lists, send targeted emails, and measure the success of their campaigns. One of the primary use cases for Constant Contact is event registration and ticket payment integration, which streamlines the process for businesses and organizations. Additionally, the reporting tool provides valuable insights on email open and click rates, enabling users to improve their message performance and expand their brand reach.
Another common use case for Constant Contact is in educational institutions where it is utilized to update parents, relay information, store donor contact information, and market the school to prospective families. It is also employed by government entities such as the city of Virginia Beach as a means to engage residents about city events through bi-monthly electronic newsletters. The software's ability to manage extensive contact bases and purge contact lists makes it appealing for these organizations.
Constant Contact also serves as a reliable email database management tool for businesses of all sizes. It saves time by automating client communication, allowing users to run different types of email campaigns and track them effectively. It has been found useful for outbound strategies, generating leads, staying in contact with customers and referral sources, and tracking engagement. By using Constant Contact, companies have seen higher opening rates, more clicks within emails, and increased engagement with their programs.
Small businesses find value in Constant Contact as it offers flexibility in creating responsive and exciting emails for marketing purposes. Users can schedule emails, communicate with clients efficiently, send personalized messages to different groups or segments, and maintain brand guidelines. The software not only simplifies email communication but also enables organizations to manage contacts more effectively while providing insight into the success of their email promotions.
Overall, Constant Contact is highly regarded as a valuable tool across multiple industries due to its versatility in organizing contacts, sending targeted emails, tracking campaign performance, integrating with other systems, and simplifying email marketing processes.
Users commonly recommend Constant Contact for its ease of use and suitability for simple email lists. Many users have found Constant Contact to be a great product due to its user-friendly interface and straightforward setup process. The software is often recommended by users who have simple email lists and do not require complicated parameters for sending. Customers appreciate the simplicity of Constant Contact, as it allows them to easily manage their email campaigns without the need for technical expertise or extensive training.
Attribute Ratings
Reviews
(1-25 of 133)Easy to use, good value, good support
- Great customer support
- Easy to use
- Good reporting and clear to understand
- I wish there was more design customization with layout/font/graphics stuff
- Some event features could be improved with more customization for certain types of events
- I don't like how it lets you keep editing for a bit before it warns you your changes aren't saved and forces you to log out. That's caused a lot of frustration
- Email Marketing
- SMS Marketing
- Email Marketing Analytics
- Social Analytics
- Email Editing
- Stock Photo Library
- Video Sending in Emails
Constant Contact Review
- Gets the attention on important information.
- It is convenient to set up messages for specific times.
- It is easy to target specific audiences so that information is delivered to the people who need to see it, rather than a blanket message that goes out to everyone.
- It is difficult to get a response when there is a problem.
- It would be nice to be able to reuse items across messages.
- Autogenerated email responses.
Good Program - Would recommend to other
- Easy to set up an email to send
- Easy to import contacts
- Able to add contacts to specific lists
- Would like to see something where a an organization can create a basic template to use
- Would like a better way to manage re-subscribing those that had previously unsubscribed
Constant Contact ease of use is unparalelled
We love being able to create lists and segment our donor base.
Constant Contact helps us send emails to specific groups and to design emails that stay on brand.
- Segmentation of lists
- Mass Email
- Graphic design
- ability to resubscribe someone easily
- multiple photos/graphics
- data clean up
We use this tool to alert all of our donors about the event, but then we can also segment the list to just those in attendance.
This would not be possible from our database.
It's ok
- Easy to use build feature
- Ability to make lists
- The system is often down and prevents me from sending out newsletters on time
- Cannot drag and drop for photos
- The photo edit feature can be slow
Advanced Marketing Solution
- Automation trigger for campaigns
- Precision targeting and reporting
- Compliance
- Easy implementation and integration with Wordpress, WooCommerce etc.
- Brand customization
- Documentation could be better
2. Offers easy to use templates; Simply redesign a template, using company logo, brand colors using drag-and-drop builder.
3. Real time campaign tracking is another useful feature to track email success/bounce rate as well as mail open, link click etc.
- Email builder UX.
- Repurposing for multi-channel social media posts.
- Good starting templates for design.
- Brand kits.
- Limited building blocks in email builder.
- Limited capabilities for tagging on various social media integrations.
- Limited native integrations with CRM.
Constant Contact gets results.
- Constant Contact allows me to send to particular groups of customers and donors.
- It's easy to test messages, send to multiple staff members for edits and feedback.
- The AI tool is great when you have writer's block.
- I can see how often constituents open and click on our emails.
- I wish there was more we could do to customize the email templates.
T. Miron Review of Constant Contact
- ability to create your own templates and move things around
- color schemes
- easy to navigate
- Wish I had full ability to choose colors of background and it would be easier to navigate that change
- more variety of templates for various types of communications
The Perfect Tool to Communicate with Our 180k Customers
- Constant Contact allows you to quickly build emails that look good.
- Constant Contact is great for customer journeys.
- Constant Contact has excellent integration capabilities.
- Limited customization in designing an email.
- Limited drip campaign options without a third party integration.
- Lack of ability to edit customer data on a mass scale.
Good tool for email marketing
- Easy to use templates
- Email deliverability
- Uploading contacts
- User management
- Custom HTML blocks
- Organization of campaigns
Constantly in contact with our audience
- Sort those who click to unfollow, unsubscribe
- Add new contacts and keep them organized into categories
- Seamlessly copy templates
- Assist with the new filtering and blocking done by Google
One of the most used tools we use.
- Directory of contacts based on interest and preferences.
- Integrated with Canva for easier use.
- Added option of resending emails that are unread/unopened.
- Look and feel of content.
- Appearance of content from recipient standpoint - Blocked content.
- More of a variety of templates.
Happy User of Constant Contact.
- They offer a variety of templates to help you get started.
- They have video integration.
- They provide stats that help further the outcome.
- Some of their features are outdated.
- Video integration has to be a YouTube link, would be nice to have other options.
- Not a lot of font options.
Constant Contact - great name for a great product!
- Campaign creation
- Templates
- User data
- WP integration
- More AB testing functionality
Constant Contact is Amazing!
- Email Campaigns
- Social Media Campaigns
- Management of Contacts
- Free help with content creation
Best Choice of the YEAR
- Templates
- Contacts list creation
- design elements
- more creative design options
- adding users to a team
- survey questions
Consistent Outreach with Constant Contact
- Segmentation
- Contact management
- Functionality of email builder
- Social media
Great but could improve
- segmenting
- organizing
- creating
- analytics
- load times
- getting logged out
- drag and drop upload
Intuitive Email Marketing
- Heat Mapping
- Reporting
- Email Marketing Builder
- Connectivity with Canva
- Max file size import requirements
- Exporting click data
Constant Contact is Greaaaaaaaaaaaaat!
- Love the pre-made design templates.
- Easy to use
- Recording the open / click rate
- heat mapping is helpful
- add more free pre-made designs for all holidays
Love the Segmentation Tool!
- Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
- Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
- Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
- Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
- Reporting: sometimes, IT departments automatically open and click on all the links in emails, and those are sometimes reported as real opens and clicks. It's hard to tell.
- Email builder: we use different software for creating emails, and then export them over to Constant Contact. There isn't a plethora of options and flexibility within their email builder.
- Importing lists: it would be beneficial to us if we could somehow export from our Salesforce lists directly to Constant Contact. Instead, we need to export from Salesforce to Excel, and then import to Constant Contact.
We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
It's an email marketing platform
- Contact Lists
- Email Marketing
- Email Analytics
- Customization abilities
- Integrations with CRMs
- Advanced searching capabilities
Best marketing tool
- Templates are really great.
- Easily customizable
- Easy to create marketing emails.
- Make registrations more user-friendly from an Admins perspective.
- Customer service is typically not fast or friendly.
- More pre-set email templates once the shell is created. It can be done, but it's a lot of manipulation.