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What is Zapier?

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

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TrustRadius Insights

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

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  • Support for real-time and batch integration (86)
  • Connector modification (86)
  • Pre-built connectors (98)
  • Monitoring console (74)

Reviewer Pros & Cons

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per month 750 tasks per month



per month 2k tasks per month



per month 2k tasks per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $29.99 per month 750 tasks per month
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Product Demos

Integrate Calendly with Pipedrive using Zapier


How To Set Up Zapier Webhook URL Using WP User Frontend Pro


Setting Up Zapier With ServiceTitan


Zapier Frontend Demo


How to send custom emails with form submission using zapier with demo


Zapier Tutorial for Beginners (2022) - Set up Zaps and Automate Your Work!

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Cloud Data Integration

Cloud data integration software simplifies the task of integrating data from multiple different cloud applications

Avg 8.1
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Product Details

What is Zapier?

The Zapier Automation Platform is a platform designed to integrate data between web applications. Zapier automates the communication between apps by relying on “Triggers” within apps to catalyze pre-arranged actions, such as data formatting, and transfers of data between apps. The program featured pre-designed connections for more than 1,500 apps. It is scaled for small to mid-sized businesses and features a free version with limited connector complexity and quantities.

Zapier's goal is to enable automation for any process, allowing users to visualize and build advanced workflows with custom logic, conditions, and filters, with no code needed. Some features include:

  • Multi-step Zaps - Zaps that automate several tasks at once.
  • Paths - Zaps that perform different actions based on if/then logic.
  • Filters - These ensure Zaps run only when certain conditions are met.
  • Schedule - Zaps can be set to run whenever it's right for the process.
  • Formatter - Used to transform dates, currency, text, and more into any preferred format.
  • Webhooks - Can receive data from any service or send requests to URLs—without writing code or running servers.

Zapier's no-code automations include with 6,000+ app integrations from partners like Google, Salesforce, and Microsoft so users can collaborate across departments.

Zapier Video

Welcome to Zapier!

Zapier Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

Zapier starts at $29.99.

Reviewers rate Support for real-time and batch integration highest, with a score of 9.1.

The most common users of Zapier are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found that Zapier is a versatile automation tool that simplifies complex problems and enhances efficiency in various industries. With its easy-to-use interface, users can create automation workflows and connect different apps and platforms seamlessly. This has been particularly valuable for businesses in the healthcare industry, as it allows them to connect HIPAA-compliant form solutions like Formsite with other tools like SharpSpring for tracking campaign results. Users in the healthcare industry appreciate how Zapier eliminates manual work and reduces errors by simplifying the process of moving and synchronizing data between different systems.

Zapier is also widely used by online marketing agencies to streamline workflows and reduce the need for direct API integrations. It has become an essential tool for freelancers, enabling them to integrate and automate their daily workflows without technical knowledge. Furthermore, Zapier serves as a link between different marketing software applications, automating numerous processes and simplifying tasks for sales teams, development and systems departments, customer service, and graphic design and art services teams.

The availability of real-time support, even for free users, has received positive feedback from reviewers who rely on Zapier to integrate various systems, such as Chargify for managing subscriptions and CA Flowdock for team chat and notifications. Its ability to integrate with various third-party software and sync data with CRM platforms like HubSpot has been highly regarded as it saves time and ensures data accuracy.

Overall, Zapier is a valuable solution for businesses across industries as it enables easy integration between apps without native integration, minimizes manual work, improves autonomy and productivity, and enhances workflow efficiency.

Users commonly recommend the following:

  1. Try out Zapier: Users suggest giving Zapier a try as it works great and can save time and money. They believe it is a worthwhile product, especially for those with a small marketing stack using various disjointed apps. Users recommend testing zaps and becoming familiar with the process.

  2. Research app compatibility: Users advise researching what triggers and actions are supported by current software solutions before using Zapier. They recommend making sure the apps you want to connect are supported by Zapier and suggest contacting support for specific app integrations.

  3. Explore available zaps: Users recommend checking out the list of zaps available on Zapier and comparing them to the tools you use to see if Zapier can automate some mundane tasks. They suggest connecting all eligible apps to Zapier and experimenting to understand its power. Furthermore, users suggest regularly checking back as Zapier is likely to add more apps over time and integrate with new projects.

Attribute Ratings


(1-25 of 106)
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December 13, 2023

Overpriced and Unethical

Score 1 out of 10
Vetted Review
Verified User
We used Zapier to integrate our point of sale system with Facebook for data tracking.
  • Integrated platforms with no code
  • Extremely overpriced compared to competitors
  • Unethical billing policies
We found it very overpriced and were easily able to achieve the same functionality and a fraction of the cost with other platforms
Score 1 out of 10
Vetted Review
Verified User
Couldn't even use it. It's a trash company. They mislead you into paging for services. Then when I purchased a plugin for their "free" service. It didn't even work and they said they can't even help with a refund cause it's a third party. Theyre completely trash.
Trash experience. Stay away at all costs. There's nothing good to say about this crap company at all.
Score 9 out of 10
Vetted Review
Verified User
I use it for lead forms that come in through google ads. The data from the form arrives comfortably to my e-mail. It also helps me when capturing variables in the url and filling them in the fields of each contact form in ActiveCampaign. Zapier makes every automation you need easy to configure and very intuitive.
  • Automation of repetitive tasks
  • Lots of app integrations and constant updates
  • Ease of use for people with little knowledge
  • Limited Editing Capability: Sometimes after creating a Zap and wanting to edit it, it may be necessary to re-create the entire Zap from scratch
  • Difficulty when you reach the limit of tasks that you have assigned for your plan. It would be a very good option to be able to reset the monthly usage or something similar.
  • If you have a high volume of tasks or zaps, the price may be somewhat high
Zapier helps my small business where we have time and resource constraints. I can automate repetitive tasks such as contact management, leads, etc. I see it less appropriate in complex projects that require complete customization or personalized integrations. In these cases, I resort to other types of more advanced tools or to the programming department
Score 10 out of 10
Vetted Review
Verified User
Zapier helps in updating the leads on Google Sheets in real-time which makes it super easy to reach out to the customers and the total number of leads received on a particular day without updating them manually.
  • Updates leads into Google Sheets from the lead sheets aligned with Facebook.
  • It helps save lot of time by automating the things without doing manually.
  • It works as a personal assistant to remind us about the Zoom calls and meetings.
  • Lead form integration.
  • Need to increase the tasks especially for starter plan.
  • Need to provide free trial of premium features as well.
Zapier can be perfectly suitable to connect Facebook lead gen campaigns with Google Sheets to check out the leads generated in one place on a daily basis. It can be equally helpful to sync Gmail attachments with Google Drive. It can be helpful to connect the Facebook page with Google Forms.
Omar Abdelrehim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Zapier across our entire company to automate our recurring tasks as well as any manual task that Zapier supports. The problem that it solved is time lost in entering data into different systems and also time lost due to copying information from one system to another system. This allowed us to keep using our existing systems and connect them which saved us money as compared to moving to an entirely new system that requires deployment and configuration and customization as well as save us time in data entry.
  • Easily connects thousands of platforms together
  • No technical knowledge required
  • Easily automates thousands of tasks
  • Inexpensive, cost effective
  • Cost increases dramatically to add functionality
  • Zapier needs to increase the number of tasks per subscription
  • A video library to help people on how to use Zapier
Zapier is ideal for companies that are trying to find a way to do recurring tasks in a more efficient way. If you're a company that has many different administrative tasks using software or you have many different tasks that involve manual interactions and you would like to make that process more efficient.
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier is the Swiss Knife every tech company should have. We use it particularly in the marketing department where we implement a lot of growth experiments and marketing automations. Before using Zapier we needed to wait until the developers team had time to implement our proposals, but nowadays we just run MVPs with Zapier for basic backend functions. If the growth or automation MVP is successful we can do 2 things: 1st it can keep running with Zapier, 2nd we ask the developers team to implement the feature that we already know is a successful feature. We use it from simple tasks like activating welcome emails, to almost building a mini CRM for certain apartments just with Zapier.
  • Zapier can integrate perfectly with almost every single app or service out there
  • Even if an integration is not developed you can always use the global integrations to connect with webhooks, emails, parsing, and build from zero your own custom integrations (you need more tech knowledge)
  • Zapier can run as fast as real-time, and with one of the paid options it gives you more than 75,000 tasks which is really good. They also have the free version which runs I think every 15 minutes and it has 100 tasks which is not bad for testing purposes. Actually, a few companies nowadays offer this kind of free tier.
  • The builder nowadays is really easy and friendly to use, they have implemented advanced features as paths and decision points and they continuously improve the platform.
  • Sometimes 75,000 tasks are not enough (believe it or not), and after that point, you start to pay per task it would be nice if they would offer more tasks under the same plan price.
  • It's supposed to work in collaboration with your team, but I feel there is plenty of opportunities here.
  • They have user communities for advanced and new users, but I think it could be done better
We did a retention/engagement strategy for users, so a user signs up and does a Trip. We automatically send an email saying if he did a 2nd trip, and he will obtain a discount for the 3rd trip. Once he gets the coupon we encourage him to complete a 5th trip with a minor discount. For every 5, 10, 15, 20, 30, and 40 trips, we offer a coupon or reward. We look to at least take our users up to 20 trips, and after that, it has become a habit for the users to use our platform. If we go to trip number 40, then they are an ambassador. All the automation was done with Zapier as backend plus webhooks, google sheets, mailjet, and other tools.

Score 10 out of 10
Vetted Review
Verified User
Mostly used to integrate LMS (talent LMS) with an online store (Shopify) and CRM (Hubspot and salesforce). Enrolls customers who purchase training in an online store in courses and sends purchase data to salesforce. Also used to send custom automated emails to customers based on purchases
  • Allows for integration with apps that don’t have a native integration
  • Do not have to create complicated API codes
  • Provides instructions and examples on how to create work flows
  • Some can be lacking in instructional details needed
  • Sometimes a zap will yield an error which can be hard to troubleshoot
  • Customer support is limited bc zapier cannot access your apps
Best to integrate 2 or more apps that do not have a native integration and/or are limited in customization options. Also great for organizations merged together with different systems
Thomas (TC) Riley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Zapier is used for our most simple integrations and specifically for those were configuring for clients. Being in charge of all software/tools means that we’re often required to integrate the platforms we provide with the client's existing tech stack. A majority of these use cases are very simple configurations (I.e. converting a chatbot contact submission to a lead in CRM), which Zapier is perfect for. We are easily able to set the client upon a low-cost Zapier plan, make the simple configuration and know it will work.
Zapier is the perfect, affordable tool for simple integrations and triggers.
  • Low cost
  • Easy configuration
  • Tons of native integrations
  • User-friendly
  • Lack of customization options within integrations
  • Limited ability to execute outside of the core functionality
  • Inability to run large-volume integrations at a competitive price point
Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.
Samantha Crawford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I love using Zapier to minimize customer service tasks that I have to do on a daily/weekly basis. It helps save time and money, allowing me to save investments on additional employees. This also gives me more time to accomplish other business tasks and get more work done in the same period of time.
  • Workflows
  • Automation
  • Ease of use
  • More apps
  • More workflow options
Free accounts or paid--free for small businesses with less than five workflows; more allowed in paid account. I definitely recommend it for saving time and money. I have been using Zapier in my business for about five years now and it has been great. The software works very well and as expected.
Score 8 out of 10
Vetted Review
Verified User
We use Zapier to connect Google Forms to our calendar, create email confirmations and add people to our contact list.
When we take orders, we need to print a form out for our production team, make sure it's in the calendar, and send a confirmation to the customer. Zapier makes this easy and is a great tool to supplement Google Forms.
  • Connects Google Forms to calendar
  • Makes it easy to duplicate Zaps
  • Provides customer service when there are issues.
  • Could be easier to learn how to make zaps especially with calendars
  • Need an easier way to format dates.
It's a great supplement to Google form. If you need to add calendar appointments and don't want to do it manually, Google Forms works great. If you have a form that multiple people in your organization need to fill out and you need the information to be emailed and posted somewhere, this makes it easy.
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Zapier connects the many tools we use in our business quickly and easily ensuring that our data is easily accessible. Many tools offer native integrations with each other, but there are so many pieces of software that when there isn't a native integration, Zapier comes to the rescue to ensure we can share data back and forth.
  • Massive amount of supported apps
  • Reliable at getting data where it needs to be
  • Easy for non-developer team mates to setup integrations with on their own
  • Pricing is high depending on use case
  • Related to the above, if an app does not have the best trigger or action setup, it might take 2-3 zaps to accomplish what should really be a single zap, and this would could be prohibitively expensive, costing even more per month than the software tools themselves you are connecting
Zapier is great at what it does. Competitors have cropped up over the years, but Zapier's integrations are generally the most well done since they are done by each app's development team directly, rather than a third-party that might not keep up with the app platform's latest features.

If a service already offers a native integration with the other service you need to connect, there is no point in using Zapier, but with tens of thousands of popular software tools out there, it isn't possible for every SaaS to integrate with every other, thus the need for Zapier.
Score 8 out of 10
Vetted Review
Verified User
Zapier was the organization's first experience with marketing automation processes. It was relatively easy to implement and overall has made a tremendous impact on our organization.
  • Lead automation
  • CRM integration
  • API integrations
  • More competitive pricing
  • No visual display of the zaps
In case there are simple processes that need integration, such as pushing lead data into CRM or syncing data between well-known systems, Zapier is an excellent solution that doesn't require coding and easy to use.
Matthew Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I have used this program to update multiple social media accounts all at once so I only need to make a single post from let’s say Twitter and it has a picture, and it will show up on Facebook and Instagram, and Pinterest without having to go on to each account to duplicate the post.
  • One post to all social media accounts.
  • Free program.
  • Lots of community support.
  • Lots of community made links.
  • It has a learning curve.
  • Need to be technically inclined.
  • You need to take time to troubleshoot.
If you are an up-and-coming business and you’re trying to get your content out there without wasting time posting to all social media accounts it will save you a lot of time. It may not be appropriate once you become a very large company—you would likely hire a person to ensure quality and screening before posting comments/pictures.
Score 10 out of 10
Vetted Review
Verified User
Our IT team used Zapier to build a connection between some applications we use daily to transfer data between those apps when certain conditions are triggered. And I must say automating certain parts of our workflow like that has saved my team a lot of time and effort. Prior to using Zapier all of that used to be a manual effort so it has freed up a decent chunk of time for our team to focus on other more important items. I also used Zapier in a similar capacity at a previous organization I worked with so I recommended our IT team to explore this and they tell me it was really simple to set it up and deploy it.
  • It is very easy to set up. Even for internal applications, you can get it up and running really quickly.
  • Automation rules are easy to create and deploy.
  • It is very reliable. I have never had it miss a trigger so far. Not a single crash.
  • Works with a majority of big apps like Gmail, etc.
  • For some applications, you will need an IT or Development team to work with the API. Not exactly plug and play.
  • I always found the pricing a little confusing.
If there are parts of your daily workflow that you feel could use automation, I cannot recommend Zapier enough. You will need a little imagination to set up the automation and you might need the help of a developer to use the API but once it's set up, trust me, you will not want to go back. Plus some of the Zaps are basically plug and play so if you are using stuff like Google Forms, Sheets or Excel, etc. you can set it up yourself very easily.
Jorge Guevara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier within the organization is used by different departments for the necessary use by each one.
Sales uses it to manage leads from different landing page platforms or social networks and to send the information to sales CRM.

Development and Systems use it to communicate platforms with each other and send calls via API.

Customer Service uses it for communication with customers when executing some scheduled tasks within the CRM.
  • Easy configuration between applications.
  • Very intuitive and easy to use platform.
  • Extensive integration store.
  • They need to have a mobile app to monitor activities or turn automations on and off.
It is highly recommended if you have a small business that needs to make a connection between several platforms.

If you are prospecting for clients and need to manipulate information quickly, you can get a CRM and connect your landing page and CRM with each other.

You can create schedule for sending emails, sms by meeting certain conditions.
Score 10 out of 10
Vetted Review
Verified User
We are using Pardot (Salesforce) and there's no way to automagically capture the Lead from FB Lead Form to Pardot hence where Zapier comes in. Not just that, after creating the prospect in Pardot via Zapier, we send the lead an SMS with a Bitlink link to confirm their registration. The link that we send to the lead is unique as aside from the usual UTM Parameter, we also send the Name, Email and Phone number so that when they land on the landing page for registration confirmation, they don't have to re-enter their basic details. We use this to increase our MQL.
  • Unlimited Automation, get creative, go bonkers!
  • Zaps reporting/history.
  • Apps selections.
  • Pricing bracket. 5K zaps and next bracket is 10K zaps. I just need another 1K zaps.
Quentin Aisbett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Zapier for our agency and for our clients. From an agency perspective, it allows us to automate a number of workflows that saves us a ton of time. While from a client perspective, we're typically using Zapier to sync the flow of data between different platforms, which ultimately makes us look good.
  • It takes complicated syncing between platforms and makes it easy
  • We have implemented more complex Zaps, which could have been easier.
If you need two or more different platforms to sync then it is an extremely valuable product. If those platforms have integrated with Zapier of course.
Score 10 out of 10
Vetted Review
Verified User
Zapier is one of my favorite tools! We use it to automate just about everything from sending emails to posting on social media and moving/copying data. It helps us to automate tasks and save us time. Zapier has basically become an extra teammate for us, and at way cheaper cost.
  • Zapier layout is super easy to use.
  • You do not need to have coding experience.
  • Price is a no brainer for the savings in time.
  • If there are errors or a zap does not work, it can be difficult to figure out what the problem is.
  • I would like more notifications about when zaps run and what they do.
  • Complex zaps are not as easy.
Almost anyone can use Zapier to automate tasks and I would recommend it to just about anyone that has a business or works within a business.
May 13, 2021

One Zap at a Time

Score 10 out of 10
Vetted Review
Verified User
We use it primarily for our marketing and advertising team. It connects software so that we can accurately measure the success of campaigns as well as seamlessly connect software for data transfer (i.e. - lead fills out a form and is pushed directly into a CRM).
  • Connects software together.
  • Easy implementation.
  • Makes finding your software easy, and if it is not there you find that out pretty fast as well.
  • Support can be somewhat cumbersome at times to get ahold of.
I highly recommend Zapier because it solves a lot of issues that you wouldn't otherwise find a solution to. In the past, you would have to wait for individual companies to develop integrations with each other, which is still the best in my opinion, but Zapier is leaps and bounds ahead of the individual integrations. They make it very easy for us to find solutions we otherwise wouldn't be able to solve.
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Zapier to connect separate services and databases used for marketing, sales, and CRM.

For example, when running a webinar as a marketing funnel, our funnel software doesn’t integrate directly with our webinar software or our CRM. Luckily Zapie reintegrated with all 3 platforms so it allows us to functionally sign up registrants to our webinars using our designed funnel pages and store their details in our CRM.

We also use Zapier across 20 or more similar scenarios for other marketing funnels where pieces do not connect natively, Eg our WordPress website, WooCommerce purchases, Typeform quizzes, ClickFunnels opt-ins, Asana project tasks, and ActiveCampaign email subscribers. It’s very versatile in how many different services it can connect with that otherwise would not be able to work together easily.
  • Connecting software and services that do not connect natively.
  • Passing data from one software system to another.
  • Using simple logic to trigger automations in specific situations.
  • You can only access logic pathways (ie perform different actions based on data received) on higher plans.
  • Sometimes when a zap fails it notifies me by email but they get lost in my inbox and I don’t notice.
Zapier is perfect when you have chosen other software for various different purposes, or are already using various different software packages, and you want to be able to connect data or statuses from one area to another. Zapier is not something you should use or rely on if you don’t need it! It doesn’t always have the level of integration or sophistication that a direct, native integration would have.
Len Nevin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier is a major time saver for us. It allows our different technologies to funnel into our main contact management system, saving time on data entry, and allowing us to only have to manage one system.
  • Triggers alerts for new business inquiries.
  • Sends contact data from one system to the next with ease.
  • Allows us to track outside lead sources based on number of zaps.
  • Certain programs are not syncing properly and after requesting help, need quicker repairs.
Huge time-saving program.
Alon Keren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I'm a freelancer working by myself running Facebook ads for lead generation. I have SMB clients that receive the leads I collect. Zapier is being used by myself and I run it by myself, and it's super simple to do so. It automates the process of getting the leads from Facebook to my clients' CRM, streamlining the sales pipeline and creating automation to help them close deals, increase CRs and stay in touch automatically with their clients or unconverted leads.
  • Automatically collect leads from Facebook's API and put it in any CRM of your choosing.
  • Automatically send emails based on the CRM status of your lead/client (meaning you can plug in your Mailchimp or whatever you're using and integrate it into your sales pipeline).
  • Use webhooks to start automation sequences from your LP lead generation (for example if someone left their details on your LP, send their data to Mailchimp and start an emailing sequence).
  • Sometimes specific CRMs aren't configured to the max in Zapier's interface, but their customer support always listens to your problems, opens a ticket and lets you know once your feature is done.
It's awesome for solopreneurs and SMBs wanting to automate their own business or automate their clients' sales pipeline - meaning you can implement it into your SMB's business as well (not only for lead generation).

Due to lack of experience with using Zapier in large corporates, I'm not sure if it's well suited for it, but I doubt the right person can't find the right functionality to make it work. It's very easy to use and offers tons of APIs.
Juli Colotti M.S | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My entire business uses Zapier. It makes everything seamless and automatic. All of my leads go through a zap so they are going into the right system. We also use it for Facebook ads, to make follow up and communication seamless. It solves the problem of chasing leads and the need for instant human contact.
  • They connect apps to one another.
  • The make Facebook lead ads flow right into your tracking sheet.
  • They allow the internal part of my business work together.
  • They could use a few more app integrations.
If you have a business where you are marketing online then Zapier is for you. When someone expresses interest on a form a zap will send them exactly where you want them to go.
Mohamed Jemaa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Zapier allows me to intergrate apps and automate my work in a click of a button without having technical knowledge.
This made me more autonomus and helped me improve my productivity.
Zapier is quite easy, powerful, and cost-effective automation solution.
Zapier became a must have tool to our everyday work.
  • Connecting apps easily
  • Automate work
  • Good support
  • May be more concrete examples of growth productivity
  • Some video training by area of expertise (e.g marketing)
If you want to connect for instance Facebook forms or linkedin forms to your CRM (Salesforce for example) , it is the most appropriate tool to get all your leads directly into it without typing anything.

You can update your leads in both ways from your automation tool and CRM.

You can connect all your forms to your crm and it is very efficient .
Omri Friedel - CPA, CA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Zapier is being used across the entire organization by multiple departments including finance, operations, sales, marketing, product & engineering. Zapier allows us to connect the different systems used across the organization, to transfer relevant data between these systems and enable different actions to be taken. Specifics problems addressed include data visibility, data mobility, workflow efficiency and creation.
  • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
  • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
  • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
  • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
  • Complexity - due to the flexibility it provides, this can introduce some complexity across the different steps being set up operationally.
  • Dependence - depending on the use case Zapier becomes a key tool and dependency and thus needs to be monitored, without internal control to fix things. If Zapier goes down (rarely, but can always happen), then this could present a problem.
  • Variability in pricing - pricing relies on the numbers actions being triggered and depending on how you've set up the zap, it could increase quickly, and thus needs to be monitored and understood.
Zapier has been great for us in many instances and allows us to create operational workflows and processes very quickly and without reliance on limited engineering resources. We've used Zapier to:
  • Highlight key activities in business (new sign ups, missing information, cancellations, key successful events of our users).
  • Post key events, as above to Slack or Email.
  • Efficient updating of parts of our in-house built applications and many more.
The simpler the process the better. If the process is more complicated with many conditions, then lots of thought and planning is needed prior to building and implementing a zap.
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