Overview
What is Kantar Marketplace?
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
Know your market with Kantar Market place.
Data-backed insights that allow more rapid scaling based on customer insights
Great for innovation and ad testing.
Pricing
What is Kantar Marketplace?
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Kantar Marketplace demo video
Kantar Marketplace Demo Video
Product Details
- About
- Tech Details
What is Kantar Marketplace?
Kantar Marketplace Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(4)Community Insights
- Business Problems Solved
Kantar Marketplace is a research-oriented marketing platform that has proven to meet market research needs by delivering timely and relevant requirements, key insights, and detailed data. Users have found value in accessing reviews of the latest Apple iPhone by Kantar on this platform. The software has been instrumental in helping users conduct customer research and gain valuable insights from data to support decision-making. It empowers users to prioritize global initiatives and understand the performance and feedback of specific product areas. With competitive intelligence and insights provided by Kantar, businesses have been able to build scaled opportunities and stay ahead in the market. The Marketplace product offers unique market research insights, enabling businesses to understand customer needs and win new business. This platform gathers deep insights about the target market and consumer, allowing businesses to plan market expansion strategies globally.
Reviews
(1-3 of 3)Know your market with Kantar Market place.
- There studies provide brand insights in the most particular way.
- They also help in media planning & measuring their effectiveness.
- Helps in building brands.
- Payment structure needs to be improved.
- standardization is limiting as it does not allow deeper understanding.
- Services are expensive.
- Survey builder which allowed gathering deeper insights.
- Ease of use for users/clients.
- Provides platform to validate ideas.
- Better reporting/analytics technique.
- There statistical analysis helped in deeper understanding of the study conducted.
- The questions were customizable for better understanding which resulted in final decision-making.
- Provides the ability to utilize a decision-making matrix for comparisons.
- Allows our marketing team to have a seat at the table in driving incremental sales lift.
- Helps us accelerate new product development through real-world consumer R&D and testing.
- The platform can be confusing to navigate at times; UX could be simplified.
- Ability to utilize more competitive datasets would be helpful.
- Sometimes takes a while to return data and build out full insights.
- Media planning tools.
- Competitive insights and mapping tools.
- Decision-making matrices.
- The ability to scale our business based on real customer insights.
- The ability to focus hiring on where our growth path is leading us.
- The ability to create new business development opportunities based on real-world data and analytics.
Great for innovation and ad testing.
- Testing of digital marketing campaigns.
- Testing new concepts or products with customers.
- Reviewing the performance of ads over different time periods, comparing to non-direct competitors who occupy the same space or similar target customers to get a different range of customer feedback.
- Quantitative measurement of customer feedback from marketing campaigns.
- Ability to test and reevaluate new product developments.
- From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.