Ovative Group Enterprise Marketing Return

The Enterprise Marketing Return (EMR) is a marketing optimization tool offered by Ovative Group. According to the vendor, EMR provides a holistic metric that goes beyond traditional metrics like Return on Ad Spend (ROAS) and last-click attribution. It is aimed at marketing leaders, measurement leaders, and business leaders across various industries, including the Consumer Packaged Goods (CPG) and retail sectors. The vendor claims that EMR helps organizations drive profitable enterprise growth and enhance the customer experience through its strategic framework and comprehensive data analysis.

Key Features

Unified optimization metric: According to the vendor, EMR provides a unified optimization metric that aims to align business leaders to the metrics that have the most impact on their business, going beyond traditional metrics like ROAS and last-click attribution.

Holistic view of marketing investments: The vendor states that EMR aims to understand the true value of marketing investments across consumer touchpoints, offering a strategic framework to consider opportunities for profitable enterprise growth beyond individual channel performance.

Organize and incentivize team members: According to the vendor, EMR aims to help organize and incentivize team members to drive value across the entire organization by encouraging collaboration and decision-making across channels and business units.

Cross-channel collaboration and decision-making: The vendor claims that EMR enables cross-channel collaboration and decision-making to serve the customer across their path to purchase, optimizing processes to enhance the customer experience and drive growth.

Comprehensive data analysis: According to the vendor, EMR aims to develop a unified view of data from various sources, including CRM, POS, website, email, and paid and owned digital and traditional advertising. This comprehensive data analysis is said to power insights and decisions.

Marketing tech stack: The vendor states that EMR aims to help build a marketing tech stack that enables people, process, and data decisions. It prioritizes technology that supports the overall marketing strategy and ensures alignment with business needs and objectives.

Consideration of all sales channels: According to the vendor, EMR aims to consider marketing's impact on every sales channel, including online, offline, and mobile. It is claimed to measure the overall revenue generated by marketing efforts and help identify opportunities to drive revenue growth across all channels.

Long-term impact on customer value: The vendor claims that EMR aims to measure the long-term impact of marketing on customer acquisition, retention, and lifetime value. It focuses on building a healthy customer base and maximizing customer value, identifying strategies to improve customer loyalty and increase lifetime value.

Causal impact of marketing efforts: According to the vendor, EMR focuses on the causal impact of marketing efforts through modeling and testing. It is said to help determine the true impact of marketing on business outcomes, enabling data-driven decision-making to optimize marketing investments.

Bottom-line impact on profitability: The vendor states that EMR incorporates margin to emphasize the bottom-line impact of marketing investments. It is claimed to help identify opportunities to improve profitability through marketing optimization, enabling strategic decision-making to maximize return on marketing spend.