Overview
What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns…
A good product with high expectations
Signal From a Campaign user Perspective
It's NOT Google Tag Manager, but it gets the job done.
Be a tag management ninja with Signal (formerly BrightTag)
A great product for the insanity of the Ad Tech space
BrightTag Review
BrightTag after 1 year of Tag Management Experience
Pricing
What is TransUnion TruAudience?
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while…
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- Premium Consulting/Integration Services
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Product Details
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- Competitors
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What is TransUnion TruAudience?
TransUnion TruAudience Competitors
TransUnion TruAudience Technical Details
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Reviews and Ratings
(13)Community Insights
- Business Problems Solved
BrightTag, also known as Signal Tag Management, is a versatile tool that serves various use cases for eCommerce sites and marketing teams. Users from different departments, including direct users, the entire team, and third-party vendors, rely on BrightTag for efficient data collection and management across multiple brands. With its simplified tagging structure, BrightTag allows for fewer tags on a page while still gathering necessary data.
One of the key use cases of BrightTag is its utilization by the marketing team through the TruAudience Intelligence Platform. This platform enables marketers to understand the market better by providing valuable insights through database reports. The user-friendly interface of TruAudience makes it accessible to anyone in the marketing team after just one day of training.
BrightTag's Signal Tag Management feature is also utilized by the Development and Analytics/Data Strategy departments. It helps create a consistent analytics tracking structure and manage new content additions seamlessly. Additionally, Signal allows for on-the-fly changes to fix tag issues during site deployments or when temporary value overwriting is needed.
For paid advertising vendors, BrightTag simplifies the process of managing tracking implementation by enabling them to handle their own tags. Moreover, in political campaigns, BrightTag serves purposes related to security and record-keeping to meet legal requirements and facilitate smoother group conversations.
Automakers benefit from using BrightTag as it provides an easy way to implement and adjust tags from different ad tech partners. Across organizations, BrightTag is used for various accounts primarily to add vendor tags for payment and optimization purposes.
Furthermore, BrightTag facilitates the configuration of Adobe products and promotes the use of user IDs as links across different systems. This streamlines workflows and enhances cross-system integration within organizations.
Overall, BrightTag offers a range of use cases across diverse industries and departments within companies. Its user-friendly interface, simplified tagging structure, and ability to accommodate various data management needs make it a valuable tool for efficient data collection and analysis.
Attribute Ratings
Reviews
(1-7 of 7)A good product with high expectations
- Reporting analytics
- Media is easy to load and access
- Database management
- UI for some pages is bulky
- Pricing
- Notifications doesn't pop up on time
Good part is database management for marketing team. Reporting of team is also amazing and accurate at most times.
Signal From a Campaign user Perspective
- Security, the encryption is a great feature
- Multimedia loads quickly and reliably
- Reactions are a good way of marking messages seen, and giving basic feeback
- UI was a little clunky, with the initial homepage not particularly appealing
- Muting notifications on large chats can only be done for set, not custom, intervals
- Notifications would frequently show up more than once, a rather annoying habit
It's NOT Google Tag Manager, but it gets the job done.
- Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
- Creating the firing conditions for a tag.
- Adding users to different groups with limited or full admin permissions.
- If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.
- We have a console debugger that alerts when a Signal tag is firing. The problem is it refers to the Signal Tag ID which is unsearchable in the Signal interface. The only way to identify the Tag ID is by clicking on each tag to access its settings.
- Adding new elements to your dropdown list for Post Event Conditionals isn't as easy as Google Tag Manager. It requires a number of steps that aren't clearly defined in Signal's documentation.
- Access to documentation on implementation isn't easily accessible. Forced to use the search feature which isn't that helpful OR to contact your Signal account rep.
- Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
- Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
- Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
- Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
- Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
- Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).
A great product for the insanity of the Ad Tech space
- Tag management - its very easy to place and configure 3rd party tags
- Its easy to adjust firing rules, so your tag loads once per user or once a day.
- BT slows down when an advertiser has more than 1000 tags
- The permissioning isn't clear to the user. One day I put a tag into the system, the next I wasn't able to see the tag I put in there because there was some funky permissioning on my account.
BrightTag Review
- BrightTag's UI is very user friendly.
- Creating, editing and setting up tags is pretty easy.
- Tag performance (fires and unique users) information is easy to attain in the UI.
- The UI is pretty slow.
- Users do not have the ability to go back to a previous page without losing whatever information was previously input.
- The search feature could be improved.
BrightTag after 1 year of Tag Management Experience
- User Interface
- Support
- scope of use
- multi tag upload and modification
- reporting