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INFUSE

INFUSE
Formerly INFUSEmedia

Overview

What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

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Pricing

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What is INFUSE?

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first…

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For the latest information on pricing, visithttps://infuse.com/audiences/

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  • Premium Consulting/Integration Services

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Product Details

What is INFUSE?

INFUSE (formerly INFUSEmedia) is a fully integrated, data-fueled, demand generation engine that offers solutions designed to help B2B organizations drive qualified interest. They employ a holistic, omni-channel approach to identify, qualify, and produce actionable engagement. By leveraging AI and first-party data, INFUSE generates demand by strategically promoting content through social, display, mobile, and direct outreach campaigns.

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INFUSE Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

INFUSE Downloadables

Frequently Asked Questions

Since 2012, INFUSE (formerly INFUSEmedia) has helped clients and partners craft and optimize demand programs that deliver the audience, buyer, and account engagement that meets their objectives, by strategically promoting content through omnichannel campaigns leveraging AI technology and first-party data.

DemandScience, TechTarget Priority Engine, and pharosIQ are common alternatives for INFUSE.

Reviewers rate Support Rating highest, with a score of 8.6.

The most common users of INFUSE are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings

(85)

Attribute Ratings

Reviews

(1-25 of 37)
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Tommy Hunkins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSE Media for both net new and re-engagement demand generation campaigns, promoting content to their vast network, allowing us to expand the reach of our content and break into audiences that our own efforts can't or don't reach. INFUSE Media's expertise in IT consulting and software development reaches our target audience at a reasonable cost and drives business growth effectively. They prioritize client satisfaction, evident in their on-time, within-budget project delivery and long-term partnership approach. INFUSE sets a high standard with innovative solutions and a commitment to exceeding expectations, as reflected in their impressive client testimonials. For businesses seeking reliable, strategic digital transformation partners, INFUSE stands out as a highly recommended choice.
  • Campaign Strategy
  • Budget Management
  • Lead Delivery
  • List Building
  • ICP Refinement
If you have a well-defined ICP within the technology space, Infuse is a great partner for reaching your audience.

If your ICP is more vague, you might struggle with identifying the right companies or contacts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
INFUSE Media is an extension of my marketing department. They understand my strategy and help me to reach the best, and most qualified prospects for my paid media campaigns. I appreciate their collaboration and recommendations on best assets to use that will attract a response, understanding of my target personas, and their lead delivery in the format that our company requires. The account manager is very good at communicating regularly with me and translating my needs to their creative department.
  • Development of paid media strategy
  • Reaching the right prospects in many global regions
  • Account communication and project management
  • Attention to detail (sometimes in an effort to work quickly we've had typos on content)
  • More competitive pricing
  • Screen shots of paid media campaigns in market, so I can show my team what the prospect is seeing and responding to
We've experienced a huge jump in qualified sales opportunities that have come from our INFUSE Media campaigns. They do take some time to materialize, due to a long sales cycle.
Score 9 out of 10
Vetted Review
Verified User
We use INFUSE for content syndication, and they have a strong program that uses our TAL and offers us 2-touch leads with multiple qualifying questions. Our programs with INFUSE allow us to supplement our pipeline with leads that fit our ICP and provide our team with the context they need to follow up! We also use INFUSE's on-demand webinar program so that we can leverage webinars we've already run in-house and get some extra mileage out of that content!
  • The INFUSE team is super responsive and flexible when a campaign needs to be adjusted in any way mid-flight
  • They are friendly and always wonderful to work with!
  • They are reliable and consistent - lead quality is top notch
INFUSE is perfect for filling our pipeline with middle of funnel leads and getting more mileage out of existing content, webinars, and more.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSE with our clients when there's a need to drive awareness and demand for their service or solution. Another use case is when we are looking to expand their reach via more channels. Lastly, most of our clients are going after a specific target audience which INFUSE has access to, beyond who we're already targeting.
  • Communication
  • Execution
  • Demand Gen
  • There isn't much I can think of
  • Pricing - although not a deal breaker, they are pretty comparable to other vendors
  • More AI to allow targeting for additional attributes
INFUSE is great when you want to expand your reach to target new audiences or beyond what you have access to. They are well suited for brand awareness and generating demand in conjunction with other channels. Lastly, if you have limited resources because INFUSE develops elements for you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used INFUSEmedia to execute content syndication campaigns to get content in front of our target audience and generate leads. We have executed these campaigns in various size scales and with a variety of industries. It has helped us expand our brand reach and provided credible leads for us to engage.
  • Target specific industries and companies
  • the double touch leads make for much higher quality leads
  • there level of communication is excellent
  • Even more insights into who clicked on our content and where
I think they are very well suited to executing content syndication campaigns at various sizes and scales. They can target specific industries and companies and job titles to get your content in front of your exact desired audience. In my opinion, the pricing for leads is reasonable and the quality is high.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
INFUSE has been helpful for overall reachability when it comes to our client's campaigns with a competitive CPM rate and the data in-house to match with most of the accounts we aim to target. With ABM (account-based marketing), it can be difficult to find vendors that our able to reach the users we need.
  • Account level reporting
  • Creative level optimizations
  • Video placements
  • The dashboard could have better filter functionality
  • More visibility into inventory
  • Accounting could be a bit more organized
INFUSE is well suited for account-based, B2B marketing campaigns. They have excellent managed service from [...], [...], and [...]. They are always eager to help us make improvements and optimizations, and even strategize. We've seen great success particularly with video ad placements, with very strong user engagement.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Infuse helped us with our demand generation effort, reaching new prospects and accounts within our Ideal Customer Profile. Because we have a very niche audience, they were able to segment and deliver leads properly to our target account list.
  • Content syndication.
  • Prospect nurturing.
  • The UX for reporting wasn't great but happy with the leads that came in.
This is great for companies looking to expand their reach and generate brand awareness among new people and companies within their ICP.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Infuse Media provides access to a vast database. Since our target audience is niche and it's tough to reach them directly, we use their services for content syndication campaigns to ensure we can effectively reach our audience through eBooks and other assets.
  • Understanding target audience.
  • Content syndication.
  • Flexibility when it comes to exchanging irrelevant leads.
  • Prompt communication.
  • No improvements needed so far.
Since our target audience is particular, they tried their best to understand it and were very flexible in exchanging the leads we found irrelevant. Now, we have reached a point where they have clearly understood our needs, and from start to end, there has been excellent communication and transparency. They want to make their clients happy and put considerable effort into that.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We tried a small campaign with INFUSE to target IT and Engineering leaders in the Retail industry. It was a content syndication campaign where approximately 100 leads downloaded one of our assets and then entered into an email and display ad nurture campaign. Over a third of the leads ultimately fell into our category of very engaged. We have three opportunities with companies in the campaign.
  • Persona targeting
  • Reporting on the campaign
  • Copywriting assistance
Our first campaign was a trial of INFUSE's targeting and nurturing capabilities. We were impressed. I would like to explore more of their display advertising capabilities.
Santiago Cuba de Reed | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
INFUSE have provided Lead Generation Campaigns for SUSE APAC for approx. 2+ uears now. INFUSE are amazing at getting real, qualified leads through to the Sales Team to be nurtured upon.

Megna Nathani & Rachel Seow have been an incredible team to work with closely across all Lead Generation Campaigns
  • Lead Generation Campaign
  • Communication
  • Building Pipeline
  • Qualifiying Leads
  • None.
INFUSE is well suited for all companies looking to build upon their pipeline funnel consistently throughout the year.
March 29, 2024

Service Excellence

Sai Smaran Poona | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Infuse media for our lead generation campaigns across multiple clients. Infuse Media help our clients with generating high quality leads. We have leveraged single touch, double touch and deep funnel nurture strategies. Infuse Media has always provided us great value.
  • Amazing customer experience
  • Easy to communicate
  • Efficient service/Delivery
  • Infuse has always been on top in terms of service; so no feedback at least on a service level.
Infuse has always provided the best service and delivery. Always provided great value adds for our client campaigns. The reason for 8 is because we have seen different feedback from different client. We mainly leverage Infuse for the lead generation offering. While the quality of lead delivery has worked for one client, it has not worked for other. Would be keen to discuss how to make the positive impact consistent.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSE to help us generate and meet lead KPI agreements between clients. This is for our Demand Generation programs. We have also used INFUSE to help us meet certain engagement requirements.
  • Timely responses.
  • Consistent follow-up to unique requests we've made - such as emailing me or the team when additional leads become available.
  • Friendly and supportive team.
  • Quality leads.
  • The team feels like an extension of my team.
  • I'd love to have a Slack channel connection to the team I use, but I understand that for privacy reasons, that may not be the best solution.
Tia, Nolan, and Hanzen have always gone above and beyond their tasks while working with us. I'm always impressed by their swift follow-ups, supportive demeanor, and approachable attitude. Truly enjoy working with the team!
Gretchen Lunsford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used INFUSE media for several different programs for lead generation. We have used them for both deep funnel and BANT leads in several different vertical segments. These well researched leads help our sales teams know where to dive in and make things happen.
  • Communication - they do a great job keeping you looped in to the program.
  • Helpful - terrific at helping you scope the project.
  • Understanding - they are good listeners and take the time to understand your objectives.
  • If you can not integrate the leads into your CRM, they come over in batches and merging and distributing can be tricky.
  • When we have used them to help drive registration for events, they get a lot of sign ups but, way more no shows than the industry average.
They are terrific at scoping a project and providing qualified leads. We had a project where we were targeting a very specific persona in healthcare. They deliver top notch, quality leads. One area where we have struggled with them is when we use them to assist with event registration. They get a lot of sign ups but often none of them show up for the event.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have worked with INFUSEmedia on a variety of content syndication campaigns across several clients to drive validated, guaranteed lead volume. These programs have been crucial components of our lead generation strategies for clients and have served to build client confidence in achievable lead volume within a given flight based on INFUSEmedia's ability to guarantee leads. Our campaigns have ranged in scope and budget, with some reflecting initial testing with light investment and a focus on efficient pricing and others being complex, high budget campaigns focused on nurturing the audience with multiple touchpoints. I've found the INFUSEmedia team to be very flexible and supportive in exploring and customizing options based on a client's specific needs for a given campaign to ensure client satisfaction and a strategy that aligns with our goals.
  • Campaign customization to align with client priorities
  • Providing supporting collateral for use in client pitch decks, media plan rationale and reporting
  • Quick and reliable communication on a day to day basis
  • I've often had to pitch/sell content syndication to clients who have very limited understanding of what it is or how it works. My INFUSEmedia team has been helpful in creating collateral as needed to support this but I think additional, standard resources in the INFUSEmedia library could be helpful
I've recommended INFUSEmedia to colleagues in the past, primarily in situations where teams are looking to generate lead volume and either struggling to achieve that volume or looking to diversify the partners and channels that they run with. Based on my own experience, I have typically recommended INFUSEmedia for B2B teams as the contexts that I have worked with INFUSEmedia have been for that sector of clients. I would be less likely to recommend for B2C clients as my understanding is not that INFUSEmedia would be a good fit for that type of strategy.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use INFUSEmedia across our clients for content syndication mainly. We brief them across a wide range of our cyber security client, as well as Medidata who they have proved to work well on & have become a trusted partner.
  • Proposals are clear
  • Communication
  • Lead uploads
  • CPLs (Cost-Per-Lead) can be slightly on the higher end compare to some of our other partners we work with - flexibility would be helpful
  • Sometimes, initial briefs don't get responded to for over a day - confirming receipt would be useful just so we know they have it (particularly when they're shorter notice)!
INFUSEmedia work well across TAL (Target Account List) and based on some some more specific briefs on clients they do have a good reach and therefor vols come back strongly. In some cases CPLs tend to be on the top end, so when budgets are limited & lead vols is a high focus they may not be too well suited.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Used for demand generation through content syndication and BANT (Budget, Authority, Need, Timing) qualification for multiple products/offerings across global target audience and ICP (ideal customer profile). They helped us generate leads through multi-channel approach with multi touchpoint based process to verify leads before delivery. Leads were also verified for provided data points for accuracy of contact data.
  • Timelines
  • Communication
  • Delivery process
  • Quality of leads
  • Verified Phone numbers
They understand the ICP and product/offerings really well. They also provided content pieces like landing pages and emails really well. Multi-channel approach with multi touchpoint based process to verify leads before delivery was interesting. But still for fraction of leads, we had trouble contacting with provided contact data. They might improve on their data verification process.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
INFUSEmedia has been an outstanding partner to work with as a B2B partner. The different programs they offer to disseminate client content to target audiences have made a huge impact on increasing lead generation and pipeline opportunities for organizations that offer business products or services to other businesses. Partnering with INFUSEmedia within the content syndication channel has been key to delivering on business KPIs.
  • Service Level - Always ready to help and responds quickly to questions or ad hoc requests; Proactively reaches out for updates.
  • Program Offers - Able to cater proposals to different client expectations.
  • Lead Generation - Based on feedback from clients the leads generated are typically of quality and who they are looking for.
  • If they offer any other programs outside of lead generation through content syndication.
  • More clarity into how they build their audience base that is tapped into, especially for client educational purposes.
  • More accessible reporting during the campaign - the ability to see top industries, titles, and companies leads are coming from.
Working in an agency setting, I already speak highly of working with InfuseMedia as a Content Syndication partner for B2B clients. It has been a proven tactic across B2B accounts I've managed. Depending on the client's business model or offering, it is a great way to produce leads at a guaranteed cost and leverage content the client team creates differently.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use INFUSEmedia for content syndication campaign, which helped promote our top of funnel content to our target market. Using an ABM target list, we were able to get our content in front of our ICP. It helped get 1st touch leads into our funnel to be able to nurture them.
  • ABM targeting
  • Quick and simple campaign set up
  • Good communication
  • Rapid response
  • Industry-specific audience
  • Copywriting
INFUSEmedia is well suited for top of funnel content syndication campaigns
Score 9 out of 10
Vetted Review
Verified User
Incentivized
INFUSEmedia demonstrated a profound understanding of our demand generation objectives from the outset. Their team collaborated closely with ours to identify our target audience, refine our messaging, and tailor the content syndication strategy to align with our goals. Our experience with INFUSEmedia for content syndication was overwhelmingly positive. Their expertise, personalized approach, transparent communication, and impressive results make them a trusted partner in our demand generation efforts.
  • Best practice recommendations
  • Timely delivery
  • Supportive teams that actually care about helping the customer
  • A larger telecommunications database
  • The ability to format their reports to fit our lead upload process
  • Online platform for access lead reports
We leveraged INFUSEmedia to support our telco demand generation initiatives. The program had a strong start but fell off (telcos are notoriously hard to market to). We can completely pivot our program to a different area of focus to drive leads. Overall, their lead generation platform served us well.
December 04, 2023

Fantastic Lead Gen

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have been working with INFUSEmedia on many content syndication campaigns across different regions for the last few years. They have helped to produce highly relevant and strong qualified leads. It is a pleasure to work with the team members on a weekly basis.
  • Friendly team
  • Good communication
  • Happy to go above and beyond
  • Speed
  • Attention to detail
Good turnaround, always happy to help, they always deliver great results.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been working with Infusemedia to generate high-quality leads that go through a nurture stream. It has been a great way to expand our database of leads who are interested in our Tool. It's been a great way of diversifying our lead sources while still getting quality. We recieve weekly updates from the team and they've been really helpful in providing direction on best next step practices and matching our target audience.
  • Follow-up and customer care
  • Detailed audience descriptions
  • High quality leads and nurture
  • More stats on lead interests to follow up with
  • Segmenting leads based on intent
I think Infusemedia is a great way to diversify your lead base and tap into your target audience without the heavy lifting from your internal team. the only suggestion or recommendation I would have is segmenting the lead audience to higher intent and lower intent based on their interests and clicks through the nurture stream.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used INFUSEmedia for a content syndication email campaign as it was able to target very specific buying personas at targeted enterprises. The team at INFUSEmedia is very detail oriented, helpful and reliable. Provided proofs were accurate and the campaign ran very smoothly. They met both our timeline and contracted lead volume. In addition, the email deliverability and open rates on our follow up nurture emails was strong. I would definitely recommend using INFUSEmedia for content email syndication campaigns as my experience far exceeded experiences with companies offering similar services.
  • attention to detail
  • competitive pricing
  • responsiveness
  • customer service
  • account support
  • nothing to identify in terms of improvement areas
My only experience is with email content syndication and they are very well suited to execute this. Specifically, I identified enterprise and title parameters that I was interested in targeting with our branded content and INFUSEmedia was able to confirm that they had an ample number of people in their database to target for our campaign. I don't have experience beyond this specific area, but based on my positive experience working with INFUSEmedia, I would be open to exploring a broader partnership with them in the future.
Egemen Akbas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have been working with Infuse Media on a number of Content Syndication campaigns across different regions and they helped us with the local language content for some countries as well with their strong Intent Data offer.
  • Content Syndication
  • Programmatic
  • Programmatic
  • Audio
  • CTV
The team is very efficient and always attentive to your client's needs. I like the fact that they don't go to other publishers to syndicate your content and get some extra leads. They generate all the leads themselves and they are very transparent about the whole process which puts them a step ahead of other publishers. Their Intent Data offering is very strong as they work with some great third-party providers to utilize this data and they are able to offer a custom-built campaign for what you and your client need. Lastly, the team is very responsive.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Aside from the great product, the people are what make Infuse so great. Working with the team to deliver leads for my clients has been informative and educational, and the team have worked with speed and ease. I have worked with Infuse on lead gen campaigns, including content syndication and nurture campaigns
  • Great communication
  • Working at pace
  • Delivering great work
  • Where working at speed, there has been some attention to detail issues but that has been dealt with quickly
I have only used infuse for lead generation, and they have delivered consistently and within budget/time. I cant attest for any other services at present but would be a consideration if it came up in future projects.
September 12, 2023

It is certainly worth a try

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used the INFUSE100 initiative to test the power of InfuseMedia. After we provided some content, the team was able to create different landing pages and assets to capture the leads. We got within a few days 10 highly relevant and qualified leads, which our sales team was able to follow-up on.
  • content adaptation
  • fast communication
  • friendly team
  • presentation skills
It is certainly a good tool to use when you need to access specific target market that you do not have connections yet. For instance, the C-level people and other decision-makers in B2B market. Their database is really impressive and their USP.

I am not sure if simple goods in B2C necesarry need to use Infuse Media, if they have themselves some marketing know-how.
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