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Neon CRM

Neon CRM


What is Neon CRM?

Neon CRM is a constituent management platform designed for nonprofits and membership associations. Its relationship-focused system offers a comprehensive view of supporters and members, to enable more engagement and revenue. It can be used to manage fundraising campaigns, events, communications,…

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Recent Reviews

NeonCRM for nonprofits

6 out of 10
March 04, 2020
Multiple departments in our nonprofit use NeonCRM primarily, we use this resource for tracking and taking in donations and for event …
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Love this system!

10 out of 10
October 23, 2017
We use NeonCRM to track donor engagement, grants, event attendance and relationships. We also use it to segment marketing lists and …
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per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Details

What is Neon CRM?

Neon CRM is a constituent management platform designed for nonprofits and membership associations. Its relationship-focused system offers a comprehensive view of supporters and members, to enable more engagement and revenue. It can be used to manage fundraising campaigns, events, communications, and it offers reporting tools to give stronger insights into the user's organization. It automates processes like email marketing, workflows, volunteer management, and payment processing so that users spend less time on administrative work.

Neon CRM Features

Donor Database Features

  • Supported: Constituent database
  • Supported: Constituent interaction tracking
  • Supported: Constituent relationship management
  • Supported: Donor and member portals
  • Supported: Automated workflows

Communications and Marketing Features

  • Supported: Constituent engagement and marketing

Reporting and Analytics Features

  • Supported: Reporting and data visualization
  • Supported: Predictive analytics
  • Supported: Wealth screening

Fundraising and Events Features

  • Supported: Online donation options
  • Supported: Event registration and ticketing
  • Supported: Volunteer shift management

Security and Platform Features

  • Supported: Role-based user permissions
  • Supported: Integrations

Additional Features

  • Supported: Fundraising
  • Supported: Peer-to-Peer Fundraising
  • Supported: Neon Pay Payment Processing
  • Supported: PCI Compliance Program
  • Supported: Moves and Task Management
  • Supported: Unlimited Emails
  • Supported: Unlimited Letters
  • Supported: Unlimited Online Forms
  • Supported: Automated Acknowledgements
  • Supported: Unlimited File Storage
  • Supported: Grants Tracking
  • Supported: Constituent Login Portal
  • Supported: Unlimited Ticket Support
  • Supported: Neon One Academy
  • Supported: Group Trainings
  • Supported: Open Office Hours
  • Supported: Open API
  • Supported: Events Management
  • Supported: QuickBooks Online Integration
  • Supported: Volunteer Management
  • Supported: Online Store

Neon CRM Screenshots

Screenshot of Email Builder: Elevates appeals, newsletters, and other communications with mobile-responsive emails, multi-column layouts, text block editor and full email preview while building.Screenshot of Fundraising Dashboard: Aggregates fundraising data in one place to analyze various campaigns, performance, progress, and comparisons to other years and campaigns.Screenshot of Workflow Automation: Automated workflows that take care of redundant administrative tasks, with workflows to define triggers, audience, and the action to be performed.Screenshot of Reporting: Comprehensive reporting features to pull a variety of reports. By selecting the data source of interest and the fields needed, Neon CRM provides reports to analyze and share with key stakeholders.Screenshot of Donation Form Themes: Drag and drop themes for donation pages matched to the brand with customization.Screenshot of Volunteer Management: To understand the ways that people want to give support, and to track and manage volunteer sign-ups, projects, and time.Screenshot of Timeline View: Displays interactions, communications, and donations with prospects in one place. Activities and tasks can be assigned to colleagues, with pinned notes, and the ability to forecast upcoming to-dos.Screenshot of Goal Meter & Top Supporters Widgets: A goal meter and "top supporters" widget can be added to donation forms for a more personalized donor experience, and to show donors how their generosity impacts the organization's goal and how it stacks up against other supporters.

Neon CRM Videos

Neon CRM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

Neon CRM starts at $99.

DonorPerfect, Salsa CRM, and Bloomerang are common alternatives for Neon CRM.

Reviewers rate Support Rating highest, with a score of 1.

The most common users of Neon CRM are from Small Businesses (1-50 employees).

Neon CRM Customer Size Distribution

Small Businesses (1-50 employees)55%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)5%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend the following actions when using Neon:

  1. Take advantage of the various resources and support offered by Neon, such as scheduling a sales call for a tour, experimenting with event registration, and going through the Neon One Academy for comprehensive training.

  2. Ensure that someone on the team is familiar with databases and web configurations to make the most out of Neon's features, as it is working on becoming more user-friendly.

  3. Consider purchasing support hours for assistance with setup and future use, as well as dedicating time to learning and understanding how to effectively use Neon for tracking donors and fundraising.

These recommendations highlight the importance of exploring Neon's capabilities through demos, asking questions during live demos, investing in training and support, and committing to a strategy for optimal usage. Users suggest that small nonprofits can benefit from Neon's donor development, impact reporting, and volunteer management features. Additionally, they advise looking into all the features offered by Neon and potentially canceling old services for cost savings. While users find Neon budget-friendly, they also suggest investing more if feasible. Finally, users appreciate Neon's ease of use and concise data presentation but note areas for improvement such as visual appearance on their website and mail merges.

Attribute Ratings


(1-12 of 12)
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Score 1 out of 10
Vetted Review
Verified User
When we signed up with Neon in 2018, it seemed to be the answer to our prayers. A donor database and email “blast” whatever all in one. As a nonprofit using Mailchimp to send emails and another donor program to maintain our database, it saved our nonprofit about $100 a month. Although the system was thoroughly confusing (you have to watch video tutorials and html code to understand many of the features), the customer support was good. Around 2022, Neon started to go downhill. Bells and whistles were added that were of no benefit (to our nonprofit) and the system became even more confusing to use. For example, a donor’s email was not automatically added to our email list when the donor made a contribution. Instead, we had to check each donation that came in to determine whether it was a new or existing donor. If it was a new donor, we had to copy their email address and manually add it into our email blast list. This was an enormous time-waster for our org for something that should have been fully automated from the start. Other issues are listed below:

. Pricing continued to increase while the service continued to go downhill. We were paying almost $400 monthly when we cancelled. While doing so, Neon stated that they are designed to “help nonprofits” and could decrease our cost to $270 monthly and they were also adding 10 new technicians to help with the increased customer issues they were having. We declined.

· When we cancelled, Neon stated that “according to our contract” we would owe them for three months (totaling almost $1,200), even though we would not be using their system. This is not stated anywhere in the contract.

· Neon CRM refused to transfer our recurring donor information over to Stripe unless we paid them $450.

· Customer support was impossible to reach, often taking a week to 10 days to respond.

· Exporting reports was cumbersome, confusing and more importantly, not accurate. For instance, our export of “lapsed” donors included over a dozen of contributors who had donated within the previous week, and our export of “New Donors” included people who had donated only one time seven years prior.

· Email address uploads could not be trusted. When we uploaded new email addresses into our email blast list, the number of emails in our mailing list never increased. We are positive the addresses were new emails and not a previous emails that was overwritten. This includes new emails that numbered into the hundreds.

In our opinion, Neon CRM is difficult and frustrating to use without IT experience, and way to costly for the a small to mid-sized nonprofit. We believe that we lost donors due to the inaccurate report system in Neon CRM.
  • Merging duplicates
  • Customer support
  • cost
  • Valuing their clients
If you are a large nonprofit with IT experience then Neon may work for you but there are better programs out there that are easier to use and less expensive.
Score 1 out of 10
Vetted Review
Verified User
Our non-profit made the switch due to sales pitch promises, but sadly it wreaked absolute havoc on our data. Migration took forever and data was jumbled, in the wrong place, or completely missing. Area codes were wrong. Pitiful customer service. They don't have account reps. You can't just pick up the phone and talk to someone. Our admin sits for hours in the Chat queue only to get kicked out randomly. There are basic functions that it simply doesn't offer. We completely REGRET becoming a customer and are currently looking for alternatives. AVOID this start up, they are too far behind and have a long way to go to catch up.
We completely regret switching to NEON. They have cost us customers, credibility and time. Now we have to start all over with another company. I'd recommend avoiding this start up company at all costs.
Kelly Moss | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
NeonCRM is used by the CEO, COO, and marketing manager at Revitalize T-Town. We use NeonCRM as a donor database for our nonprofit organization and for a variety of tasks including, but not limited to, recording donor information, recording donations, managing fundraising campaigns, tracking and storing grant information, tracking and storing donor communications, managing our nonprofit website, and accepting online donations through our website.
  • Very user friendly
  • Great customer service--they always quickly reply to inquiries with great information for troubleshooting
  • It is a great catchall for donor/grant information
  • We would love if there was added functionality to check attendees in at events or run a silent auction
If you are looking for a CRM to track your donations and store all donor information, this is a great product. There are tabs under each entry (individual and corporate/foundation donors) to store notes, donation information, and more. Donations entered automatically integrate into the donation campaign section so you can easily track total donation amounts. It is very user friendly and does not require extreme tech knowledge to use effectively. I feel confident storing our information in this CRM. It is very useful to go back to look at past donor information when soliciting new grants and donations.
Score 6 out of 10
Vetted Review
Verified User
Multiple departments in our nonprofit use NeonCRM primarily, we use this resource for tracking and taking in donations and for event registrations, as well as tracking memberships. We also pull reports using NeonCRM.
  • NeonCRM allows you to build events, take registrations, and customize those events. Customizations include different ticketing options, add-ons, promotions, etc.
  • NeonCRM does a good job helping you track donors' activities/engagements.
  • It also provides a variety of reporting mechanisms - from dashboard snapshots to graphical reports - that allow you to review programs at a glance or in-depth.
  • Right now, there doesn't seem to be a way to assign reports and events to a staff person. In other words, if you want to receive emailed notifications when donations, payments, or event registrations come through, you have to receive ALL of them, not just those for particular events, etc.
  • There is no intuitive way to take a deposit from a customer.
  • NeonCRM doesn't allow you to create and bill with an invoice.
NeonCRM is a useful non-profit tool, but it's not one that we use for all of our needs, even though it advertises itself as an all-in-one. For instance, we don't use NeonCRM for volunteer management because it doesn't offer enough of the robust features that allow for complex scheduling and tracking for a healthy volunteer program. It does seem to be an efficient tool for event registration and donor relations, especially because each of those categories often flow into one another.
Score 9 out of 10
Vetted Review
Verified User
Neon is our database for donors and prospects. We are a small team of 5 and everyone uses it. All correspondence with board members, donors and prospects are captured and stored in their accounts. All tracking of pledges and payments are done via Neon.
  • Its very user-friendly and intuitive.
  • They are very open to user's suggestions.
  • Neon integrates with our iWave account and I especially love that.
  • Learning the ropes is largely accomplished by reading manuals and watching videos. I don't learn that way. I'd much prefer to be shown. I guess I'm old school.
  • They can be stingy with the customer support. We bought the big package and I still wind up going back to my salesperson to help me cut through any red tape to get what I need.
Overall, I really like Neon. I started from nothing and have now built a database of about 3000 qualified prospects and donors. With the iWave integration, I'm able to prioritize who to pursue for gifts. I also really like the ability to send mass emails from within the system.
August 24, 2018

Review of NeonCRM

Linda Sue Martin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
NeonCRM is fully integrated in the company. It is the main database used for operations. Not just for tracking donor's gift. A good resource for all contacts being using in our company. Is the go-to source for tracking donations, donors, grants and fundraising efforts.
  • Contact information for our constituents.
  • Tracking our fundraising campaigns.
  • Generating reports of all kinds. Very easy to generate reports.
  • NeonCRM is very responsive and committed to updates to the system. This is not an area to improve upon but it is noteworthy that they are continuing to offer new features and fix that which is broken.
NeonCRM is well suited in providing resources to manage donors, their donations, and fundraising efforts. The reports are flexible and easy to generate. Several dashboards make it easy to see the information you need without having to drill down into a system structure. And the dashboard is highly customizable.
Thomas Phillips | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Neon CRM is primarily our fundraising database. It is a quick and user friendly way to keep track of, classify, analyze, and report on donors, donations, and fundraising campaigns. We also use Neon's online forms for processing donations and collecting other data for our services, e.g. travel information for our international rotation and foreign exchange programs.
  • Web-based and user friendly interface (unlike some other CRM applications)
  • Great customer service
  • Easy-to-use reports and dashboards
  • I believe that NeonCRM is not as "robust" as some other CRM applications. It has a reporting function but the ability to issue queries is not as flexible as, say, Raiser's Edge.
  • I would like to see keyboard shortcuts in Neon. If you are doing lots of data entry, keyboard shortcuts are a must.
  • I have occasionally experienced slowness - though this may be a browser issue!
  • Neon is not as customizable as I would like - for example, on the "Fundraising Dashboard" I wish I could customize what information the dashboard shows. It would save me a LOT of time.
If you are looking for a quick and easy database option, which integrates breezily with email clients like MailChimp and Constant Contact, and has built-in credit/debit card processing capabilities, NeonCRM is a very good option. An affordable alternative to Salesforce or Raiser's Edge, it does lack some of their "bells and whistles" but gets the job done. On the one hand, Neon features a shallow learning curve and solid user interface, and is web based and mobile friendly. On the other hand, Neon might not be totally appropriate for large or national level organizations because some of the reporting seems less "robust" than pricier alternatives...
Lora Zygman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
My non-profit uses NeonCRM for contact information, for creating events and allowing people to register and pay, and for sending for letters.
  • It sends letters automatically per your criteria
  • It has a great number of fields for contact information
  • NeonCRM is very customizable
  • The user interface is not very intuitive.
  • There is a steep learning curve
  • I would recommend that training be offered and highly encouraged
It is well suited for creating events and creating a landing page where people can register and pay. It integrates beautifully with PayPal. As for day to day, unless you have a good deal of software experience, you are likely to find the interface challenging.
October 23, 2017

Love this system!

Score 10 out of 10
Vetted Review
Verified User
We use NeonCRM to track donor engagement, grants, event attendance and relationships. We also use it to segment marketing lists and integrate with email marketing. All staff uses the platform in different capacities. Some users are tracking donors, some grants, and others marketing lists. We use reports to help understand who is most invested monetarily and who is most engaged with programming.
  • The setup and import process was very effective. The team looked at our account import data and recommended ways to format it and explain how it would best be translated into the NEON system.
  • The deduplicate tool is effective and easy to use. The step-by-step system allows a record with multiple addresses to be combined into one account, or added to a household or left as is.
  • It works! We've used other systems that are nightmarish. This system is easy to use and the detailed training videos get into more of the nitty-gritty in a clear and extremely helpful way.
  • Customising form fields was extremely important and easy to do. MailChimp integration using reports from this customization is clutch.
  • The Eventbrite integration is very helpful, but unfortunately doesn't integrate with events that were imported or created directly into NEON. This makes reporting on total registration and tracking relationships a challenge.
  • The design could use some improvement, but I'm more pleased that it works and has an intuitive processes.
Very well-suited for small to mid-sized nonprofits. It's so much better than other solutions we've tried that don't provide any individual support or recommendations getting started. NEON was easy to get going, and helped us start clean.
SarahAnn S. Whitbeck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
NeonCRM is our organization's core system for member management and collection of membership fees. It is extremely helpful, and integrates seamlessly with our website. We are very pleased to have made this decision.
  • Merging duplicate records
  • Processing credit cards
  • Creation and management of ongoing reports
  • Some features are pretty buried in menus - so it can be difficult to find them. It takes me multiple times of walking through the help videos to understand when I have questions.
I get the impression this is more likely to be used for donation-based organizations rather than membership, such as ours, but it seems to work fine anyway, so I am satisfied.
October 19, 2017

NeonCRM rocks.

Kelli Wescott McCannell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use NeonCRM across the whole organization. We use it for donor management, event management and registration, email communication, volunteer tracking, surveys/forms, grant management and reporting.
  • We appreciate having one software that serves multiple purposes and can get a full view of our constituents.
  • Donations are easy and trackable.
  • Reporting is easy and customizable.
  • I'm not unhappy with any features. Typically, when I notice some missing functionality, there's a way around it and NeonCRM is constantly updating their system and listening to users.
If you want to get a holistic view of constituents - roles, donations, events, email interaction - this is a great CRM for that. It's not perfect at everything, but very good at many things.
January 26, 2016

NeonCRM for Fundraisers

Kim Wells | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
NeonCRM is used by the foundation - the philanthropic arm of the organization. It is used to manage our constituents' records, gift processing, event registration and fundraising. It handles our online giving and campaign marketing and is an all-in-one fundraising management platform for us.
  • Easy to run, easy to use reports
  • Event registration and management
  • Overall extremely intuitive and user friendly
  • Peer to peer fundraising is a bit difficult for some users
  • Team registration capabilities would be very nice to have for events
  • A clearer step by step guide for building a campaign or event page would be helpful for those who do not do it often.

It is extremely helpful having online giving or event registration linked directly to the constituents records. This saves time by removing the manual entry piece.

For more complicated web pages we build them outside of NeonCRM on our main website, and link only the interactive pages/ forms in NeonCRM

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