Overview
What is Supermetrics?
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated…
Supermetrics is Super Great.
Effective and Easy
Supermetrics Is An Important Tool For DTC Brands
Supermetrics connector for GA - Detailed review
Great tool for data collection!
Simple. Powerful.
Excellent tool but not cheap. You get what you pay for I guess.
Supermetrics Review
Supermetrics Offers Google Value For Data API Connections
Create interactive reports in Google Data Studio by bringing in data from Facebook, LinkedIn, Bing and more
Supermetrics Saves Time & Money for Monthly Client Reports
Supermetrics + Digital Paid Media Advertising
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is Supermetrics?
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Product Demos
How to set up your first data transfer with Supermetrics for Snowflake
Da Vinci Tools - Supermetrics Demo
How to get started with Supermetrics for Amazon S3
Getting started with Supermetrics for Google Cloud Storage
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Supermetrics?
Supermetrics Video
Supermetrics Competitors
Supermetrics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(24)Community Insights
- Business Problems Solved
- Recommendations
Supermetrics is a versatile tool that allows users to import data from various media publishers and analytics services into their preferred business intelligence tools, spreadsheets, and reporting tools. Users appreciate the strong customization capabilities of Supermetrics, which enables them to select the most beneficial metrics and fields based on their specific needs. By consolidating data from social media platforms into one place, Supermetrics saves users a significant amount of time and helps them establish benchmarks within their industry. This is particularly useful for monthly client reports in digital marketing agencies where data from sources like Facebook Ads and Google My Business are integrated. The software addresses the need for actionable and insightful reports, providing users with holistic monitoring of campaign performance, budgets, and other important metrics. With Supermetrics, users can connect key data systems and marketing platforms, ensuring consistent visibility across all levels of their business. By providing powerful insights across marketing, sales, and customer service, Supermetrics has supported users in making informed business decisions. Additionally, users have found value in automating reporting for presentations and utilizing Supermetrics as an ETL tool to import data into other applications. For instance, Supermetrics seamlessly integrates non-Google data sources with Google Data Studio to provide consolidated and automated reporting data for client dashboards. Moreover, users rely on Supermetrics to pull data from multiple ad platforms regularly and retrieve scheduled data from Google Analytics. This software proves helpful in saving time and simplifying report creation for various purposes. Its ability to sync and consolidate crucial direct-to-consumer and advertising data into one dashboard makes it a valuable tool for analyzing overall business performance.
Users commonly recommend the following:
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Take time to review which license would be most applicable to your business and understand the software before making a decision. It is advised to discuss top use cases with an AE before signing up to address any limitations with data set mapping.
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Try Supermetrics for yourself to see if it meets your needs, especially if you need a quick way to automate marketing data collection. Users also recommend using Supermetrics for GSheets for building report prototypes and Supermetrics for BigQuery for building out the whole reporting pipeline.
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Consider Supermetrics if you need to link data between platforms and connect multiple data sources. Users believe that Supermetrics is a useful and well-priced software that significantly cuts down on data-collection headaches, makes data visualization easier, faster, and more efficient, as well as improves analysis and reporting capabilities. Additionally, users recommend Supermetrics for senior staff members who do a lot of reporting and for small companies with no strong BI team yet.
Reviews
(1-12 of 12)Supermetrics is Super Great.
- Automated updates.
- Platform integrations.
- Data formatting.
- Ease-of-use.
- Pricing/team scalability.
Effective and Easy
- Makes pulling data easier and quicker
- Can automate queries
- Good for less-technical people
- Doesn't have all fields
- Fields do not always correlate with fields in ad platform.
- More user friendly
Supermetrics Is An Important Tool For DTC Brands
- Synching of advertising account data
- Filtering key data
- Some Shopify metrics, like # of new customers, aren't able to be synced.
Supermetrics connector for GA - Detailed review
- Supermetrics is easy to use, the ui is helpful for creating queries.
- Supermetrics allows to run the created queries on triggers.
- Supermetrics allows to connect with different data sources like Google Analytics etc .,
- Supermetrics sends alert on the failure of queries to the desired email address
- Supermetrics fails queries due to errors frequently
- Supermetric errors are hard to be fixed from user side
- Supermetrics should include a help page to resolve the errors
Great tool for data collection!
- Customer service is exceptional.
- The tool is reliable and has great uptime.
- Has a large amount of dimensions and metrics to choose from.
- Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
- No public data for LinkedIn.
- Definitely requires knowledge on how to use Google Data Studio.
Simple. Powerful.
- Scheduled refreshes
- Extensive list of connectors
- Ease of configuration
- Expanded data formatting options
- Auto-retry when data fails to update (Facebook API timeout problem specifically).
- Supermetrics is easy to use to do API data connections.
- Automating reporting from marketing platforms.
- Sharing files via email on a schedule is easy.
- I have times when support was slower than expected but the answers were always helpful.
Supermetrics Review
- Unsampled Data
- Very Fast
- Many Connectors for Differents Tools
- User Friendly UI
- Automated Reports with Triggers
- Not allowing multiple users.
- Running of queries is slow for big data.
- Too expensive.
- Data analytics
- Budget management
- Customized reporting
- Upsell for certain data sources
- Refreshing feeds can be clunky at times
Create interactive reports in Google Data Studio by bringing in data from Facebook, LinkedIn, Bing and more
- Facebook Ads data integration with Google Data Studio
- LinkedIn Ads data integration with Google Data Studio
- Bing Ads data integration with Google Data Studio
- Free templates to start from for dashboards
- Documentation for metric names for different data sources - every network has a different label for Ad Spend, or Cost, or Spend, etc
It addresses our need to provide our marketing services to clients with actionable and insightful monthly reports.
- Easy to integrate with Google Data Studio.
- A huge set of integration partners.
- Good customer support.
- The pricing models can take a few extra minutes to understand to forecast your agency's costs if using Supermetrics for client reports.
Supermetrics + Digital Paid Media Advertising
- Supermetrics does a great job of accurately reporting on metrics
- Supermetrics does a great job of reporting across platforms
- Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs
- Supermetrics is fairly more expensive than other tools
- Supermetrics is sometimes a bit too complicated to figure out, and requires time to learn
- It was difficult at first to figure out how exactly to integrate Supermetrics across platforms (but once we figured it out, it was good)