Monetate

Formerly Kibo Personalization, powered by Monetate & Certona

Monetate is well suited for promotional banners, offer strips, recommendation rails.

If you need a third party for testing, Monetate is a great way to scale quickly. It also has a laundry list of ways to target users, by location, behavior, or actions that lets you kick off a personalization program out of the box. We are also encouraged by the potential is has to help scale our personalization program with integration to a third party CDP.

testing social proofing

Scenarios where Monetate is well suited:
- Setting up simple A/B tests
- Where tech team doesn't have bandwidth to get involved, Monetate is pretty simple and PMs can easily get onboarded on it
- Making admin changes to integrated products

Scenarios where Monetate is less approprioate:
- Setting up bigger A/B tests that go across multiple components of a website
- Where dev involvement is too high

It's a powerful tool for managing and monitering customer facing experiences that can handle and assess data and metrics. However, the interface is not user friendly, there are many stakeholders within the business who use Monetate, many of whom are not advanced tech users, with limited knowledge in processes and terminology. Monetate would benefit in catering for these users also.

- More complex recommendation strategies - Multi Varient Testing: A/B/C/D etc.

Monetate has been very useful for our team on our prodcut description pages as well as in our email sends. creating product reccs carousels or grids is very useful and dynamic and helps save our team hours or manually selecting

I think it's great for AB testing, when you may not have other systems that can use this. In my experience, the Support team are very helpful.

Monetate is great if you already have an understanding of HTML and CSS. In that case, it can be very useful and customizable on a brand-by-brand base. However, it is a bit tricky for those who do not have previous HTML and CSS experience to pick up.

It is very easy to set up AB tests based on the overall population and can use improvements in setting up personalized and dynamic segmentation. Audience segmentation is relatively painless. They provide a robust way to granularly target visitors by device type, location, weather, demographics, etc.

It's great for straightforward swapping and moving of elements and has a nice set of pre-built experiences that make it ready right out of the box. There is also very little setup involved.

We haven't found it that effective for converting for revenue in our market but we are not in a traditional e-commerce business. A normal retail site would see bigger benefits that we do.

It seems to be more appropriate for brands who want to expand and improve their business, seeking the best experience for their customers, improve the product recommendations, it's very appropriate for those who wants to grow the business, for those who needs a very good support and starting on the growth methodology.

Monetate is a great solution to enhance customer experience on site through personalization and customer segmentation, we've been able to feed our audience data into the platforms for various inclusion & exclusion lists

This tool was a great help when used as CMS - I.E.: when we need to quickly make content changes and schedule the updates for a certain time/ date. The downside to this is that there is always a flicker - the time to load the new asset is slow to load so that the user will initially see the existing page. The overall page performance will decrease with the number of tests/ Monetate experience running on the page. The overall platform is pretty difficult to use in my experience. Lastly, the accuracy of their analytics dashboard is really hard to trust.

When hot fixes are needed for website appearance and user experience, and the time and resources needed from internal developer teams is not optimal, Monetate services come to the rescue. The various product recommendations options are in constant use and provide tangible results in traffic and revenue. Lastly, messaging on pages, banners and headers and especially A/B testing, bring even more value to this service. We couldn't succeed without it.

Unfortunately we had a really poor experience with Monetate. Unprofessional, poor communicators and provided no analysis and insight into experiences and tests after I asked multiple times. The platform is quite overwhelming and setting up an experience involves the user going into several different sections on site. Overall, would not recommend them after the experience we had.

We use Monetate primarily for testing and setting up 100% experiences. We run multiple A/B tests and dynamic tests each month to great success and new learnings. Additionally, if we need to change site content for specific visitors for a short period of time, we use Monetate's 100% experiences to take over a section of site content. We use this the most often when targeting visitors who come to the site from a specific campaign UTM. We do not use Monetate to track sitewide behavior and analytics, even during a testing window. For example, when running a test on the Hamburger menu, we do not have a straightforward way to Monetate to see how those visitors behave during the rest of their time on site. Essentially, it can be tricky to see the detailed full-funnel effect of a test variant. For that information, we often turn to a third-party analytics platform like Google Analytics.

Monetate is a great way of targeting the customers you want to complete a specific conversion.

Monetate is a fully functional space to generate multiple marketing campaigns for your company on the web, many of the functions found in this program are a contribution to manage your content correctly and give it the space you are looking for, we We recommend it one hundred percent. We feel very comfortable with everything we have been able to achieve thanks to this program.

Monetate touts their recommendation engine as their main driver in incremental revenue. Clients who want to focus on that may have better luck with this vendor. Our primary goal is AB testing. While the targeting capabilities are strong, everything after that has failed to meet the basic requirements of a robust testing platform.

Monetate is well suited to an eCommerce business looking to add recommendations to its website. The algorithms are easy to understand and set up. It's also a great platform for A/B testing, as you can build the tests within Monetate without the need for setting up cookies. The testing analytics are available in real-time, as well as provide projected time to reach significance. For additional insight into the tests, Monetate can be linked with GA accounts, which allows us to dive deeper. We use it as a content insertion tool, which can be challenging as it's difficult to remove the flicker from experiences. We are aware that this use is a bit off-label, and while it's sufficient for our current needs, I don't think we'd recommend this platform for that use. The reason we rated the platform so low is our struggle with the customer service/ support end. It's very difficult for us to receive timely responses from support and we often feel as if our account is being ignored.

Kibo Personalization is great at allowing non-developers (marketers) to build simple tests without relying on IT resources. Simple things like lightboxes and banners are easily built and repurposed while more technical builds can be done by internal IT or Kibo Personalization technical resources. This allows for more tests to be built without trying to work all through the internal IT release schedule.

Monetate is incredibly effective at A/B testing in a variety of scenarios, from the location and display of content to more advanced changes that can be built in Javascript. Monetate also makes it extremely easy to run successfully tested experiences while the product and content teams work through their backlogs of fully implementing them. I do not have experience using Monetate's product recommendations.

In terms of multivariant testing, it is probably one of the most flexible and powerful tools I've used. It's really easy to quickly tweak and change site elements without the need for any coding knowledge. Should you have coding knowledge the tool is even more powerful. The only criticism would be allowing conditional logic in their recommendations engine, i.e. allowing certain logics to fire over others based on what the user is looking at/has carted.

I think the tool is really good and has great potential. Just we often find irrelevant products being recommended also out of stock.